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How to Do Change Detection with Screaming Frog and Google Sheets
Robin Lord –
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I made a Google Sheet that does change detection for you based on two Screaming Frog crawls. I’ll tell you why that’s important. Two problems frequently come up for SEOs, regardless of if we’re in-house or external. Knowing when someone else has made key changes to the site... Read more
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How to Use Screaming Frog: A Beginner’s Guide
Tim Manalo –
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If you are new to search engine optimization (SEO) or coming across your first time using Screaming Frog, this post is for you! A common issue I noticed while interning at Distilled was the significant amount of trouble interns had setting up and navigating the tools we use for SEO. While trying to... Read more
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Google Scholar: Indexation & Ranking
Arpun Bhuhi –
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In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices. Previously, my knowledge of Google Scholar was limited to my university experience and so when I was handed the task of improving indexation and ranking... Read more
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PPC & SEO Synergy: Landing Page Testing, PPC & SEO Efficiencies
Samuel Mangialavori –
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This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending. Part 2 includes two more synergy ideas which will be focused on the... Read more
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PPC & SEO Synergy: How to Find Efficiencies Between the Two Channels
Samuel Mangialavori –
This post aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending. This post is the first of a series of 3 articles: the last one will include a downloadable checklist. Part one... Read more
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Competitor Analysis: A Structured Approach
Paola Didone –
This blog post is for you if you need a structured way to do competitor analysis that allows you to focus and prioritise tasks without missing out on any important information. It’s also for you if you’ve never done a competitor analysis before or don’t know why you might need to do one. Some of... Read more
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Reading Between the Lines - Three Deeper Takeaways from John Mueller at BrightonSEO
Tom Capper –
Last Friday I had the pleasure of watching John Mueller of Google being interviewed on the BrightonSEO main stage by (Distilled alumna!) Hannah Smith. I found it hugely interesting how different it was from the previous similarly formatted sessions with John I’ve seen - by Aleyda at BrightonSEO... Read more
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A Website Crawler for Search and Information Architecture
Benjamin Estes –
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Distilled is all about effective and accountable search marketing. Part of being effective is being able to gather the data we need to diagnose an issue. For a while, we’ve been using a custom crawler at Distilled to solve technical problems with our clients. Today, we’re making that crawler... Read more
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How to Check Your Site Speed: 5 Things You Need to Know About the Google User Experience Report
Robin Lord –
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You’ve done your keyword research, your site architecture is clear and easy to navigate, and you’re giving users really obvious signals about how and why they should convert. But for some reason, conversion rates are the lowest they’ve ever been, and your rankings in Google are getting worse and... Read more
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10 Quick Wins We Can Make Using ODN as a Meta CMS
Emily Potter –
The Distilled Optimization Delivery Network (ODN) is most famous for SEO A/B testing and more recently full-funnel testing. But fewer people are familiar with one of the other main features; the ability to act as a meta-CMS and change pretty much anything you want in the HTML of your site, without... Read more
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DA is the Wrong Metric for Reporting on Link-Building
Tom Capper –
Moz's Domain Authority has become an industry staple for reporting on link-building efforts - but it makes little sense in that context. In this post, Tom Capper explains why, and outlines some alternatives. Read more
Category: seo
