Category: seo
  • SEO for University Websites

    Search engine optimization isn’t a priority for most nonprofit universities, but it will be soon. Demand for education is rising while public funding is decreasing, and online courses are significantly cheaper than courses taught on campus. As students start to study online, they’re going to start... Read more

  • Buying Awareness to Build Links

    It’s a common dilemma. You work hard to publish a great piece of content, but no one notices it. How can you build an audience when you don’t have one? One solution is to buy the initial traction, which I explored in a recent presentation at a meetup in Seattle. I apologize for the poor... Read more

  • SearchLove London 2012 | Day Two at The Congress Centre

    Following on from Shelley’s previous post, we hear from day two of SearchLove as it happens in this retrospective live round up post of all the session speakers and topics of the day. So, it’s day two here at The Congress Centre and there’s a few weary heads from last night’s after party [and... Read more

  • 6 Months Later: Google Penguin Reactions, Predictions, Tools and Tips

    In the 6 months since Google gave birth to the Penguin algorithm update it has had a dramatic effect on the SEO industry. For years Google’s rhetoric had been about quality of content and links, but they’d been unable to back up what they said you should (and perhaps more importantly... Read more

  • Trusting Your Brand in the Hands of a Marketer

    Before I start bashing non-disclosure agreements, I want to caveat my argument by saying that I completely understand their importance in most instances. If you’re a brand about to launch a major product or feature, you want to be able to control the flow of information surrounding the... Read more

  • Positive Outing: Interview with Appliances Online

    In August Kate wrote a great review of the fashion site Modcloth. Continuing on our “outing of awesome companies” trend I wanted to draw attention to some of the great things going on at Appliances Online. Appliances Online does what it says on the tin—it’s a place to buy white... Read more

  • Ranking Factors and Strategies: Where are they now?

    “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Quick what movies that from? I’ll give you a hint, “Bueller...Bueller...Bueller” That widely thought-provoking quote from Ferris Bueller’s Day Off may be quoted... Read more

  • Why Content Marketing Pwns Zombies, Bacon & Cats

    As online marketers we know what the internet loves to link to and share. In no particular order it probably looks something like this - zombies, bacon, cats, consipiracy theory, controversy, drama... and erm sex. I spoke recently on this very topic at Think Visibility (incidentally - you can see... Read more

  • The Beginners Guide to using the Command Line for SEO

    The command line can look very intimidating if you’ve never used it before. By the very nature of the command line the interface is basics but when you know how to use it, it can be very powerful. Even learning the basics of the command line can quickly make the terminal into one of your greatest... Read more

  • At Some Point I Stopped Doing SEO and Started Management Consulting

    I originally got into SEO because the idea of creating massive amounts of traffic for a website out of thin air was the most exciting thing I could imagine. It felt like being a superhero. That idea has since matured but the desire to affect huge change on web business has never died. A management... Read more

  • How to learn SEO

    If you’d like to learn SEO the Distilled way, enrol in our online SEO University - DistilledU. Learn at your own pace with interactive modules written by our team of SEO consultants. When you talk to SEOs about how they got into the industry, the stories are always pretty varied. There is no... Read more

  • Google ccTLDs and associated Languages & codes Reference Sheet

    Current as of Dec 13th 2013 My theory is simple. If you’re going to do International SEO on a global scale, do it properly and get the right information. My theory also states that the company who is most likely to have all of this information up to date is Google. I wasn’t able to find... Read more