Category: social-media
  • Taylor Swift’s Seven Marketing Lessons

    Whether or not you're a fan of Taylor Swift, she's a brilliant marketer who successfully uses social media, fan loyalty, and strategic partnerships. See what your team can learn from her. Read more

  • The Consultant’s Checklist for Launching Content

    You’ve launched a brilliant new piece of content everyone is excited about. But a few minutes after it’s sent out into the big wide world, you realise you’ve forgotten to do something. Panic sets in, the phone starts ringing… I’m guessing many of us have experienced this scenario. In a way, it’s... Read more

  • Are You Losing Business on Twitter?

    Our friends at Brandwatch recently performed an experiment to find out how well brands were doing on Twitter. Were they meeting their customers’ expectations? Or were they doing more harm than good? The results were pretty staggering. Here’s Iris from Brandwatch with insights into typical missed... Read more

  • Why Your B2B Brand Needs to be on Instagram

    Over 300 million people are on Instagram these days. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share. And many brands have fast cottoned on, like Instagram-devotees MailChimp and Microsoft who reap the... Read more

  • How to Master Social Listening: Lessons from IKEA

    While IKEA has been known for engaging social campaigns, the enthusiasm for social media has traditionally failed to spread across the business.

    Social media holds a treasure trove of data about customer experiences, opinions and demographics. Hans Gartner - part of the digital development team at IKEA - knew the value of listening to this data, but had no way to communicate it with other departments. Read more

  • News Reporting in the Age of Social Media

    In a time where ISIS has its own YouTube channel and news stories frequently break on platforms like Twitter and WhatsApp, it’s crucial that we understand how social media shapes our consumption of information. Read on to hear some examples of how social media is changing news reporting. Read more

  • Music Make Me Lose Control: A Modern Day Music Fan’s Tool Kit

    “The times they are a-changin,” Bob Dylan once sang through a nasal drawl. And you only have to look at princess of pop Taylor Swift’s recent spat with streaming service Spotify to see how this has panned out in 2014. So as Swift leaves streaming services standing forlorn at the altar in a bid to... Read more

  • Two Brands Creating Kick Ass Content, And Why It Works

    As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose. If you’ve been in content marketing long enough, you’ve likely noticed a pattern in which many brands skip the strategy and, instead, churn out one-off pieces of... Read more

  • Pinterest: Not Just Interior Design & Cats - There’s Real Money To Be Had

    Think Pinterest, and you might think it’s just a platform for perving over rainbow layered cakes, or watching people try and fail at recreating hairstyles that require scaffolding and a week off work to achieve. The thing is, Pinterest is a whole lot more than that. It’s a money spinner, and one that’s crazily underutilised by businesses. Want to see some facts and figures and some unnecessary caps lock? OF COURSE, YOU DO. Read more

  • How Axl Rose Ended Up Commenting on Our Creative Piece

    When the Guns N’ Roses singer weighed in on the debate around one of our recent creative pieces, we knew we’d made it. Following the success of The Vocal Ranges of the World’s Greatest Singers, we’d like to share a bit about how we got there.

    I spoke to various people in the Creative team to find out about the thought process behind the idea. Read more

  • “#IDo”: What Social Media Marketers can Learn from Weddings

    There are lots of posts and articles out there about social media marketing. Some are how-to guides covering technical requirements, some are data-driven theories about what type of content gets the most shares, some are fluff pieces and clickbait. But what I want to look at today (in a very quick... Read more

  • How to Bake SEO into the Marketing Cake: Integration as a Recipe for Excellence

    Last year the SEO community talked about the importance of integrating SEO with marketing. Particularly enlightening was Search Engine Watch’s “ The New SEO,“ which discussed the importance of integration, particularly with PR and social. Working with clients, I have seen that the integration... Read more