Category: seo
  • When VLOOKUP Isn’t Enough: 3 Indications Microsoft Access Might Be Useful

    A few years ago, Ben wrote a great post about how wonderful Access is for SEO and why you should use it. I want to build on his post to explain how you might go about using Access, if he convinced you, and provide a few easy indications of when Access might be a useful tool, even if you haven’t... Read more

  • How to Perform a Content Audit

    One of my favorite things about going to conferences is all of the exciting ideas you come away with. At MozCon 2013, which just ended yesterday, the focus was on creating quality content strategies. But unless you’re building a brand new company right now, the site you’re working on probably... Read more

  • How to Pitch Journalists: Pro Tips from a BuzzFeed Contributor

    Does your blogger outreach campaign consist of sending formal press releases to multiple journalists at once? Or, are you ignoring smaller blogs and Tumblrs and opting to pitch highly authoritative sites instead? Well, guess what? You’re going about it the wrong way. Well, according to the... Read more

  • 10 Things NOT To Do With Your Mobile Visitors

    Hello, and welcome back to another episode of mobile best practice tips with Bridget! ...After my last couple post s ( here and here ), which were quite technical-heavy, I thought we’d mix things up a bit with a list of my top 10 pet peeves when it comes to the way various sites treat mobile... Read more

  • Thought Google Analytics was all about SEO? Think again.

    Within his recent LinkLove presentation, Will Critchlow talked about this idea of becoming a ‘full stack marketer’ and it’s an idea that resonates here at Distilled and the kind of direction we are working towards as a company. When it comes to being a smarter online marketer, it’s important to... Read more

  • Building links and leads: How co-marketing can work for you

    I got to know Liz when we ran a joint webinar with Hubspot a few months ago. Unlike some other efforts we’d made to do joint marketing with different companies, this one went super well. With this in mind, we thought we’d ask her to share some secrets to successful co-marketing with you... Read more

  • The Future of Search

    Welcome to the World of Tomorrow! Sorry...had to be done. I’m here at eConsultancy’s Future of Digital Marketing conference where our very own Mr Will Critchlow is presenting his thoughts on the Future of Search. As the chances of all of our readers actually being in this conference... Read more

  • Choosing the Right Mobile Site Platform

    A few months ago, I wrote a post on SEOmoz about responsive web design, and how good it can be for SEO. A fellow Distiller, Bridget Randolph, followed up with a post about how to optimize a separate mobile site. Both got a lot of attention: we’re getting to the point now where having a... Read more

  • Why Webmasters Make Great Consultants

    When I started at Distilled almost two years ago I had exactly zero real-world business consulting experience. What I did have, though was a portfolio of personal web development projects of which I was the sole proprietor, creator and webmaster. While some of these ventures were more successful... Read more

  • How To Start Using The Lean Startup SEO Style

    Do you remember the very first day in your office? The first moment of walking into the office as the newbie? That’s exactly what I recall doing not too long ago here at Distilled. As well as being greeted by all the smiley happy faces, there was my desk space complete with laptop, monitor... Read more

  • WordPress Category Pages

    I’m not a huge fan of most WordPress category pages. They tend to be duplicate content or thin/template content. On top of that, a lot of people use them really badly (such as bloggers who make up new categories every time they write a post). The result of this is typically a lot of really thin... Read more

  • The Link Builder’s Guide to Polling

    Introduction Polls can get links. They can get a lot of links, from great places… from niche blogs to national media. A poll should be looked at as a tool, and if it doesn’t get links, it’s not because of the tool; it’s because of how it’s used. Just like how some infographics get links and some... Read more