Category: social-media
  • Google+

    Today Google announced Google+, their latest attempt at a social network, in a TechCrunch article. In the days to come there will certainly be articles about why it will fail, why it will succeed, or why it will implode and destroy the whole world (you think I’m kidding, just watch.... Read more

  • Social Analytics: Recording +1 and Twitter button usage in Google Analytics

    In the last two days, two giants of the web have released new embeddable features for websites. The first is Google +1, a feature to let users share pages they like. You can read Google’s information about +1 for users, and their info for webmasters about how to add the button to your pages.... Read more

  • How to Optimise your Dating Profile

    Online Dating Magazine estimates that there are more than 20 million users of dating websites, and in the United States alone, over 30,000 marriages a year occur as a direct result of free internet dating. Now here at Distilled we’re pretty adept at optimising sites for search; but as it’s... Read more

  • ASA’s real-world campaign about online marketing

    Way back in May 2010, I talked to an audience at SMX London about how the Advertising Standards Authority were expanding its remit to include ALL online marketing, as covered in their UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (AKA The Code). I tried not to monger... Read more

  • 5 Tips for Dominating Page One Results With Social Sites

    When you do a branded search these days, particularly for a well-known company, you often find various social sites* ranking for their name. But there are times when you know a brand is trying to go huge on social media pages, but for some reason those profiles and pages just aren’t showing... Read more

  • The 12 Days of Distilledmas

    Happy Holidays everyone! Here is a little Distilled treat designed by Leonie for you all. Enjoy! Read more

  • PubCon Keynote Review: Social Media is Not New

    There is a huge trend in search conferences today - and that is social media. It’s the new hot and hip thing. Have you hired your Director of Social Media yet? Distilled utilizes social media for marketing and link building all the time. Here’s the thing: It’s not new. I’m... Read more

  • Market Research using Facebook Ads

    Again, testing folks, please ignore this link and enjoy the post. No, not scraping my friends. There is a legitimate way to get some great market information from Facebook and I’m going to show you how. It all starts with the nifty invention of Facebook Ads, which was designed to help... Read more

  • Silverfish Handcatch!! So Ends The Greatest Viral Ever

    As I write this, Sam is busy delivering meme training for the company. For those interested in memes, social media and viral videos there really are no words to describe how immensely, insanely amazing the old spice campaign has been. This video sums up the whole thing: Silverfish Handcatch! To... Read more

  • Who Rules the Web: The Royal Court of Search

    I realised the other day that the internet is a lot like mediaeval England. The power that some of the top people online hold is really similar to the old school ruling system. Someone like Matt Cutts has so much power over the entire lives and livelihoods of so many people, and you practically... Read more

  • New Rules for Optimising Content in the Social Media Age

    So, back in the day, SEO content had two objectives: 1. optimise for search engines; and 2. be interesting to users. And that was the order of importance. After all, writing for the search engines meant more people would see your content. So you did everything you needed to so the spiders could... Read more

  • Integrating the Social Community in Offline Media

    Imagine my surprise as I was sitting in the Philly airport, reading a copy of Lucky Magazine, that I should come across something I love. It’s an advertisement from Bing. Yes, I said love. It’s a blatant advertisement, and it’s from Bing (stop groaning, they are getting better!).... Read more