Category: social-media
  • How Axl Rose Ended Up Commenting on Our Creative Piece

    When the Guns N’ Roses singer weighed in on the debate around one of our recent creative pieces, we knew we’d made it. Following the success of The Vocal Ranges of the World’s Greatest Singers, we’d like to share a bit about how we got there.

    I spoke to various people in the Creative team to find out about the thought process behind the idea. Read more

  • “#IDo”: What Social Media Marketers can Learn from Weddings

    There are lots of posts and articles out there about social media marketing. Some are how-to guides covering technical requirements, some are data-driven theories about what type of content gets the most shares, some are fluff pieces and clickbait. But what I want to look at today (in a very quick... Read more

  • How to Bake SEO into the Marketing Cake: Integration as a Recipe for Excellence

    Last year the SEO community talked about the importance of integrating SEO with marketing. Particularly enlightening was Search Engine Watch’s “ The New SEO,“ which discussed the importance of integration, particularly with PR and social. Working with clients, I have seen that the integration... Read more

  • The Year in Search - A Round Up of 2013

    As 2013 draws to a close come with me, dear reader, as we review this year in search. We saw yet more animal-shaped Google updates, spent a horrifying amount of time watching Harlem Shake videos and there was some noise about GIFs being pronounced JIF. Continuing on its mission to make the world... Read more

  • Holiday Inspiration for Marketers

    Hey, how are you? My name is Maria Hayhow and I’m the newest member of Distilled Seattle! It is safe to say I am nowhere near ready for the holidays, but I have been giving a great deal of thought to holiday-centric content. Social media is a great avenue to spread the holiday cheer. Even during... Read more

  • 4 steps to optimize and measure your brand’s efforts on Instagram

    Hi all! My name is Nick Marvik - I’m one of the new consultants here at Distilled Seattle. I enjoy talking about all things small business, social media and online marketing. Aside from everything I learn daily here at Distilled, I will also be using the growth of my custom ski/snowboard outerwear... Read more

  • Getting ahead of the curve with Dell’s social media strategy

    Dell lends its ear to social media Social media reporters often cover Dell, and with good reason: Dell got in on corporate social media early, and worked hard to get it right. They’ve created everything from a Social Media Listening Command Center, to in-person Social Think Tanks, to a Social... Read more

  • Honda’s fan love and how community is the most important asset to your brand

    Another look into the forthcoming industry report, Brandopolis (set to land in a few weeks time) this post comes from Lydia Laurenson once more as she catches up with the Creative Social Media Director at RPA, J. Barbush. “Social media is something that people live, versus something they need... Read more

  • Start using Twitter Favourites to your advantage

    Ever wondered what the function of Twitter’s ‘Favourites’ tool is? Can it be useful to you in the long term? Here’s a little look into how to find and start using Favourites, as well as how to use these tweets to build your brand and website content. Described by the Twitter guidelines as ‘a... Read more

  • Because community building isn’t fluffy: enhancing UX, DistilledLive video

    Well, look who we found hanging out at the Mack Web Solutions offices! Whilst our former Seattle consultant Geoff has been off “working remotely”, we thought it made sense for both Geoff and Mack to talk about what they both know best: Community and SEO. Community building isn’t fluffy. Community... Read more

  • Calculating ROI from Social Media - Problems, Pitfalls & Breaking all the things...

    As an industry we’re quite rightly under pressure to report and measure the impact of our activity in order to justify our existence. How to calculate return on investment (ROI) on social media activity is something which I’m asked a lot - I guess because ROI is a metric that the... Read more

  • Goldman Sachs’ big problem with Twitter

    This post is a teaser for a report that we’re creating on digital strategy at the Interbrand 100 list of top brands. We’ve asked journalist Lydia Laurenson to head the research on this project. If you’ve ever worked on an interesting digital strategy project for a top brand — whether the project... Read more