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Use Google’s Search Quality Evaluator Guidelines To Assess Site Quality
Joel Mesherghi –
What are Google’s Search Quality Evaluator Guidelines? To make sure that Google’s search engine is returning the right answers, Google regularly uses human contractors to evaluate search results to make sure that the latest algorithm is returning the kind of results they want. Google’s Quality... Read more
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Technical SEO Audit Checklist for Human Beings: September 2019 Update
Benjamin Estes –
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Technical audits are one of the activities that define SEO—we’ve all done them. But audits are only as valuable as their impact. Whether you’re a practitioner or an agency partner, your job really begins when the audit is finished. With that in mind, we asked “Can we design an audit that helps make real change happen?” The result is an aware technical audit checklist. It considers the underlying problems we’re tackling (or trying to prevent). It makes technical audits faster, more effective, and more impactful. Read more
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“Impressions” is an Undervalued SEO KPI
Tom Capper –
This post is about a hill I’m willing to die on, but might not need to - I actually have no idea whether the title of this post is a controversial statement, or not. I’m keen to find out! However, from what I see in talks, posts, pitches, and business practices, our industry has definitely not... Read more
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Adding FAQ Schema: SEO Split Testing Lessons from DistilledODN
Emily Potter –
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As much as we raise alarm about the constant change in Google SERPs, us SEOs love new things with FAQ schema being the latest example. Some are reporting how much they love it, others are saying they’re losing clicks because of it. Here’s a handful of the Twitter buzz: Naturally, we wanted to test... Read more
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PPC & SEO Synergy Part 3: Ad Copy Testing & Quality Score Correlation
Samuel Mangialavori –
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Part 3 includes two more synergy ideas, together with a downloadable checklist that you can start using internally. Before reading the post below, I recommend you check part one here and part two here. The two synergy ideas covered in this post will be focused on the following subjects: PPC ad copy... Read more
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We’ve Doubled the Sensitivity of our SEO Split-Testing Platform
Craig Bradford –
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Since you’re reading this on the Distilled blog, you probably know Distilled has an SEO split-testing platform, DistilledODN. One of the important features of the platform is taking care of the statistics and measurement automatically. Any time you set up a test, the platform will automatically:... Read more
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What is a Ranking Factor?
Tom Capper –
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I decided to write this for a couple of reasons. One is that I’ve seen a lot of potentially misleading Tweets on the subject recently (naming no names!), and the other is that it’s related to another pet peeve of mine, about ranking factor studies. A ranking factor is a variable that a search... Read more
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How to Do Change Detection with Screaming Frog and Google Sheets
Robin Lord –
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I made a Google Sheet that does change detection for you based on two Screaming Frog crawls. I’ll tell you why that’s important. Two problems frequently come up for SEOs, regardless of if we’re in-house or external. Knowing when someone else has made key changes to the site... Read more
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How to Use Screaming Frog: A Beginner’s Guide
Tim Manalo –
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If you are new to search engine optimization (SEO) or coming across your first time using Screaming Frog, this post is for you! A common issue I noticed while interning at Distilled was the significant amount of trouble interns had setting up and navigating the tools we use for SEO. While trying to... Read more
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Google Scholar: Indexation & Ranking
Arpun Bhuhi –
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In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices. Previously, my knowledge of Google Scholar was limited to my university experience and so when I was handed the task of improving indexation and ranking... Read more
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PPC & SEO Synergy: Landing Page Testing, PPC & SEO Efficiencies
Samuel Mangialavori –
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This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending. Part 2 includes two more synergy ideas which will be focused on the... Read more
Category: seo
