Category: seo
  • Why Content Marketing Pwns Zombies, Bacon & Cats

    As online marketers we know what the internet loves to link to and share. In no particular order it probably looks something like this - zombies, bacon, cats, consipiracy theory, controversy, drama... and erm sex. I spoke recently on this very topic at Think Visibility (incidentally - you can see... Read more

  • The Beginners Guide to using the Command Line for SEO

    The command line can look very intimidating if you’ve never used it before. By the very nature of the command line the interface is basics but when you know how to use it, it can be very powerful. Even learning the basics of the command line can quickly make the terminal into one of your greatest... Read more

  • At Some Point I Stopped Doing SEO and Started Management Consulting

    I originally got into SEO because the idea of creating massive amounts of traffic for a website out of thin air was the most exciting thing I could imagine. It felt like being a superhero. That idea has since matured but the desire to affect huge change on web business has never died. A management... Read more

  • How to learn SEO

    If you’d like to learn SEO the Distilled way, enrol in our online SEO University - DistilledU. Learn at your own pace with interactive modules written by our team of SEO consultants. When you talk to SEOs about how they got into the industry, the stories are always pretty varied. There is no... Read more

  • Google ccTLDs and associated Languages & codes Reference Sheet

    Current as of Dec 13th 2013 My theory is simple. If you’re going to do International SEO on a global scale, do it properly and get the right information. My theory also states that the company who is most likely to have all of this information up to date is Google. I wasn’t able to find... Read more

  • Getting Buy In For Link Building

    If you’re working in-house, it can be difficult to convince managers that you should be spending your time doing link building. There are many possible reasons for this, a number of which are misconceptions. Some of the more common reasons that I have heard are: “I don’t want you spending your time... Read more

  • Hiring Help: Characteristics of a Winning Link Builder

    Not everyone can be a great link builder. Sure, you can teach people the steps to take, but you can’t teach them how to have swagger. There are innate characteristics that are extremely difficult to teach – I mean, how can you teach creativity? It’s survival of the fittest in the link building... Read more

  • Minimum Viable SEO for Start Ups

    Should all start ups be doing SEO? It depends on the start up; but I think there’s really good reasons why all start ups should probably invest a little time and resource into SEO from the beginning... but just how much... or how little? Within this post I’m going outline what I think... Read more

  • 5 Easy Steps to Identify and Prevent Negative SEO

    There’s been a lot of talk recently about negative SEO—we’ve actually been throwing around the idea of writing a post like this since a first draft appeared on April 8th, 2011! The post actually started in the same way back then, but it was more about reputation management. But my... Read more

  • How To Learn Entrepreneurial Marketing

    So Distilled just got into the online education space (see: Announcing the DistilledU Public Beta ). I’m pretty passionate about online education and learning. DistilledU is a great step towards educational content, but learning is more than reading. Learning is best done by doing. We preach... Read more

  • Announcing the DistilledU public beta

    Almost a year ago, I made a pitch to the exec team at Distilled. The tweet-length version is: We hire smart people and help them get to the top. We need world-leading training. The way to invest in training is to make it a product I strongly believe in learning over training. Personal development... Read more

  • Recover From Google’s Penguin Algorithm

    I have been receiving a lot of questions recently—from clients and in other private forums—about the Penguin update and where to start in a Penguin analysis. So to set expectations off the bat, this is not going to be an advanced post of Penguin theory, but rather what to look for in your Analytics... Read more