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Casie Gillette videos

3 videos

The Power of Data: 15 Keys to a Successful Content Strategy

In a world of content overload, standing out has never been more challenging. Good content means creating the right content, for the right people, and delivering it at the right time. Enter data. In this session, we'll dive into the biggest issues facing content marketers and break down the 15 key data points that can help guide...


21 Must-Have PR Tools and Tactics

Public relations and SEO have been overlapping for some time, especially when it comes to link building. But there’s so much more! In this session, Casie will look at PR strategies, tactics and tools, and outline how you can make them part of your overall SEO strategy. See real life examples, discover new tools, and leave with a...


Customer Experience and its Impact on Search

Of course, search inevitably comes back to the basic elements like keywords, content and links. But how we plan campaigns, create our content, and acquire links is now much more dependent on our customers and those talking about us online. Using real life examples, Casie will explore how the customer experience is impacting sear...