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How to Start Getting Organic Traffic to Your Blog
Jo Harris-Cooksley –
Writing a blog that no one ever reads is the internet equivalent of throwing a party, where half the people who’ve marked themselves as attending on Facebook don’t turn up. That moment when you log into Google Analytics and see that your posts have had three visitors in the past month, and two of... Read more
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SEO Insights on Salesforce Community Cloud Behavior
José Fausto Martinez –
The Salesforce Community Cloud is a content management system (CMS) specialized for support or community-focused websites. It is a powerful CMS that allows brands like NASA, Ancestry, PlayStation, Intel, and many others to share information in a concise and organized way for their communities. A... Read more
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What You Can Do With a Free SEMrush Account
Dawn Macri –
Building your SEO toolkit is generally dictated by two things: your budget and your goals. This makes test-driving tools and platforms an ideal way to figure out which platforms provide the features that you need most, and lets you determine just how much you have to invest in tools to access them.... Read more
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Content Audit Template
Benjamin Estes –
See the template Say a SaaS company hires you as a content marketer. They’re in the People Operations space, and your mandate is to kickstart their thought leadership program. Your employer has plenty of smart people designing software, and many of them have already written articles in their area... Read more
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Five Golden Rules for SEO Beginners - Tips From Distilled
Annaleis Montgomery –
They say learning SEO is like learning a new language. With such a skill, comes hours of pouring over educational materials and practising it until it comes with ease. But if you don’t learn the skill with the guidance of a teacher or the right resources, you can end up with holes in your knowledge... Read more
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How Do I Make My Site Rank For a Keyword?
Robin Lord –
In my experience, the most common reasons a website doesn’t rank for a specific keyword are: The site isn’t actually relevant There isn’t any single page which actually uses that keyword There are too many pages which use that keyword. It’s true that a site might not rank... Read more
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Free web-based robots.txt parser based on Google’s open source C++ parser
Will Critchlow –
The punchline: I’ve been playing around with a toy project recently and have deployed it as a free web-based tool for checking how Google will parse your robots.txt files, given that their own online tool does not replicate actual Googlebot behaviour. Check it out at realrobotstxt.com. While... Read more
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A Journey Through SEO Testing with ODN
Tim Allen –
If you asked a UX professional whether adding upsell items to a checkout process results in more sales or more abandoned carts, they’d tell you to test it — second guessing users is seen as foolish. Yet for many companies, SEO has no testing at all, just endless reams of best practice and... Read more
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Crawl Budget Optimisation Through Log File Analysis
Paola Didone –
Log file analysis is one of those tasks you might not do often - due to data availability & time constraints - but that can provide insights you wouldn’t be able to discover otherwise, particularly for large sites. If you’ve never done a log analysis or are unsure what exactly to look for and where... Read more
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Google’s Robots.txt Parser is Misbehaving
Will Critchlow –
The newly-released open source robots.txt parser is not, as Google claims, the same as the production Googlebot parsing code. In addition, we have found cases where each of the official resources disagrees with the others. As a result, there is currently no way of knowing how the real Googlebot... Read more
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Removing SEO Text: SEO Split Testing Lessons from DistilledODN
Emily Potter –
Across most verticals, websites commonly will have text below the fold that predominantly exists to target search engines, not users. We’ve all seen it and we all know hardly anybody reads it other than Googlebot. Unsurprisingly, John Mueller has previously advised against including this kind of... Read more
Category: seo
