Resources

Category: web-analytics

  • Statistical Significance for CRO: 6 Things You Need to Know

    Tom Capper –

    Statistical significance is all about whether the difference between two numbers is meaningful or just a fluke. In this post I’ll outline 6 things you need to know to make statistical significance for conversion rate A/B tests and broader analytics data. “The variation achieved a 20% increase in... Read more

  • Getting To Grips With Google Tag Manager

    Tim Allen –

    This article is now a little out of date. You can find an updated version written by Shannon Dunn here. Arrive at the Google Tag Manager home page and you are presented with the message “Digital Marketing Made (Much) Easier”. Whilst this is true for long term project and tag management, the initial... Read more

  • The New GAIQ EXAM: What You Need to Know

    Morgan Chessman –

    Google released a new version of the GAIQ last Wednesday. If you didn’t hear about it, you’re not alone. There wasn’t any fanfare, no major discussions in the marketing community. I only noticed because I started studying for the test right after the New Year. When I went to the Analytics IQ... Read more

  • Google Analytics API made easy - Google docs Magic Tutorial

    Dave Sottimano –

    Update (May 30th 2014) The new Google spreadsheets have replaced the script gallery with add-ons, so you won't be able to install the Magic script from Gdocs. You'll need to copy paste the original script which can be found here into your script editor. Even if you're not familiar with the Google... Read more

  • The Dangers of Dark Patterns

    Luke Clum –

    There’s no doubt that SEO and Internet Marketing has come a long way. The past few years have been chockfull of substantial shifts in the ways that we do business – causing quite a few growing pains. But with an ongoing transition away from spammy tactics and a refocused spirit on elevating... Read more

  • Thought Google Analytics was all about SEO? Think again.

    Cheri Percy –

    Within his recent LinkLove presentation, Will Critchlow talked about this idea of becoming a ‘full stack marketer’ and it’s an idea that resonates here at Distilled and the kind of direction we are working towards as a company. When it comes to being a smarter online marketer, it’s important to... Read more

  • If we only had 9 minutes to talk about Google Analytics, DistilledLive video discussion

    Cheri Percy –

    The new Analytics module has just gone live over in DistilledU so what better way to celebrate than with a free DistilledLive video on the very same topic! This week, London consultants Dave Sottimano and Paddy Moogan [there is only one] take you through the topic in lightening speed; 9 minutes, to... Read more

  • Google Analytics Resources for Beginners to Advanced Users

    Kate Morris –

    Analytics is what makes online marketing so valuable to many executives. We can track what is working on the site and how effective an online campaign is for the business bottom line. It’s like the wiring in a house, it’s not the foundation but just as imperative and not seen to the... Read more

  • Tracking Mobile Visitors in Google Analytics: A Checklist Guide for Mobile Insights

    Bridget Randolph –

    It is hardly surprising that “mobile” is becoming such a hot topic among digital marketers: comScore reported that in August 2012, 13% of total internet pageviews (roughly 1 in 8!) were from mobile devices (phones and tablets combined). And these numbers are increasing. Econsultancy’s Christmas... Read more

  • From Zero to Remarketer in No Time Flat

    Mike Pantoliano –

    Retargeting is a proven tactic that provides great ROI. Why wouldn’t it be? If you can get past the sometimes-creepy idea of ads following you around the web, it makes complete sense why it would be so effective. Users wouldn’t be on your site if they didn’t have at least some... Read more

  • SearchLove London 2012 | Day Two at The Congress Centre

    Cheri Percy –

    Following on from Shelley’s previous post, we hear from day two of SearchLove as it happens in this retrospective live round up post of all the session speakers and topics of the day. So, it’s day two here at The Congress Centre and there’s a few weary heads from last night’s after party [and... Read more

  • Benchmarking your web traffic

    Claus Groot –

    Internet traffic is a funny thing, and sometimes things happen to your traffic you don’t understand. Your industry’s traffic may be growing, and almost certainly includes some seasonality. This post suggests a method to look past the traffic’s trends, and instead tells you if you are beating the... Read more