Category: seo
  • Introducing crawlbin - A Service for Testing SEO Directives and HTTP Responses

    Towards the end of last year, I joined Tom Anthony in the R&D division at Distilled (you can read more about that here ). We have been quietly working on a number of internal tools to support our consultants and help our clients. Today I’m announcing our first external tool which is the output of a... Read more

  • Quick Tips to Format Data to Make your Data Sets Flexible

    If you want to analyze or manipulate data, you have to save it in a format that you can easily retrieve. So I want to go over a few best practices for saving data so that it can effectively be used in the future. Don’t include multiple pieces of data in the same cell. There are many reasons you... Read more

  • Mobile SEO in 2015 - Is Your Site Up To Date?

    A year and a half ago, I worked with Bridget Randolph to put together a guide to building a mobile site. It takes you through the process of creating a mobile-friendly site, from design to development to analytics. Needless to say, we did a lot of research into mobile site creation. We spent so... Read more

  • How we Generated $200k in Leads in Four Months

    This post is intended for the intermediate to advanced online marketer interested in small business growth and looking for tips on keyword research and on-page optimization. I’ll be covering a real life example from my small business to show how we executed this keyword research test and the... Read more

  • How to Drive More Sales with Google Shopping Campaigns

    Want to drive more sales with Google Shopping Campaigns? Course you do. Elena Terenteva from SEMrush fills us in on getting those cash registers ringing. Read on for a short and snappy guide to this ecommerce feature. Read more

  • Local Search in 2016: Wearables, Beacons, and Machine Learning

    Right now, we're nearing a point whereby the convergence of several related technologies, combined with their improving accessibility (infrastructure and cost) means some big disruptions in local search are afoot: specific search results far more specific to their current context than ever before. Head of R&D Tom Anthony unleashes his inner raconteur and recounts a story to illustrate these technologies and how they will go on to develop come 2016. Read more

  • The Doctor Will See You Now: In conversation with Content Strategist, James Gunter

    Doctor Who fanatic, bourbon swiller and content strategy buff. These are just a few of the things we know about content strategist James Gunter. Catching up with Gunter in his Salt Lake City dwelling, TARDIS themed mug in hand, we caught up with the strategist for a bit of a tête-à-tête on Google... Read more

  • Optimize Your SERP Snippet Click-Through Rate

    Us SEOs put a lot of effort into increasing rankings. We spend thousands of marketing dollars creating link bait, weeks reorganizing the internal linking structure to best support important pages, and hours complaining that Target’s terrible category page or eHow’s poorly written post is still... Read more

  • 7 Places to Look for Keywords (That aren’t Google AdWords Keyword Tool)

    For a long time now, Google has offered one of the most used free tools for keyword research with information on popularity, competition and suggestion variations. Originally tied to Adwords, the Keyword research tool worked to try and help people better understand Adwords. More recently however... Read more

  • 5 Techniques for Promoting your Client without Content

    At Distilled, we do a lot of client work which involves creating and promoting content. The promotion can include outreach, PR, paid social campaigns or even events. Our most recent piece did pretty well on the promotion front and when you have something great to promote, it makes your life a lot... Read more

  • Your Approach to Organic Search is Obsolete: How to Evolve in 2014

    I started working on organic search visibility in 2006. Back then, you didn’t have to get up too early in the morning to rank (at least not for the long tail). Tactics like directory submissions and article syndication still worked, and on-page optimization was relatively straightforward. To some... Read more

  • The Year in Search - A Round Up of 2013

    As 2013 draws to a close come with me, dear reader, as we review this year in search. We saw yet more animal-shaped Google updates, spent a horrifying amount of time watching Harlem Shake videos and there was some noise about GIFs being pronounced JIF. Continuing on its mission to make the world... Read more