Category: seo
  • The No BS Guide to Start Doing SEO at Your Business

    I’ve been fortunate enough to run SEO projects from small startups all the way to Fortune 500 companies and I can tell you from experience it is never easy to begin doing SEO as a business. The reality is that there is so much information out there that for anyone trying to take the first... Read more

  • Why SEOs Should Work with Sales to Obtain/Retain Clients

    When I first started at Distilled in June 2011, I was intrigued to learn from the Sales team on what worked, what was effective, and how to apply it to my consulting in order to boost client relationships, maintain momentum on projects, and always be forward thinking. Currently, Distilled... Read more

  • Your Best Link Building Tool in 2013: Community Manager

    TL;DR: If you want to build your business online for the long term and really win, hire a community manager. A person who is in charge of knowing, understanding, and keeping up with your community. They will be the main link builder in your company, only they’ll do it the right way, the... Read more

  • Building a T-Shaped Web Marketing Skill Set

    As an outcome-focused industry, we’ve been in a constant state of adaptation to the search ecosystem. “Whatever it takes to build rankings and traffic” has been a moving target, pushed forward by Google’s rapid innovation. Most SEOs have embraced the notion of delivering... Read more

  • Don’t build links, build bubbles…

    If done correctly, you can put your business at the top of Google without building a single link. Using Google plus, you can create filter bubbles to ensure that your content not only gets to your customers but it’s more likely to appear at the top of the search results when they need it most.... Read more

  • The Scouting Report for Link Building Rookies

    When I first started with Distilled a year ago I was a bright eyed and bushy tailed link builder. I thought I could score a win on ANY site I wanted. Mashable? Sure. New York Times? Why not. I’ll be on Buzzfeed like every day . I was hustlin’, prospecting day and... Read more

  • Christmas Presents for Your Clients - Fruitcake & Quick Wins

    It frequently seems like every new client wants a list of quick wins at the start of the project but they have already done most of the quick wins. They have content, they have page titles that don’t make me shudder, key pages are well linked to internally, their URLs are clean, and they’ve... Read more

  • A WordPress Theme Change SEO Checklist

    The internet is teaming with gorgeous webpages. These days it’s relatively easy to set up a website as many providers automate the entire process with bundled domain registration, hosting and one-click content management system (CMS) installation. Along with the crumbling technical barriers... Read more

  • Proxy server essential information for SEO’s

    The internet is notorious for tracking users, from behaviour to the finer details of who we are. Sometimes, we just don’t want to disclose our identity and protect our privacy. While proxy servers are no secret to most of the technically inclined, there are still many users who lack the... Read more

  • SEO for University Websites

    Search engine optimization isn’t a priority for most nonprofit universities, but it will be soon. Demand for education is rising while public funding is decreasing, and online courses are significantly cheaper than courses taught on campus. As students start to study online, they’re going to start... Read more

  • Buying Awareness to Build Links

    It’s a common dilemma. You work hard to publish a great piece of content, but no one notices it. How can you build an audience when you don’t have one? One solution is to buy the initial traction, which I explored in a recent presentation at a meetup in Seattle. I apologize for the poor... Read more

  • SearchLove London 2012 | Day Two at The Congress Centre

    Following on from Shelley’s previous post, we hear from day two of SearchLove as it happens in this retrospective live round up post of all the session speakers and topics of the day. So, it’s day two here at The Congress Centre and there’s a few weary heads from last night’s after party [and... Read more