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Explaining SEO to Management

Forecasting, presenting and Explaining SEO to management - Seth Besmertnik

You have to get the budget from somewhere

We can all learn from the lessons Seth and his team have experienced about how to persuade management to create and grow search budgets & make SEO a cultural success at your company. Seth will share actionable plans on how to structure regular reporting, what metrics to include and how to present it to maximize your efforts.