Category: seo
  • Optimize Your SERP Snippet Click-Through Rate

    Us SEOs put a lot of effort into increasing rankings. We spend thousands of marketing dollars creating link bait, weeks reorganizing the internal linking structure to best support important pages, and hours complaining that Target’s terrible category page or eHow’s poorly written post is still... Read more

  • 7 Places to Look for Keywords (That aren’t Google AdWords Keyword Tool)

    For a long time now, Google has offered one of the most used free tools for keyword research with information on popularity, competition and suggestion variations. Originally tied to Adwords, the Keyword research tool worked to try and help people better understand Adwords. More recently however... Read more

  • 5 Techniques for Promoting your Client without Content

    At Distilled, we do a lot of client work which involves creating and promoting content. The promotion can include outreach, PR, paid social campaigns or even events. Our most recent piece did pretty well on the promotion front and when you have something great to promote, it makes your life a lot... Read more

  • Your Approach to Organic Search is Obsolete: How to Evolve in 2014

    I started working on organic search visibility in 2006. Back then, you didn’t have to get up too early in the morning to rank (at least not for the long tail). Tactics like directory submissions and article syndication still worked, and on-page optimization was relatively straightforward. To some... Read more

  • The Year in Search - A Round Up of 2013

    As 2013 draws to a close come with me, dear reader, as we review this year in search. We saw yet more animal-shaped Google updates, spent a horrifying amount of time watching Harlem Shake videos and there was some noise about GIFs being pronounced JIF. Continuing on its mission to make the world... Read more

  • Google Analytics API made easy - Google docs Magic Tutorial

    Update (May 30th 2014) The new Google spreadsheets have replaced the script gallery with add-ons, so you won't be able to install the Magic script from Gdocs. You'll need to copy paste the original script which can be found here into your script editor. Even if you're not familiar with the Google... Read more

  • Bringing some Irish Wonder to your SEO security audits, the latest DistilledLive video

    We’ve welcomed another special guest into the Distilled studios this week as Will Critchlow is joined by Julia Logan (you might know her better as Irish Wonder ) to talk you through what she knows best - site security particularly as it relates to SEO. Tune into the video below as Julia... Read more

  • Take Me Down To Paradise City, SearchLove San Diego 2013 Day One

    Beautiful blue skies. Palm trees swaying in the light afternoon breeze. You’d be forgiven for thinking this was some sort of holiday. But last week saw over 20 industry experts descend upon sunny San Diego to speak at Distilled’s first West Coast event at Paradise Point. If you made it... Read more

  • Choose Your International Strategy Tool

    International Search is a very confusing thing for webmasters, SEOs, and business owners across the globe. I’ve worked with companies large and small on their international strategies and over time developed a set of questions that help identify the right strategy for any particular company.... Read more

  • DistilledLive Catch Up: Responsive Web Design

    Last Monday, our Seattle office held a meet up about responsive design. We were lucky enough to get Matt Fordham, technical director at Wintr, to explain the fundamentals behind responsive design itself, and I made my argument for why responsive is so great for SEO. If you aren’t lucky enough... Read more

  • How to find ALL THE LINKS to that cool thing you made

    There are several reasons you’d want to find all of the URLs that point to one page or another. Consultants often like to report on referring domains to a target page or tool they’ve created and webmasters themselves always love getting that warm, fuzzy feeling that only a high... Read more

  • Because community building isn’t fluffy: enhancing UX, DistilledLive video

    Well, look who we found hanging out at the Mack Web Solutions offices! Whilst our former Seattle consultant Geoff has been off “working remotely”, we thought it made sense for both Geoff and Mack to talk about what they both know best: Community and SEO. Community building isn’t fluffy. Community... Read more