Category: social-media
  • Social Signals: This Changes Everything

    Before every Distilled conference, we hold a dinner for all the speakers and some ‘VIP’ conference attendees. During the dinner at 2011’s Searchlove New York, someone asked the question “What do you think will be the biggest change to search ranking factors over the next... Read more

  • Guide to the Facebook Open Graph

    Open Graph is Facebook’s new protocol which allows 3rd party websites and webapps to connect user activity on-site with user activity on Facebook. Through defining “objects” (piece of content) and “actions” (watch, read, listen etc) Open Graph enables your product to... Read more

  • Case Study: A Mysterious Google Search For Fave

    You may recognize me from Twitter or other SEO communities around the web like SEOmoz. If not, nice to meet you! I run Evolving SEO in Massachusetts. Just like to thank Tom Critchlow for offering me the opportunity to guest post on the Distilled site. This is my first guest post ever. I hope I... Read more

  • 3 Quick and Easy Ways to Check the Main Social Metrics

    Most SEOs have a veritable plethora of tools they use day in and day out for the wide variety of tasks they usually need to concern themselves with. We have tools for scraping SERPs, crawling sites, analysing log files, checking HTTP headers, and about 1 million other things. However, even with all... Read more

  • A Web Marketer’s Guide to Reddit

    Disclaimer: Reddit’s relationship with the SEO/web-marketing community could best be described as ‘irreconcilable.’ Many Redditors take offense at the idea of agencies pumping garbage into their favorite subreddits and resent the fact that some have even stooped to buying Reddit... Read more

  • Seven things to do at the weekend, to help your SEO

    For many people we’re now into the holiday season. As well as lots of turkey, this probably means time away from work and at least a couple of long weekends. For people who do SEO in-house at a company, or for people who run their own websites/businesses, this can actually be a valuable time... Read more

  • How to Create an Awesome Google+ Brand Page

    It was a summer night, the Distilled NYC crew had just finished up a round of ping-pong and we were sitting down to dinner at a local Thai restaurant when John exclaimed, “Guys, I just got a Google+ invite! “ Mayhem ensued and dinner was lost. That my friends, is how Google+ was born...or... Read more

  • The Power of Slideshare for Inbound Marketing

    As online marketers we’re always looking for that secret something that’s going to give us the edge over competitors. Recently I had a breakthrough moment inspired by Rand. I watched his recent presentation on “presentation tips” over on slideshare and was struck by this... Read more

  • Twitter’s link shortening service is game changing - here’s why

    Update 10/10/11: Today Twitter announced that now ALL links regardless of length will be wrapped in the URL shortener. This feels like the final step before rolling out Twitter analytics to all. Yesterday the Distilled site received fewer direct visits than any Wednesday out of the last 6... Read more

  • Google Loses Twitter Stream, Wins the Search Game (Opinion)

    Google disabled their Realtime search over the weekend because their contract with Twitter, dating back to 2009, has expired. Based off of a preliminary study yesterday by The Wizard of Moz, Google can no longer see and index based off of tweets. Some may argue that this is a bad thing, that the... Read more

  • Google+

    Today Google announced Google+, their latest attempt at a social network, in a TechCrunch article. In the days to come there will certainly be articles about why it will fail, why it will succeed, or why it will implode and destroy the whole world (you think I’m kidding, just watch.... Read more

  • Social Analytics: Recording +1 and Twitter button usage in Google Analytics

    In the last two days, two giants of the web have released new embeddable features for websites. The first is Google +1, a feature to let users share pages they like. You can read Google’s information about +1 for users, and their info for webmasters about how to add the button to your pages.... Read more