Category: seo
  • How to Use Screaming Frog: A Beginner’s Guide

    If you are new to search engine optimization (SEO) or coming across your first time using Screaming Frog, this post is for you! A common issue I noticed while interning at Distilled was the significant amount of trouble interns had setting up and navigating the tools we use for SEO. While trying to... Read more

  • Google Scholar: Indexation & Ranking

    In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices. Previously, my knowledge of Google Scholar was limited to my university experience and so when I was handed the task of improving indexation and ranking... Read more

  • PPC & SEO Synergy: Landing Page Testing, PPC & SEO Efficiencies

    This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending. The whole series is now live, after finishing part one, check out parts... Read more

  • PPC & SEO Synergy: How to Find Efficiencies Between the Two Channels

    This post aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending. This post is the first of a series of 3 articles: the last one will include a downloadable checklist. The whole... Read more

  • Reading Between the Lines - Three Deeper Takeaways from John Mueller at BrightonSEO

    Last Friday I had the pleasure of watching John Mueller of Google being interviewed on the BrightonSEO main stage by (Distilled alumna!) Hannah Smith. I found it hugely interesting how different it was from the previous similarly formatted sessions with John I’ve seen - by Aleyda at BrightonSEO... Read more

  • Open-Source Website Crawler for SEO

    Distilled is all about effective and accountable search marketing. Part of being effective is being able to gather the data we need to diagnose an issue. For a while, we’ve been using a custom crawler at Distilled to solve technical problems with our clients. Today, we’re making that crawler... Read more

  • How to Check Your Site Speed: 5 Things You Need to Know About the Google User Experience Report

    You’ve done your keyword research, your site architecture is clear and easy to navigate, and you’re giving users really obvious signals about how and why they should convert. But for some reason, conversion rates are the lowest they’ve ever been, and your rankings in Google are getting worse and... Read more

  • 10 Quick Wins We Can Make Using ODN as a Meta CMS

    The Distilled Optimization Delivery Network (ODN) is most famous for SEO A/B testing and more recently full-funnel testing. But fewer people are familiar with one of the other main features; the ability to act as a meta-CMS and change pretty much anything you want in the HTML of your site, without... Read more

  • 7 Tips for Structured Data on E-commerce Sites

    BEFORE READING: If you’re unfamiliar with JSON-LD, check out this article to learn more about the structured data format and why we prefer it. Overall, JSON-LD is much more flexible and scalable in comparison to microdata. Rather than having to add and edit microdata spread throughout the HTML of a... Read more

  • The Easiest Tool for Testing Page Speed - PageSpeed Insights API

    In November 2018, Google released an updated PageSpeed Insights API, which provides performance reports from both lab and field data on a page. Using the PageSpeed Insights API, we can test multiple URLs at once to get a better idea of our site’s overall performance and identify areas of our site... Read more

  • A Beginner’s Guide to Google Tag Manager

    Google Tag Manager has come a long way since its release in 2012. Throughout the years, the interface terminology has changed, and additional features have been added that make it much easier to use. Tim Allen ’s previous post on “ Getting to Grips with Google Tag Manager ” gives a great... Read more

  • SEO Practices: Search Engines Around the World

    There is plenty of information and data out there about Google and its dominance as a search engine. But what about if your business is in China? What if you want to optimise for Russia or even that 21% of the USA that doesn’t use Google? SEO practices and search engine dominance will... Read more