Category: seo
  • The Hierarchy of Evidence for Digital Marketing Testing

    In the two-and-a-bit years that I’ve been working in digital marketing, I’ve been keen to understand the reasons why we make the decisions we do in digital marketing. There’s a wide variety of ways to approach a problem, and although many of them have value, there has to be a best way to make sure that the decision you make is the right one. I wanted to take my evidence-first way of thinking and apply it to this field. Read more

  • Why You Need to be Building for Intelligent Personal Assistants

    Apparently seven years ago Jeff Bezos, inspired by a love of Star Trek, decided that Amazon should build a something that you can talk to, and which would turn your commands into actions. Now Amazon Alexa is competing with a growing number of intelligent personal assistants from almost every corporate behemoth around. In order for any one of these companies to win this race, they need individuals and companies to develop a lot of the programs, or at least the program-specific integrations, for them. Read more

  • The EU is Wrong, but Google is Still in Trouble

    I’ve found it tough to get my head around all the arguments in the recent EU judgement against Google. I find that writing helps me get my thoughts together and work out what I really think, so here goes. Let’s find out whether I agree with the ruling or not… Read more

  • Early Results from Split Testing JavaScript for SEO

    With our new ODN platform, we were excited to test the impact of JavaScript on search performance. Google has been talking about rendering JavaScript and indexing the resulting DOM for some time, and others around the industry have been testing various aspects of it, figuring out when it times out, and finding out the differences between inline, external, and bundled JS. When we ran an SEO split test to remove a reliance on JavaScript, we saw an uplift in search performance. Read more

  • The Hitchhiker’s Guide to Site Migration

    We’ve all heard the horror stories about sites that have migrated from one domain to another and experienced a huge drop in traffic and visibility, and those that have suffered the same fate just by changing protocol. Whether you have acquired a domain, want to roll up your M-Dot site into a responsive design or desire a move from http to https, devising a solid action plan to avoid traffic and revenue loss is paramount. Read more

  • Do it Yourself SEO Split Testing Tool With Causal Impact

    We've got a new tool to share! This tool allows you to measure the effect of any SEO split tests you might run on your website. You can find it here. This post will walk you through how to use it. Read more

  • Google Expanding Carousel Layout for “Best” Keywords

    Over the past year we’ve seen Google expanding their carousel layout and experimenting with new UI for SERPs (see Dr Pete’s helpful mega-guide to the SERP layout), last week we saw some new layouts around filtering and today we’re noticing an expanded rollout across some commercial keywords that will dramatically impact user behaviour. Read more

  • 5 Analyses You can do Without an SEO Platform

    Having a major SEO monitoring platform like Brightedge or Conductor is great. They come with integrated rank tracking. Plus, they have interesting interpretations of that data. A strict rank tracker won’t provide that. These insights come at a cost, in terms of money, time and inertia. What if we could get the best of these analyses and avoid these burdens? Say we’re working with a small site. Or we’re working with a small section of a site. Or we’re trying choices on for size. Or that we can’t afford to shell out! Read more

  • Where Will the Next Trillion Searches Come From?

    I want to talk today about a shift in searcher behaviour as big as the growth of mobile. That’s quite a claim, so let’s back up and get some context. We don’t have perfect information about how many searches are performed each day, but we can piece together some clues. Read more

  • A Complete Guide to Log Analysis with Big Query

    (For some people the timestamp converter wasn’t working properly, that should now be fixed.) Curious about log analysis? This guide will cover everything from why you should do it, to getting logs, uploading and analysing them. Will you need any programming skill to follow this? No, but we’ll... Read more

  • What Web Dev Inadvertently Taught Me about SEO

    Before Distilled, I was a Digital Producer (think: front end developer meets project manager) and worked on dozens of web development projects. So when I started my role at Distilled, I didn’t expect to discover that I’d been inadvertently practicing SEO in following guidelines that make websites accessible to most people. This is because, believe it or not, web development best practices map onto SEO guidelines pretty well. Read more

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