Category: seo
  • Optimizing Your Local Presence for Mobile Search (and vice versa!)

    When you optimize your website for localized search terms, it’s described as Local SEO. While Local SEO can seem like a somewhat niche topic, it impacts a surprisingly high number of searches. Google data tells us that around 1 out of every 5 searches has local intent. So businesses with a local... Read more

  • Managing your clients; This is how we roll, DistilledLive video

    It’s not always about SEO keywords and outreach tactics at Distilled so, with that in mind, this week’s DistilledLive video gives you guys the low-down on how we do ‘sales’ a little differently here. Tune into the video below where Stephanie Coles and Amanda Marquez, from our Seattle... Read more

  • That movie where those two guys drink wine - How Google is understanding your searches, DistilledLive video discussion

    How does Google understand your searches? Well, in the latest DistilledLive video Will Critchlow and Tom Anthony share their thoughts on some of the new ways that Google is ‘understanding’ the web. On a similar subject to Will’s recent talk on the Future of Search, the guys talk through how Google... Read more

  • When VLOOKUP Isn’t Enough: 3 Indications Microsoft Access Might Be Useful

    A few years ago, Ben wrote a great post about how wonderful Access is for SEO and why you should use it. I want to build on his post to explain how you might go about using Access, if he convinced you, and provide a few easy indications of when Access might be a useful tool, even if you haven’t... Read more

  • How to Perform a Content Audit

    One of my favorite things about going to conferences is all of the exciting ideas you come away with. At MozCon 2013, which just ended yesterday, the focus was on creating quality content strategies. But unless you’re building a brand new company right now, the site you’re working on probably... Read more

  • How to Pitch Journalists: Pro Tips from a BuzzFeed Contributor

    Does your blogger outreach campaign consist of sending formal press releases to multiple journalists at once? Or, are you ignoring smaller blogs and Tumblrs and opting to pitch highly authoritative sites instead? Well, guess what? You’re going about it the wrong way. Well, according to the... Read more

  • 10 Things NOT To Do With Your Mobile Visitors

    Hello, and welcome back to another episode of mobile best practice tips with Bridget! ...After my last couple post s ( here and here ), which were quite technical-heavy, I thought we’d mix things up a bit with a list of my top 10 pet peeves when it comes to the way various sites treat mobile... Read more

  • Thought Google Analytics was all about SEO? Think again.

    Within his recent LinkLove presentation, Will Critchlow talked about this idea of becoming a ‘full stack marketer’ and it’s an idea that resonates here at Distilled and the kind of direction we are working towards as a company. When it comes to being a smarter online marketer, it’s important to... Read more

  • Building links and leads: How co-marketing can work for you

    I got to know Liz when we ran a joint webinar with Hubspot a few months ago. Unlike some other efforts we’d made to do joint marketing with different companies, this one went super well. With this in mind, we thought we’d ask her to share some secrets to successful co-marketing with you... Read more

  • The Future of Search

    Welcome to the World of Tomorrow! Sorry...had to be done. I’m here at eConsultancy’s Future of Digital Marketing conference where our very own Mr Will Critchlow is presenting his thoughts on the Future of Search. As the chances of all of our readers actually being in this conference... Read more

  • Choosing the Right Mobile Site Platform

    A few months ago, I wrote a post on SEOmoz about responsive web design, and how good it can be for SEO. A fellow Distiller, Bridget Randolph, followed up with a post about how to optimize a separate mobile site. Both got a lot of attention: we’re getting to the point now where having a... Read more

  • Why Webmasters Make Great Consultants

    When I started at Distilled almost two years ago I had exactly zero real-world business consulting experience. What I did have, though was a portfolio of personal web development projects of which I was the sole proprietor, creator and webmaster. While some of these ventures were more successful... Read more