Category: seo
  • Google to Announce that Links are no Longer a Major Ranking Factor

    Let’s be absolutely clear, when Google does announce that links are no longer a major ranking factor, they’ll be presenting a carefully-tailored PR play, and it won’t actually be true in the way it’ll be interpreted. However, they will say it, or something like it, and people will lose their collective minds. Read more

  • A Beginner’s Guide to word2vec AKA What’s the Opposite of Canada?

    The idea for writing this post came from a single line in the appendix to a presentation: “what’s the opposite of Canada?”. While this could be the set up for some pretty poor jokes, it’s actually the entrance to a rabbit warren of fascinating geeky distractions. It turns out that while we can typically group similar or related words together - identifying that there is some connection between “Canada” and “snow” for example - we generally have a much weaker intuition for opposites. Read more

  • Your WordPress Yoast SEO Cheat Sheet

    WordPress is an open source CMS that allows for the creation and management of simple websites that tend to work well across all browsers and devices. WordPress actually started out as a blogging platform (similar to Tumblr or Medium), and evolved into a complete CMS in 2003. It’s worthy of note... Read more

  • Google’s Recent Core Algorithm Change Could be Called the “Lead-Gen” Update

    If you operate a third-party lead generation site, or if your business models rely on third-party lead generation, you could be about to suffer significant traffic declines and a resultant reduction in leads. To survive (and possibly thrive) on Google in the future, these kinds of sites need to adapt, while those that don't will suffer. This post explores the rationale behind Google's point-of-view and how you can make positive changes to your third-party lead generation site. Read more

  • How to Audit a Site for Structured Data Opportunities

    ‘Structured data’ has become a major buzzword in the SEO world, and with it has come a host of other jargon, from ‘rich snippets’ and ‘JSON-LD implementation’ to ‘microformats’ and ‘Schema.org’. But what do these things actually mean? And what (if anything) should we be doing about it? This post... Read more

  • The Snack Pack: More Than Just a Delicious Lunch Time Treat

    It has been a while since Google have turned the dial and shaken things up so drastically in the Local SEO game. The most notable change to local search results since the 2014 Pigeon algorithm update, which aimed to improve local SERPs for users, occurred on the 6th August when Google changed the... Read more

  • 4 Things You can do with Screaming Frog that You Couldn’t do a Year Ago

    In case you haven’t used it before, Screaming Frog is a web crawler which you can use to crawl a website the way a search engine does. While it does this it spits out pretty much every piece of SEO related data you could think of from each page. One of the great things about Screaming Frog is that... Read more

  • Prerender and You: a Case Study in AJAX Crawlability

    This year I had the opportunity to work on an interesting technical SEO project for a client: they had a great web-app that prioritized performance and usability, built entirely with AJAX. The app was dynamically generated and rendered fully on the client-side, resulting in a lightweight, seamless... Read more

  • Getting Started with .htaccess: a Guide for SEOs

    As an SEO, you'll almost definitely have strayed upon an Apache configuration or .htaccess file at some point. This blog post won't turn you into an expert, but it should leave you a little more confident when talking with your clients or developers, or looking over their Apache configurations. You'll be more able to understand what you should be looking at, what the different redirects actually look like, and a sense of how difficult or easy they are to implement. Read more

  • Web Scraping with Ruby and Nokogiri for Beginners

    I know what’s going through your head: “Noko what? Web scraping?” Learning how to write a web scraping program will significantly up your game as a resourceful and data driven online marketer. If you’re a web developer of any skill level you’ll also enjoy this guide as it will expand your horizons with a bunch of fun new project possibilities. Read more

  • Statistical Forecasting for SEO & Analytics (and a Free Tool!)

    Statistical forecasting is a powerful tool that’s been used at Distilled for a while, both by consultants when analysing client data and by our in-house monitoring tool that alerts us to problems with client sites. In this post, I’m publicly launching a free forecasting tool that I spoke about last week at BrightonSEO, and explaining how to make best use of it. Read more

  • 5 Common Schema Problems and What You Can Do about Them

    Structured data looks is starting to look like the future of the web. It's been around for awhile now and is slowly becoming more common. Search engines like Google and Bing are driving the adoption and are providing the primary benefits for us, as marketers, to implement. This post is going to go over five common problems you might come across when you start to dig into and actually apply schema. Read more