Category: web-analytics
  • Thought Google Analytics was all about SEO? Think again.

    Within his recent LinkLove presentation, Will Critchlow talked about this idea of becoming a ‘full stack marketer’ and it’s an idea that resonates here at Distilled and the kind of direction we are working towards as a company. When it comes to being a smarter online marketer, it’s important to... Read more

  • If we only had 9 minutes to talk about Google Analytics, DistilledLive video discussion

    The new Analytics module has just gone live over in DistilledU so what better way to celebrate than with a free DistilledLive video on the very same topic! This week, London consultants Dave Sottimano and Paddy Moogan [there is only one] take you through the topic in lightening speed; 9 minutes, to... Read more

  • Google Analytics Resources for Beginners to Advanced Users

    Analytics is what makes online marketing so valuable to many executives. We can track what is working on the site and how effective an online campaign is for the business bottom line. It’s like the wiring in a house, it’s not the foundation but just as imperative and not seen to the... Read more

  • Tracking Mobile Visitors in Google Analytics: A Checklist Guide for Mobile Insights

    It is hardly surprising that “mobile” is becoming such a hot topic among digital marketers: comScore reported that in August 2012, 13% of total internet pageviews (roughly 1 in 8!) were from mobile devices (phones and tablets combined). And these numbers are increasing. Econsultancy’s Christmas... Read more

  • From Zero to Remarketer in No Time Flat

    Retargeting is a proven tactic that provides great ROI. Why wouldn’t it be? If you can get past the sometimes-creepy idea of ads following you around the web, it makes complete sense why it would be so effective. Users wouldn’t be on your site if they didn’t have at least some... Read more

  • Segmenting Keywords Using SeoTools

    This is something of a spiritual successor to my previous post, Use One Huge Table In Excel. In that post I talked about the fact that to take advantage of the relationships between all of the elements you have in your spreadsheet, you really need to get them all in the same place. In this post... Read more

  • SearchLove London 2012 | Day Two at The Congress Centre

    Following on from Shelley’s previous post, we hear from day two of SearchLove as it happens in this retrospective live round up post of all the session speakers and topics of the day. So, it’s day two here at The Congress Centre and there’s a few weary heads from last night’s after party [and... Read more

  • Use One Huge Table in Excel

    Sometimes we at Distilled go a little far out with our posts about statistics and data and all that, but not all of that is applicable to everyday work. Not all tasks are so complicated—some are fairly cut and dry, like figuring out which landing pages have received the most traffic over the last... Read more

  • Benchmarking your web traffic

    Internet traffic is a funny thing, and sometimes things happen to your traffic you don’t understand. Your industry’s traffic may be growing, and almost certainly includes some seasonality. This post suggests a method to look past the traffic’s trends, and instead tells you if you are beating the... Read more

  • Are You Leaving Mobile Users On The Table?

    If you’re in SEO, hopefully you have read enough posts and been around long enough to realize that we can’t just care about keyword rankings and we need to care about the business. Our work can guide those business decisions and heavily influence where our companies or clients should... Read more

  • Keyword Analysis in a world of 100% ‘Not Provided’

    The percentage of organic search traffic that is being reported as ‘not provided’ is increasing for every website. Driven by changes to browser defaults as well as Google’s campaigns to get users logged in, most sites have lost this keyword data for considerably more than 10% of... Read more

  • Uncover Badass Exposers with Google Analytics’ Multi-Channel Funnels

    In late August 2011, Google Analytics announced that it would be rolling out its new multi-channel funnel reports for all users, after spending a few months in an early pilot test. If you haven’t yet checked the new features out, have a gander at this explanatory video, otherwise, feel free... Read more