Category: seo
  • Marginal losses: the hidden reason your SEO performance is lagging

    Without a structured testing program, our experience shows that it’s very likely that most SEO efforts are at best taking two steps forward and one step back by routinely deploying changes that make things worse. This is true even when the thinking behind a change is solid, is based on correct... Read more

  • What We Learned in August 2018: The Digital Marketing Month in a Minute

    Several fascinating findings were revealed in Ofcom’s annual review of the UK communications sector. Key takeaways include: On average, people in the UK spend the equivalent of a day online per week Facebook’s reach among 18-24 year-olds is in decline (by 4% YoY) The smartphone video advertising... Read more

  • Featured Snippets: Tips and tricks on reaching the top

    Most companies with a presence on Google will have an interest in appearing at the top of search results. Naturally then as SEOs, we are often asked how featured snippets can be acquired. If you’re currently working on winning some featured snippets, this blog post will give you some tips and... Read more

  • A Simple Approach to Optimizing Website Internal Linking Structure

    Having a great internal linking strategy is essential for a website’s success, both for user experience and for SEO. The ranking and indexing of a site depend on a number of factors, the layout of site’s structure via main navigation and on-page internal linking being some of the most important... Read more

  • Search basics: the difference between URL structure and Information Architecture

    I’ve recently noticed some confusion around the industry on the differences between URL structures and Information Architecture (IA). I thought it was worth clarifying a few points and giving you all some language that is useful when talking about the differences. Pre-requisites - if you aren’t... Read more

  • How to Use REGEX Formulas in Google Sheets

    Handling big sets of data to analyse is quite normal if you work in SEO. On a regular basis, either in Google Sheets or Excel, I use formulas such as vlookup, index, iferror, and the list goes on, to sort quickly through endless data. Not only are they fundamental for my survival as an SEO analyst... Read more

  • Building visual reporting in Google Sheets

    If you didn’t already know, Google Sheets has a fantastic Google Analytics add-on that can be used to create custom reports in Google Sheets. For more information on the reporting capabilities of this tool, read this blog post from 2016, which will also teach you how to download the add-on and set... Read more

  • What is SEO split testing?

    Last week I tweeted an explanation of how we know that an increase or decrease in SEO performance was caused by a change that we made or by an external factor like seasonality, competitors, Google updates etc. People found it helpful and it generated a lot of questions so I thought it would be... Read more

  • How we did an emergency HTTPS migration using the ODN to avoid Chrome security warnings [case study]

    Getting changes made in enterprise environments is hard, even when there are clear financial impacts of not making the changes. Anyone who hasn’t migrated to HTTPS by this point, is aware of the need; it hasn’t happened yet because of insurmountable blockers like mixed-content warnings in... Read more

  • Getting an HTTPS migration done in an enterprise environment

    There have been some excellent articles written about the steps necessary for a successful HTTP to HTTPS migration. Although we know that a move is becoming more and more pressing, knowing what to do is only a small part of the story when you’re working in an enterprise environment. Somehow, we... Read more

  • What do dolphins eat? Lessons from how kids search

    I recently came across a couple of fascinating papers ( here and here ) all about how kids search. I found it fascinating in its own right, and also found it thought-provoking in the new ways of searching it showed that had simply never occurred to me. Here are some of the most interesting things I... Read more

  • Playing detective: how to identify bad backlinks

    I completed a backlink audit recently, and this is the post I wish I’d had when starting the tedious task of identifying the nasty links. Not all dodgy links are obvious, heck some are even near-impossible to find, especially when you have a spreadsheet containing thousands of them. This is not a... Read more