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Redefining “Impressions”
Phil Nottingham –
Over the past few years, I’ve seen a lot of reports and case studies from advertising and creative agencies, where number of impressions i.e. the amount of people who have been exposed to a creative, is used alongside site visits and views to measure the success of any given campaign. Read more
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You’ve Got 24 Hours: Ready, Set, Get Learning
Will Critchlow –
The best things in life are free, right? That’s why we’re excited to be swinging open the doors to our online training platform, DistilledU once more for another worldwide virtual Open Day next Wednesday 3rd December. Read more
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Two Brands Creating Kick Ass Content, And Why It Works
Britt Klontz –
As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose. If you’ve been in content marketing long enough, you’ve likely noticed a pattern in which many brands skip the strategy and, instead, churn out one-off pieces of... Read more
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We Believe our SearchLove Conferences are Among the Best in the World
Lauren Brady –
We’re so confident of this that we’re willing to put our videos on the line to prove it. If you’ve bought a ticket to ANY other online marketing conference in the past year, email us a photo of your old lanyard/ticket (with your name visible) and we’ll give you access to 8... Read more
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A Collective Approach to Content Creation, this week’s DistilledLive video
Cheri Percy –
Hot on the tails of our last guide on brand tone of voice, we’re busy working on another training resource on how to create focused content. It only seemed fitting, then, to ask our Content Coordinator (and one of the brains behind the project) Kyra Kuik to host this week’s DistilledLive on that... Read more
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An Open Letter to YouTube
Phil Nottingham –
Dear YouTube, I’d like to spend more money with you. A lot more money. My clients are spending significant amounts on TV advertising, which is becoming increasingly expensive and the value is hard to quantify. AdWords has been a revelation for our digital media spend. Where once we were stuck to... Read more
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Hyper-Targeted Audiences, This Week’s DistilledLive Video
Cheri Percy –
En vogue with our ‘TV month’ here at Distilled, Rob Toledo and Jacob Klein talk us through the changing face of digital content in this week’s DistilledLive video. Where is entertainment going and where do we, as online marketers, fit into this picture? You can read the full... Read more
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The Democratization of Video Advertising
Anthony Coraggio –
February is a glorious month for television in the US, hosting the legendary Super Bowl, a climactic fusion of modern mass media advertising and entertainment. While I remain a sportsball agnostic Seattle nonfan, as an advertising specialist I’m always excited to see how companies will use the... Read more
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Trendsetting in 2014, This Week’s DistilledLive Video
Cheri Percy –
As we gear up for our latest futuristic feature here at Distilled, Tom Anthony, Paddy Moogan and Will Critchlow take the reins of this week’s DistilledLive video. Tune in below to hear some of our predictions for the digital trends of 2014. You can read the full transcript for the video below. Over... Read more
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Are You Being Heard? Find Your Brand’s Voice, This Week’s DistilledLive Video
Cheri Percy –
With the launch of our new training guide on the very same topic just around the corner, Head of Content Strategy Adria Saracino talks us through the process of developing a brand tone of voice and how this can help build trust. And wordles. You can read the full video transcript here. Over to you... Read more
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Spinning Cogs: A Video on Web Psychology
Cheri Percy –
Web psychologist (and award winning speaker) Nathalie Nahai joins us for her SearchLove debut next week. Ahead of the two day conference at The (rather aptly named) Brewery, we thought it only fitting then to catch up with her about what web psychology might mean for you. There’s still time to join... Read more
Category: video
