Dim the lights and start the drum roll: the time has finally come to reveal the first ever SearchLove community speakers. Our blurry-eyed events team have come out of their top secret room having watched hours of footage from over 50 excellent applicants, and are ready to share their chosen three.
So, the wait is over and we are proud to announce that our community speakers are (in alphabetical order), Andi Jarvis, Luke Carthy and Laura Hogan. We are stoked to have all three on board and can’t wait to get them into Distilled HQ to work on their presentations, and then get them on stage in front of 400 or so people at SearchLove London.
Let’s find out a little more about our community speakers.
Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy agency based mainly in Belfast and occasionally in Liverpool. Originally from Bradford, Andi has worked with a number of global brands, professional sports clubs and media companies to develop and implement effective marketing strategies.
He holds an MSc in Marketing from Ulster University and also runs a fundraising project, Wifi Refugees, where marketers volunteer to provide consultations to small businesses in return for a donation to a local refugee charity.
You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league and cricket.
SearchLove topic: Behavioural / buying psychology
Many marketers think marketing is about the latest tech, or advertising hack or way to game Google. But it's not. At its heart, marketing is about people. This presentation - People are complex, here's what you need to know to sell to them - is about the bad decisions people make, why they make them and how you can use this to make better marketing decisions.
Delving into academic research to find studies about how people behave, outline the implications and give examples of best practice from companies making the most of this knowledge. All with a smattering of abuse aimed at Donald Trump and golfers.
Laura is the Director of Search at Ricemedia, with over eight years experience in the industry, both in-house and agency side. She’s worked across campaigns for clients including Vax, Forever Living, HEWI London, Ivanti, Diamond Heaven and more.
When Laura’s not smashing search, you’ll find her snuggled with her Beagle Milo, watching trash TV and inhaling a Kinder Egg.
SearchLove topic: Brand Protection / Reputation Management
Branded search is vital to all our strategies - from direct traffic, to PPC, Social and Organic. If we put together the traffic volumes from all these channels, it will be a high percentage of overall.
It feels like we often forget about our branded real estate in SERPs, when realistically if there's negative press about you on page 1 this will put potential customers off. (We know that 73% of people look at reviews prior to purchase).
This session will give actionable advice (with case studies and examples) of what you can do to help remove those negative pieces and how you can make sure you dominate for your brand.
Luke is a Digital Lead over at MayFlex, and took his first steps into digital marketing aged 16 when he created his first eBay store. From that point onwards a romance with ecommerce and digital was created.
SearchLove topic: How to nail SEO for discontinued products
Many businesses have a habit of simply booting their discontinued items off their websites once they're discontinued / end of line. Great for housekeeping and keeping things lean, can be a huge "hell naw" when it comes to SEO.
- What about all those backlinks from reviews and features posted on blogs and online magazines?
- What about all the traffic that your now discontinued, best selling kitchen accessory used to pull in?
- What about all of the potential cross-sell opportunities you've lost as a result of killing the web pages for thousands of discontinued lines?
- What about the user experience? Simply showing a 404 in place of the product or redirecting to the home page just leaves visitors cold!
This session will be covering the right way to optimise discontinued products, provide an awesome UX for customers, recycle 'link juice' and lap up all cross sell opportunities too!
Join us and our community speakers at SearchLove London
There are still early bird tickets available to attend SearchLove London 2018 to see our community speakers and 16 other expert speakers from across the globe. Our early bird tickets will save you £200 off full price tickets and it’s worth remembering that SearchLove London has completely sold out for the last 2 years and this year’s flash sale tickets sold out in record time. You’d best head over to our ticket page and secure your place before it’s too late. See you in October!