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Adria Saracino videos

2 videos

Beyond Manual Outreach

Developing a content strategy is only half the battle — you also need to devise a plan for distributing your content to ensure it’s seen. Adria will talk you through the different distribution channels and the types of content and target demographics that are best for each. You'll walk away with a better understanding of how to ...

Why Content Marketing Initiatives Fail

Adria breaks down the different ways content marketing initiatives can flop. Spoiler alert: it’s rarely attributed to a bad content idea. Adria outlines the factors that truly impact the success of a content marketing program and provide actionable ways to fix or prevent them.