Category: seo
  • 5 Digital Marketing Tips for Local and Small Businesses

    Let me start off by saying that digital marketing for local and small businesses does not need to be difficult. Many of the companies I’ve worked with in the past see it as a daunting task that is going to take too much time, money and a team of people to do. Sometimes they are right, but a... Read more

  • Common Pitfalls of E-Commerce SEO: Duplicate Content

    Duplicate content is one of the most common SEO pitfalls that many e-commerce sites struggle with. And with the growth of a business riding partially on organic success, both regular assessment and proactive SEO work are imperative to give the business its best chance to succeed. Having spent a few... Read more

  • New Report: 59% of E-commerce Sites Not Testing Their Most Important Channel

    I enjoyed reading through the new report from Conversion.com and econsultancy based on research they carried out to understand the big trends in e-commerce and specifically focusing on attitudes to testing and experimentation. One particular part caught my eye and I thought I would repurpose (with... Read more

  • 6 Easy Ways to Discover Your Search Competitors

    Who hasn’t heard the proverb “keep your friends close, and your enemies closer”? This phrase alludes well to a key aspect of good SEO strategies: knowing who your search competitors are. Even if you know who your traditional business competitors are, you need to bear in mind that if they are not competing for the same keywords as your sites, then they are not a “search” competitor. So, how can you easily find your real online competitors? There are many ways to do this manually (using search engines), as well as free and paid tools to help automate this process. Here are six quick and easy tools to help you with your competitive research. Read more

  • Proposing Better Ways to Think about Internal Linking

    I’ve long thought that there was an opportunity to improve the way we think about internal links, and to make much more effective recommendations. I feel like, as an industry, we have done a decent job of making the case that internal links are important and that the information architecture of big sites, in particular, makes a massive difference to their performance in search. Read more

  • The SEO Apprentice’s Toolbox: Gearing Up for Analysis

    Being new to SEO is tricky. As a niche market within a niche market there many tools and resources unfamiliar to most new professionals. And with so much to learn it is nearly impossible to start real client work without first dedicating six months exclusively to industry training. Well...that’s how it may seem at first. As a fairly new Analyst at Distilled, I know from experience how difficult it can be to get started. So here’s a list of common SEO analyses and supporting tools that may help you get off on the right foot. Read more

  • Blurring the Line Between CDN and CMS

    Cloudflare recently announced that they’re launching a new feature, called “Cloudflare Workers”. It provides the ability for anybody who’s using Cloudflare as a CDN to write arbitrary JavaScript (based on the standard Service Worker API), which runs on Cloudflare’s edge nodes. The announcement is significant because, unlike tag management platforms, the alterations are made server-side, before the page is sent to the user - Google only sees the final, altered code and content. There’s no messy JavaScript in the browser, no cloaking, and no conflicting logic.

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  • First Click Free is Dead, but is its Replacement Really any Better for Publishers?

    The publishing industry has been claiming victory recently in a long-running disagreement with Google over how subscription content (i.e. content that sits behind a paywall or registration wall) should appear in their search results. However, there’s a lot of confusion around the new policy which Google has announced, and a lack of clarity in how the media, publishers, and Google itself is reporting and discussing the topic. Read more

  • Technical SEO Audit Checklist for Human Beings: September 2017 Update

    Technical audits are one of the activities that define SEO—we’ve all done them. But audits are only as valuable as their impact. Whether you’re a practitioner or an agency partner, your job really begins when the audit is finished. With that in mind, we asked “Can we design an audit that helps make real change happen?” The result is an aware technical audit checklist. It considers the underlying problems we’re tackling (or trying to prevent). It makes technical audits faster, more effective, and more impactful. Read more

  • A Beginner’s Guide to Ahrefs for Small-Batch Keyword Research

    Keyword Research is a fundamental principle of SEO. As marketers, we know by now that it can help drive traffic to our sites and improve organic search rankings. With the vast amount of tools available, it can be hard to find the right one. While doing keyword research for a client, Distilled Analyst Lydia Gilbertson introduced me to arguably the best tool out there - Ahrefs’ Keywords Explorer. Read more

  • The Hierarchy of Evidence for Digital Marketing Testing

    In the two-and-a-bit years that I’ve been working in digital marketing, I’ve been keen to understand the reasons why we make the decisions we do in digital marketing. There’s a wide variety of ways to approach a problem, and although many of them have value, there has to be a best way to make sure that the decision you make is the right one. I wanted to take my evidence-first way of thinking and apply it to this field. Read more

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