Category: seo
  • The Technical Audit Checklist Made for Human Beings

    Technical audits are one of the activities that define SEO—we’ve all done them. But audits are only as valuable as their impact. Whether you’re a practitioner or an agency partner, your job really begins when the audit is finished. With that in mind, we asked “Can we design an audit that helps make real change happen?” The result is an aware technical audit checklist. It considers the underlying problems we’re tackling (or trying to prevent). It makes technical audits faster, more effective, and more impactful. Read more

  • How to Conduct SEO Due Diligence

    When a company is sold, or a significant investment is made in the private markets, the process typically reaches some non-binding offer or term sheet relatively early in the process. Before that offer becomes binding, or the deal is sealed, there is a need to validate the assumptions and information the seller provided early in the process. This process is called due diligence. SEO due diligence is a process we’ve run a few times to review digital marketing performance and assumptions about future performance on behalf of investors or acquirers. Read more

  • What is the Personal Index and Why Should You Care?

    The personal index is what we at Distilled have been calling search results that are specific to the searcher, and importantly, contain content from their own data. This is as opposed to the public index, the results of which can be accessed by anyone, from any device, although exactly which... Read more

  • Google to Announce that Links are no Longer a Major Ranking Factor

    Let’s be absolutely clear, when Google does announce that links are no longer a major ranking factor, they’ll be presenting a carefully-tailored PR play, and it won’t actually be true in the way it’ll be interpreted. However, they will say it, or something like it, and people will lose their collective minds. Read more

  • A Beginner’s Guide to word2vec AKA What’s the Opposite of Canada?

    The idea for writing this post came from a single line in the appendix to a presentation: “what’s the opposite of Canada?”. While this could be the set up for some pretty poor jokes, it’s actually the entrance to a rabbit warren of fascinating geeky distractions. It turns out that while we can typically group similar or related words together - identifying that there is some connection between “Canada” and “snow” for example - we generally have a much weaker intuition for opposites. Read more

  • Your WordPress Yoast SEO Cheat Sheet

    WordPress is an open source CMS that allows for the creation and management of simple websites that tend to work well across all browsers and devices. WordPress actually started out as a blogging platform (similar to Tumblr or Medium), and evolved into a complete CMS in 2003. It’s worthy of note... Read more

  • Google’s Recent Core Algorithm Change Could be Called the “Lead-Gen” Update

    If you operate a third-party lead generation site, or if your business models rely on third-party lead generation, you could be about to suffer significant traffic declines and a resultant reduction in leads. To survive (and possibly thrive) on Google in the future, these kinds of sites need to adapt, while those that don't will suffer. This post explores the rationale behind Google's point-of-view and how you can make positive changes to your third-party lead generation site. Read more

  • How to Audit a Site for Structured Data Opportunities

    ‘Structured data’ has become a major buzzword in the SEO world, and with it has come a host of other jargon, from ‘rich snippets’ and ‘JSON-LD implementation’ to ‘microformats’ and ‘Schema.org’. But what do these things actually mean? And what (if anything) should we be doing about it? This post... Read more

  • The Snack Pack: More Than Just a Delicious Lunch Time Treat

    It has been a while since Google have turned the dial and shaken things up so drastically in the Local SEO game. The most notable change to local search results since the 2014 Pigeon algorithm update, which aimed to improve local SERPs for users, occurred on the 6th August when Google changed the... Read more

  • 4 Things You can do with Screaming Frog that You Couldn’t do a Year Ago

    In case you haven’t used it before, Screaming Frog is a web crawler which you can use to crawl a website the way a search engine does. While it does this it spits out pretty much every piece of SEO related data you could think of from each page. One of the great things about Screaming Frog is that... Read more

  • Prerender and You: a Case Study in AJAX Crawlability

    This year I had the opportunity to work on an interesting technical SEO project for a client: they had a great web-app that prioritized performance and usability, built entirely with AJAX. The app was dynamically generated and rendered fully on the client-side, resulting in a lightweight, seamless... Read more

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