Category: seo
  • Why You Should Map Out Your Site’s Information Architecture

    Over the past year, I’ve realized the value of investing a significant amount of time at the beginning of a project to thoroughly understand a client’s site and business. An example of this type of investment is that I’ve started systematically mapping out the information... Read more

  • Mobile sites and search DistilledLive video discussion

    In the last DistilledLive video, we talked through the current hot topic of late, content marketing, with the people who know it best; the Outreach team in Seattle. You can also, check out Adria Saracino’s Hangout on the very same subject if you want to hear more. This week however... Read more

  • Balancing Short-term Authority Gains with a Long-term Content Vision

    On-site/technical SEO still matters. For brands that already enjoy a healthy amount of inbound links, there is usually a good deal of unrealized value in: Solving crawl problems Optimizing site architecture and internal links Managing redirects/canonical tags to consolidate/reclaim existing link... Read more

  • Guide to Site Navigation for SEO

    When SEOs talk about navigation, we tend to stick to the technical side of things: “Make sure that you have internal links to every page on your site.” “Don’t put too many navigation options on a page because you’ll have too many internal links.” “Load your drop down link content before JavaScript... Read more

  • DistilledLive London | A few thoughts on hreflang

    The Seattle office took the reins in the last DistilledLive video as Mike Pantoliano and Geoff Kenyon talked you through where to focus your e-commerce efforts in the coming months, as well as sending kudos to those brands already doing it well. For the latest edition, we thought we’d take... Read more

  • 5 Things a Homemade Rap Video Taught Me About Outreach

    It was the one thing standing between me and the ‘Submit!’ button on my Distilled job application: “ Anything else we should know about you? (this is your opportunity to impress us)” Well, damn it. I had reached the online equivalent of the, “ So tell me more about... Read more

  • Building Relationships

    This isn’t a tactic heavy post. Instead, I want to focus on something more foundational. Effectiveness. Being an effective SEO consultant is about more than knowing SEO and doing the work, it’s about getting things done. Paddy wrote about this in length on his blog. From what I’ve found a lot... Read more

  • How to Check if your Hard Earned Links are Still Live

    Today I’ll show you 4 ways you can bulk check if a set of backlinks are still linking to your website; in addition to that, you’ll learn if they use the rel=“nofollow” tag and how to be updated automatically should either of those things ever change. Checking if backlinks are live is... Read more

  • DistilledLive Seattle | e-Commerce in 2013

    With record numbers in online shopping at the end of 2012 and e-commerce experiences only set to improve in 2013, it seemed rather fitting to centre the next #DistilledLive video around such a hot topic. In this third edition, Distilled’s Seattle consultants, Mike Pantoliano and Geoff Kenyon... Read more

  • Change Tracking: Monitor Competitors’ Websites for SEO

    It is relatively standard practice nowadays to do keyword rank checking with tools such as SEOmoz, Authority Labs or Conductor. It just makes sense to us as SEOs to keep an eye on them, whether you are of the school that you should be reporting them to your clients/boss or not. However, we know... Read more

  • DistilledLive | Where is Link Building going in 2013?

    Whether it’s these little updates, our regular local MeetUps or our industry leading SearchLove conferences, #DistilledLive covers all our live and interactive content. Before Christmas, Will Critchlow talked you through some of the latest industry news to help keep you abreast of what’s been... Read more

  • Positive Outing: Max Minzer

    For those in the Seattle marketing community, the odds are pretty good that you have met Max Minzer ( follow on Twitter ) at a local meetup in the past year. He’s almost guaranteed to be the first person to introduce himself to everyone in the room as he is always engaged and interacting with... Read more