Category: seo
  • Recover From Google’s Penguin Algorithm

    I have been receiving a lot of questions recently—from clients and in other private forums—about the Penguin update and where to start in a Penguin analysis. So to set expectations off the bat, this is not going to be an advanced post of Penguin theory, but rather what to look for in your Analytics... Read more

  • Find (Almost) Anybody’s Email Address

    With great power, comes great responsibility. I’m entrusting this tool to you with the understanding that Distilled readers will use it sensibly. When doing outreach and linkbuilding, it’s often more effective to be able to send someone an email directly, rather than trying to use a... Read more

  • Get Better At The Internet: 17 Pro Tips For Every Industry

    There are a lot of cool things happening on the internet these days, learning and understanding why these strategies are powerful will create opportunities in your own industry. Just because you run a blog doesn’t mean you can’t learn from sites like Zappos and Yelp and vice versa.... Read more

  • Common eCommerce Technical SEO Problems

    Between shopping almost exclusively online and working with eCommerce sites, I tend to see a few common problems repeatedly. This post is about the ones I have come across most commonly. Many of them are pretty basic SEO issues, like having clean URLs while others are a bit more involved, like... Read more

  • Wanna Do My Job For Me? I’ll Return The Favor

    Being relatively new to the SEO community, I was shocked to see how helpful even the largest competitors in the industry are with one another. Whether it be sharing a helpful tool, recommending new techniques or discussing strategy, the conversation is open and everyone is welcome; from the biggest... Read more

  • SEO Diagnosis for non SEOs

    Note: This post was formerly called SEO Diagnosis Dinosaur, but I’ve recently changed it (2013 - Jan) because it was dumb:) Professional SEO agencies receive quite a few enquiries when something goes wrong. Maybe you’ve noticed a traffic drop or something funny in search results, then... Read more

  • What Might Be Next For (not provided)

    On May 7th, Mozilla announced that Aurora (Firefox’s public beta) is beginning to roll out their HTTPS-by-default Google search behavior. It won’t be long before this is default in Firefox. As their announcement states, the user will be none the wiser (save for that tiny ‘s’... Read more

  • SEO isn’t a Technical Problem, it’s a People Problem

    This post was prompted by a book I recently read - The Secrets of Consulting by Gerald M. Weinberg; I don’t want to talk too much about the book here, but I’d recommend you read it either if you are a consultant yourself (online marketing or otherwise) or if you hire consultants.... Read more

  • Getting to exceptional: free SEO strategy reviews

    At our recent Linklove conference (did you see that the videos are now on sale? ) I talked about the challenges of getting to exceptional but the extreme rewards available online for those that make it. You can check out my full slidedeck below. As part of the thinking I had to do in order to pull... Read more

  • Penguin Pain and Forward Planning

    Another Google update has landed.... Penguin! This update has been designed to target web spam and focuses on questionable tactics like link schemes, keyword stuffing, cloaking and misleading redirects. Algorithm changes have been coming in thick and fast from Google over recent months. These... Read more

  • Google Updates, 19th April 2012

    Over the last week, Google has been testing what appear to be some significant algorithm changes, which have cause significant changes in ranking for a variety of sites. There are some facts and opinion below, but first I want to make sure you have some tangible actions. Check to see if... Read more

  • A JS Bookmarklet To Instantly Check Page Traffic

    This post is short, simple and useful. A common situation I find myself in - you’re reviewing a site and you land on a page and you think to yourself “I wonder how much traffic this page gets and I wonder where it comes from?” so you have to open up Google Analytics, filter... Read more