Category: seo
  • How to Use SEMrush for Competitive Keyword Research

    It is not possible to understate the importance of keyword research. If you’re not writing about yourself and your products in the same way that your customers are talking about their problems, you won’t be found in the search results. A lot of great posts have been written about keyword research;... Read more

  • Machine-Powered ‘Taste’ - The Future of Algorithms is Curation

    It’s fascinating that we still don’t really have a solution to the ‘discovery problem’ – that is, how people find new things online, things they weren’t explicitly searching for. This is despite 15+ years of Amazon’s “people who bought this also bought…”. In large part, it comes down to the balance... Read more

  • Your Hunch is Probably Wrong - The Importance of Testing

    Since starting as an analyst at Distilled, I’ve been keen to understand the reasons why we make the decisions we do in digital marketing. There’s a wide variety of ways to approach a problem, and although many of them have value, there has to be a best way to make sure that the decision you make is the right one. I wanted to take my evidence-first way of thinking and apply it to this field. Read more

  • Competitor Research Using Search Operators | A Launch Point For Beginners

    When identifying keywords for your website or a client’s website, have you considered how competitors seek to earn organic traffic? Researching your competitors can provide crucial insights into new opportunities for your business. You’ll be able to spot gaps in the market and possibly... Read more

  • The Consultant’s Checklist for Launching Content

    You’ve launched a brilliant new piece of content everyone is excited about. But a few minutes after it’s sent out into the big wide world, you realise you’ve forgotten to do something. Panic sets in, the phone starts ringing… I’m guessing many of us have experienced this scenario. In a way, it’s... Read more

  • Relevant, Resonant, Different: A Framework for Pitching Creative Ideas

    Over the years we’ve learned a lot about what makes for a successful piece of content. It’s fair to say that most of those lessons were learned the hard way.

    Here's Hannah Smith with some key insights into giving pitches for creative work. Read more

  • Introducing crawlbin - A Service for Testing SEO Directives and HTTP Responses

    Towards the end of last year, I joined Tom Anthony in the R&D division at Distilled (you can read more about that here ). We have been quietly working on a number of internal tools to support our consultants and help our clients. Today I’m announcing our first external tool which is the output of a... Read more

  • Quick Tips to Format Data to Make your Data Sets Flexible

    If you want to analyze or manipulate data, you have to save it in a format that you can easily retrieve. So I want to go over a few best practices for saving data so that it can effectively be used in the future. Don’t include multiple pieces of data in the same cell. There are many reasons you... Read more

  • Mobile SEO in 2015 - Is Your Site Up To Date?

    A year and a half ago, I worked with Bridget Randolph to put together a guide to building a mobile site. It takes you through the process of creating a mobile-friendly site, from design to development to analytics. Needless to say, we did a lot of research into mobile site creation. We spent so... Read more

  • How we Generated $200k in Leads in Four Months

    This post is intended for the intermediate to advanced online marketer interested in small business growth and looking for tips on keyword research and on-page optimization. I’ll be covering a real life example from my small business to show how we executed this keyword research test and the... Read more

  • How to Drive More Sales with Google Shopping Campaigns

    Want to drive more sales with Google Shopping Campaigns? Course you do. Elena Terenteva from SEMrush fills us in on getting those cash registers ringing. Read on for a short and snappy guide to this ecommerce feature. Read more

  • Local Search in 2016: Wearables, Beacons, and Machine Learning

    Right now, we're nearing a point whereby the convergence of several related technologies, combined with their improving accessibility (infrastructure and cost) means some big disruptions in local search are afoot: specific search results far more specific to their current context than ever before. Head of R&D Tom Anthony unleashes his inner raconteur and recounts a story to illustrate these technologies and how they will go on to develop come 2016. Read more