Category: social-media
  • Hide and Seek with Facebook Ads

    Advertising on Facebook over the last few years has continued to explode, particularly on mobile devices, with Facebook seeing a 72 per cent year-on-year growth in advertising on smartphones and tablets to $3.3bn. With that in mind, this post is going to highlight a number of features that you may or may not know exist within Facebook Ads due to its rapidly changing landscape. Some of these features are in early testing and as such not integrated to the main Ads platform, some are being tested regionally, and others are just tucked away. Read more

  • How to Begin Integrating Social Media into Your Marketing Mix

    Brands use social media to build dedicated communities. Experts and influencers grow their authority. Small businesses engage local audiences. And so, whether you like it or not, you have no choice but to get your business on social media. But I bet you’re wondering: How am I supposed to actually use it? I hardly have the time for it right now. And even though I have tried it in the past, I have never seen any positive results from social. In this post I’ll show you exactly that. How to integrate social media into five key areas of online marketing to make it work for your business. Read more

  • Story Focussed Data Visualisation

    Towards the end of last year, we completed a project for blinkbox Books that charted the careers of some of the greatest authors of the last 200 years, and showed at what age they published their breakthrough books. The final piece was an overall success, doing well on social media and gaining some excellent coverage online. However, the process of arriving at the final execution and design was by no means straight forward.
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  • Taylor Swift’s Seven Marketing Lessons

    Whether or not you're a fan of Taylor Swift, she's a brilliant marketer who successfully uses social media, fan loyalty, and strategic partnerships. See what your team can learn from her. Read more

  • The Consultant’s Checklist for Launching Content

    You’ve launched a brilliant new piece of content everyone is excited about. But a few minutes after it’s sent out into the big wide world, you realise you’ve forgotten to do something. Panic sets in, the phone starts ringing… I’m guessing many of us have experienced this scenario. In a way, it’s... Read more

  • Are You Losing Business on Twitter?

    Our friends at Brandwatch recently performed an experiment to find out how well brands were doing on Twitter. Were they meeting their customers’ expectations? Or were they doing more harm than good? The results were pretty staggering. Here’s Iris from Brandwatch with insights into typical missed... Read more

  • Why Your B2B Brand Needs to be on Instagram

    Over 300 million people are on Instagram these days. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share. And many brands have fast cottoned on, like Instagram-devotees MailChimp and Microsoft who reap the... Read more

  • How to Master Social Listening: Lessons from IKEA

    While IKEA has been known for engaging social campaigns, the enthusiasm for social media has traditionally failed to spread across the business.

    Social media holds a treasure trove of data about customer experiences, opinions and demographics. Hans Gartner - part of the digital development team at IKEA - knew the value of listening to this data, but had no way to communicate it with other departments. Read more

  • News Reporting in the Age of Social Media

    In a time where ISIS has its own YouTube channel and news stories frequently break on platforms like Twitter and WhatsApp, it’s crucial that we understand how social media shapes our consumption of information. Read on to hear some examples of how social media is changing news reporting. Read more

  • Music Make Me Lose Control: A Modern Day Music Fan’s Tool Kit

    “The times they are a-changin,” Bob Dylan once sang through a nasal drawl. And you only have to look at princess of pop Taylor Swift’s recent spat with streaming service Spotify to see how this has panned out in 2014. So as Swift leaves streaming services standing forlorn at the altar in a bid to... Read more

  • Two Brands Creating Kick Ass Content, And Why It Works

    As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose. If you’ve been in content marketing long enough, you’ve likely noticed a pattern in which many brands skip the strategy and, instead, churn out one-off pieces of... Read more

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