Category: seo
  • Don’t build links, build bubbles…

    If done correctly, you can put your business at the top of Google without building a single link. Using Google plus, you can create filter bubbles to ensure that your content not only gets to your customers but it’s more likely to appear at the top of the search results when they need it most.... Read more

  • The Scouting Report for Link Building Rookies

    When I first started with Distilled a year ago I was a bright eyed and bushy tailed link builder. I thought I could score a win on ANY site I wanted. Mashable? Sure. New York Times? Why not. I’ll be on Buzzfeed like every day . I was hustlin’, prospecting day and... Read more

  • Christmas Presents for Your Clients - Fruitcake & Quick Wins

    It frequently seems like every new client wants a list of quick wins at the start of the project but they have already done most of the quick wins. They have content, they have page titles that don’t make me shudder, key pages are well linked to internally, their URLs are clean, and they’ve... Read more

  • A WordPress Theme Change SEO Checklist

    The internet is teaming with gorgeous webpages. These days it’s relatively easy to set up a website as many providers automate the entire process with bundled domain registration, hosting and one-click content management system (CMS) installation. Along with the crumbling technical barriers... Read more

  • Proxy server essential information for SEO’s

    The internet is notorious for tracking users, from behaviour to the finer details of who we are. Sometimes, we just don’t want to disclose our identity and protect our privacy. While proxy servers are no secret to most of the technically inclined, there are still many users who lack the... Read more

  • SEO for University Websites

    Search engine optimization isn’t a priority for most nonprofit universities, but it will be soon. Demand for education is rising while public funding is decreasing, and online courses are significantly cheaper than courses taught on campus. As students start to study online, they’re going to start... Read more

  • Buying Awareness to Build Links

    It’s a common dilemma. You work hard to publish a great piece of content, but no one notices it. How can you build an audience when you don’t have one? One solution is to buy the initial traction, which I explored in a recent presentation at a meetup in Seattle. I apologize for the poor... Read more

  • SearchLove London 2012 | Day Two at The Congress Centre

    Following on from Shelley’s previous post, we hear from day two of SearchLove as it happens in this retrospective live round up post of all the session speakers and topics of the day. So, it’s day two here at The Congress Centre and there’s a few weary heads from last night’s after party [and... Read more

  • 6 Months Later: Google Penguin Reactions, Predictions, Tools and Tips

    In the 6 months since Google gave birth to the Penguin algorithm update it has had a dramatic effect on the SEO industry. For years Google’s rhetoric had been about quality of content and links, but they’d been unable to back up what they said you should (and perhaps more importantly... Read more

  • Trusting Your Brand in the Hands of a Marketer

    Before I start bashing non-disclosure agreements, I want to caveat my argument by saying that I completely understand their importance in most instances. If you’re a brand about to launch a major product or feature, you want to be able to control the flow of information surrounding the... Read more

  • Positive Outing: Interview with Appliances Online

    In August Kate wrote a great review of the fashion site Modcloth. Continuing on our “outing of awesome companies” trend I wanted to draw attention to some of the great things going on at Appliances Online. Appliances Online does what it says on the tin—it’s a place to buy white... Read more

  • Ranking Factors and Strategies: Where are they now?

    “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Quick what movies that from? I’ll give you a hint, “Bueller...Bueller...Bueller” That widely thought-provoking quote from Ferris Bueller’s Day Off may be quoted... Read more