Resources

Topics
Speakers
Conferences
Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).
Sign Up

Explaining SEO to Management

Seth Besmertnik
General Marketing
Boston ProSEO 2011
Forecasting, presenting and Explaining SEO to management - Seth Besmertnik

You have to get the budget from somewhere

We can all learn from the lessons Seth and his team have experienced about how to persuade management to create and grow search budgets & make SEO a cultural success at your company. Seth will share actionable plans on how to structure regular reporting, what metrics to include and how to present it to maximize your efforts.

Related Videos

Head to Head Panel
Moving the Needle Joanna Lord
How Google's Money Motivations are Driving Changes Daniel Russell
The Science of Persuasion Andi Jarvis
My 10 Consulting "Power Questions" Wil Reynolds
Get sh*t done: How to make friends & show results Travis Tallent
The Future of Search Tom Anthony
What You Don't Know About Your Audience Rand Fishkin

Related DistilledU modules

DistilledU is our online training platform for search marketing.

View module
Consulting Skills
Time required: 2h 35m

This module shares the lessons we have learned building a consulting business which will help you get things done whether you're a consultant or in-house. The main topics covered are personal productivity, team productivity, and managing clients and effecting change

View module
On-page Optimization
Time required: 3h 45m

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. If the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals - making on-page optimization a crucial part of most SEO campaigns.