Category: social-media
  • Getting ahead of the curve with Dell’s social media strategy

    Dell lends its ear to social media Social media reporters often cover Dell, and with good reason: Dell got in on corporate social media early, and worked hard to get it right. They’ve created everything from a Social Media Listening Command Center, to in-person Social Think Tanks, to a Social... Read more

  • Honda’s fan love and how community is the most important asset to your brand

    Another look into the forthcoming industry report, Brandopolis (set to land in a few weeks time) this post comes from Lydia Laurenson once more as she catches up with the Creative Social Media Director at RPA, J. Barbush. “Social media is something that people live, versus something they need... Read more

  • Start using Twitter Favourites to your advantage

    Ever wondered what the function of Twitter’s ‘Favourites’ tool is? Can it be useful to you in the long term? Here’s a little look into how to find and start using Favourites, as well as how to use these tweets to build your brand and website content. Described by the Twitter guidelines as ‘a... Read more

  • Because community building isn’t fluffy: enhancing UX, DistilledLive video

    Well, look who we found hanging out at the Mack Web Solutions offices! Whilst our former Seattle consultant Geoff has been off “working remotely”, we thought it made sense for both Geoff and Mack to talk about what they both know best: Community and SEO. Community building isn’t fluffy. Community... Read more

  • Calculating ROI from Social Media - Problems, Pitfalls & Breaking all the things...

    As an industry we’re quite rightly under pressure to report and measure the impact of our activity in order to justify our existence. How to calculate return on investment (ROI) on social media activity is something which I’m asked a lot - I guess because ROI is a metric that the... Read more

  • Goldman Sachs’ big problem with Twitter

    This post is a teaser for a report that we’re creating on digital strategy at the Interbrand 100 list of top brands. We’ve asked journalist Lydia Laurenson to head the research on this project. If you’ve ever worked on an interesting digital strategy project for a top brand — whether the project... Read more

  • Thought Google Analytics was all about SEO? Think again.

    Within his recent LinkLove presentation, Will Critchlow talked about this idea of becoming a ‘full stack marketer’ and it’s an idea that resonates here at Distilled and the kind of direction we are working towards as a company. When it comes to being a smarter online marketer, it’s important to... Read more

  • DistilledU is going free...

    ...for a day, at least! On Wednesday 8th May, we are giving you free access to all text, interactive modules as well as over 80 hours of HD video content in our online training platform. If you’re already a DistilledU trial or paid member- all you need to do is log into DistilledU account and [for... Read more

  • Don’t build links, build bubbles…

    If done correctly, you can put your business at the top of Google without building a single link. Using Google plus, you can create filter bubbles to ensure that your content not only gets to your customers but it’s more likely to appear at the top of the search results when they need it most.... Read more

  • Centralised vs Localised Social Media Presences for International Brands

    When marketing an international company the old adage ‘think global, act local’ is often coined; but does the same ring true for social media? I was recently asked by a client to make some recommendations on how to handle their social media presence given their international audience;... Read more

  • How To Measure Social Media Efforts

    SMMS Graphic Acting as the Distilled Community and Content Assistant is as new to me as it is to the company. There’s certainly a lot of emphasis in marketing placed on generating a strong community and raising web visibility. You can find a whole host of posts relating to such matter - MackWeb... Read more

  • Got Content? Share It With Us

    Dragon Search We all love great content. We love talking great content. Not only that but we like to ship great content too. And not just something that will rank for keywords, but a piece that will be remarkable. We should care about content marketing. We should understand how it works, how brands... Read more