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Brand videos

18 videos

Filter Bubbles, PR, and Your Brand

Filter bubbles have changed the way the publishing industry operates. By understanding this we can create content and outreach plans that support the media in giving readers what they want. Lexi will give a highly actionable talk showing examples of both successes and failures alongside providing swipe files to kick start your c...


Step Back to Move Forward

Search marketers are a tactically motivated bunch, always seeking the next secret tip that could help boost our rankings or traffic that extra bit. But in that scramble for tactics, we lose sight of the big picture - is this even the hill we should be climbing? In this presentation, Rand walks through examples of organizations a...


Obviously Awesome

As marketers, we are often challenged with promoting products that customers simply don't understand - or worse, products that bore the heck out of people. Do you wish you could trade in your ordinary offering for something really amazing? April will show you the way to transform your tame, tiresome products into standout supers...


How To Avoid Losing Your Job to a Robot

Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence, and they're not the only ones. The impact of the robot revolution will not be limited to the ranking of search results, and the impacts on the job market are the subject of endless speculation. Will has been researching the parts of our...


The State of Content

It’s time for a look at the landscape of content in 2017. Tom has worked with content businesses large and small, and will walk through the trends and technologies that shape content distribution today. Looking at different platforms, business models and influencers, there will be insights for anyone who publishes content to the...


Intonation Matters: A New Approach to Search UX

Most of us search to solve a problem as quickly, easily, or thoroughly as possible. Once you decide your job is to help people find solutions to problems, you have to hear from them, not least because keyword research is lacking understanding of a searcher’s emotions. How many people searching for Rolex's today are dreamers vs. ...


The Mindset of Successful Outreach

Creative campaigns can do wonders for SEO, but even the best creative campaign won’t go anywhere without a push. Outreach of creative campaigns is a big part of what makes a campaign successful. Lisa will be sharing the secret of successful outreach; mindset. Inspiring the right mindset is what will push your campaigns and help ...


Make Your Marketing Memorable With Visual Storytelling

Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000x faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Based on Jessica's book “The Power of Visual Storytelling,” this talk shows you how to use visu...


Why Content Strategy isn’t Enough

There’s no doubt that technological advances have made our world faster, smaller, and more connected. Ironically, many of the relationships between companies and customers couldn’t be further apart. This is because consumers will continue to have access to more - more content, more products, and more choice. Therefore, the need ...


Storytelling: The Secret of Irresistible Marketing

It's no secret; in marketing, whoever tells the best story wins. The problem? ‘Storytelling’ has surpassed buzzword status and now everyday marketers are missing opportunities to connect with their customers because they simply don't know what a good story is anymore. In this engaging and immediately applicable presentation, str...


Incorporate 'PR Thinking' Into Your Content Initiatives

For the most successful digital initiatives, 90% of the work is completed before the campaign actually launches, but what should that work be? Britt will show a "behind the scenes" look at successful campaigns, to emphasize the value of incorporating "PR thinking" all the way from the conception of an idea to the execution. This...


Google's Predictable Content Preference

Getting your site to rank is obviously important. But what about the rest of the search result? Google has a preference towards certain types of content that it would even entertain showing in a search result for your brand. In order to make the most of this, content marketing has to extend outside your fully controlled domains....


Continuous Alignment of Marketing Strategy

Learn how you can create the ultimate marketing team culture, with this unique and interactive micro-workshop. Creative process hackers Chris Do and Jose Caballer will share with you their proven tools to effectively define customer segments and powerful marketing tactics in a collaborative fashion. Prepare to collaborate, and h...


Storytelling: The Secret of Irresistible Marketing

It's no secret; in marketing, whoever tells the best story wins. The problem? ‘Storytelling’ has surpassed buzzword status and now everyday marketers are missing opportunities to connect with their customers because they simply don't know what a good story is anymore. In this engaging and immediately applicable presentation, str...


Your Brand in 95 Characters

Start writing ads that stand out after attending this session with Dana. Learn how to find your brand voice and use it to turn your fickle paid audience into customers. You'll also learn the ins and outs of campaign extensions, mobile versus desktop ads, and how to figure out your best performing positions. Walk away a stronger ...


Behind Your Integrated Marketing Strategy

Everyone involved in brand building has encountered the problem of unrealistic performance expectations: too much expected, too soon. This seems especially true with online measures; after all, if it can be distributed at the speed of light, shouldn’t results arrive just as fast? Measuring and communicating the value of your int...


Rock Your Brand

Building a business is tied to having a great product or service and your ability to sell it. Building a successful brand is about getting your customers to feel something with every touchpoint. Melanie will show real-life examples of businesses living their brand and how they did it. You'll walk away with ways to rock your bran...


Optimizing Your Brand

We all have our initiatives and projects designed to advance our online marketing, but there is often a lot going on in our organizations that we can be contributing to. This presentation looks at how to integrate yourself into other marketing efforts to add value, and how to leverage your brand for your online marketing initiat...