Category: seo
  • Minimum Viable SEO for Start Ups

    Should all start ups be doing SEO? It depends on the start up; but I think there’s really good reasons why all start ups should probably invest a little time and resource into SEO from the beginning... but just how much... or how little? Within this post I’m going outline what I think... Read more

  • 5 Easy Steps to Identify and Prevent Negative SEO

    There’s been a lot of talk recently about negative SEO—we’ve actually been throwing around the idea of writing a post like this since a first draft appeared on April 8th, 2011! The post actually started in the same way back then, but it was more about reputation management. But my... Read more

  • How To Learn Entrepreneurial Marketing

    So Distilled just got into the online education space (see: Announcing the DistilledU Public Beta ). I’m pretty passionate about online education and learning. DistilledU is a great step towards educational content, but learning is more than reading. Learning is best done by doing. We preach... Read more

  • Announcing the DistilledU public beta

    Almost a year ago, I made a pitch to the exec team at Distilled. The tweet-length version is: We hire smart people and help them get to the top. We need world-leading training. The way to invest in training is to make it a product I strongly believe in learning over training. Personal development... Read more

  • Recover From Google’s Penguin Algorithm

    I have been receiving a lot of questions recently—from clients and in other private forums—about the Penguin update and where to start in a Penguin analysis. So to set expectations off the bat, this is not going to be an advanced post of Penguin theory, but rather what to look for in your Analytics... Read more

  • Find (Almost) Anybody’s Email Address

    With great power, comes great responsibility. I’m entrusting this tool to you with the understanding that Distilled readers will use it sensibly. When doing outreach and linkbuilding, it’s often more effective to be able to send someone an email directly, rather than trying to use a... Read more

  • Get Better At The Internet: 17 Pro Tips For Every Industry

    There are a lot of cool things happening on the internet these days, learning and understanding why these strategies are powerful will create opportunities in your own industry. Just because you run a blog doesn’t mean you can’t learn from sites like Zappos and Yelp and vice versa.... Read more

  • Common eCommerce Technical SEO Problems

    Between shopping almost exclusively online and working with eCommerce sites, I tend to see a few common problems repeatedly. This post is about the ones I have come across most commonly. Many of them are pretty basic SEO issues, like having clean URLs while others are a bit more involved, like... Read more

  • Wanna Do My Job For Me? I’ll Return The Favor

    Being relatively new to the SEO community, I was shocked to see how helpful even the largest competitors in the industry are with one another. Whether it be sharing a helpful tool, recommending new techniques or discussing strategy, the conversation is open and everyone is welcome; from the biggest... Read more

  • SEO Diagnosis for non SEOs

    Note: This post was formerly called SEO Diagnosis Dinosaur, but I’ve recently changed it (2013 - Jan) because it was dumb:) Professional SEO agencies receive quite a few enquiries when something goes wrong. Maybe you’ve noticed a traffic drop or something funny in search results, then... Read more

  • What Might Be Next For (not provided)

    On May 7th, Mozilla announced that Aurora (Firefox’s public beta) is beginning to roll out their HTTPS-by-default Google search behavior. It won’t be long before this is default in Firefox. As their announcement states, the user will be none the wiser (save for that tiny ‘s’... Read more

  • SEO isn’t a Technical Problem, it’s a People Problem

    This post was prompted by a book I recently read - The Secrets of Consulting by Gerald M. Weinberg; I don’t want to talk too much about the book here, but I’d recommend you read it either if you are a consultant yourself (online marketing or otherwise) or if you hire consultants.... Read more