Just over four years ago, we broke the news that we were working on the early stages of what would become DistilledODN. Back then we wanted to help clients get changes implemented faster by separating marketing / SEO-driven changes from the engineering backlog. Not only that, we wanted to help businesses understand the impact individual changes were having on SEO traffic and the bottom line.
Since then we've run tests on all kinds of sites across different industries and sectors, and processed millions of dollars of online revenue for some of the worlds biggest sites.
One part of our work has been to create a clear understanding of how SEO A/B testing differs from traditional CRO testing. We’ve written a number of blog posts and the likes of Will Critchlow, Dominic Woodman, Emily Potter and Tom Anthony have been speaking at conferences around the world explaining how ODN works and telling the stories of our wins and what is now known as dodged bullets: changes that SEO teams would have just rolled out if they’d been unable to test that turned out, under testing, to negatively impact organic traffic.
Over the last four years, ODN has helped SEO teams from around the world by:
- Operating as a meta CMS
- Regularly running SEO tests and allowing us to share our findings (here & here)
- Running full funnel tests (measuring SEO & CRO performance together)
- Handling emergency site migrations
To continue spreading that word we’ve pulled together our A/B Testing for Search Engine Optimization whitepaper to help you understand the benefits of running these tests and share some of our findings.
Everything you need to know about SEO A/B Testing
Here are just a few things we’ll cover in this whitepaper:
- Why do we need SEO A/B testing?
- How does SEO A/B testing help?
- What exactly is SEO A/B testing?
- A year of lessons from running SEO A/B tests
- Case studies
- How SEO testing can help avoid marginal losses
Come and join us on our journey by grabbing your free copy below.