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3 SEO Split Tests You Should Try
Zee Hoffmann Jones –
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Yes, split testing for SEO is a thing, and a powerful one at that. In How Split Testing Is Changing Consulting, Will sums up why high priority SEO changes linger in developer backlogs, and how we’re addressing these issues with our ODN platform that allows us to test and roll out these... Read more
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Announcing Full-Funnel Testing - testing SEO and CRO at the same time
Craig Bradford –
Until now it’s not been possible to measure the impact of SEO and CRO at the same time. Today we’re proud to announce a new feature of Distilled’s Optimisation Delivery Network that we’re calling full funnel testing. Our ODN platform launched with a focus on SEO testing. You have probably thought... Read more
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Technical SEO Audit Checklist for Human Beings: October 2018 Update
Benjamin Estes –
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Technical audits are one of the activities that define SEO—we’ve all done them. But audits are only as valuable as their impact. Whether you’re a practitioner or an agency partner, your job really begins when the audit is finished. With that in mind, we asked “Can we design an audit that helps make real change happen?” The result is an aware technical audit checklist. It considers the underlying problems we’re tackling (or trying to prevent). It makes technical audits faster, more effective, and more impactful. Read more
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Marginal losses: the hidden reason your SEO performance is lagging
Will Critchlow –
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Without a structured testing program, our experience shows that it’s very likely that most SEO efforts are at best taking two steps forward and one step back by routinely deploying changes that make things worse. This is true even when the thinking behind a change is solid, is based on correct... Read more
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What We Learned in August 2018: The Digital Marketing Month in a Minute
Samuel Mangialavori –
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Several fascinating findings were revealed in Ofcom’s annual review of the UK communications sector. Key takeaways include: On average, people in the UK spend the equivalent of a day online per week Facebook’s reach among 18-24 year-olds is in decline (by 4% YoY) The smartphone video advertising... Read more
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Featured Snippets: Tips and tricks on reaching the top
Emily Potter –
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Most companies with a presence on Google will have an interest in appearing at the top of search results. Naturally then as SEOs, we are often asked how featured snippets can be acquired. If you’re currently working on winning some featured snippets, this blog post will give you some tips and... Read more
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A Simple Approach to Optimizing Website Internal Linking Structure
Shannon Dunn –
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Having a great internal linking strategy is essential for a website’s success, both for user experience and for SEO. The ranking and indexing of a site depend on a number of factors, the layout of site’s structure via main navigation and on-page internal linking being some of the most important... Read more
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Search basics: the difference between URL structure and Information Architecture
Will Critchlow –
I’ve recently noticed some confusion around the industry on the differences between URL structures and Information Architecture (IA). I thought it was worth clarifying a few points and giving you all some language that is useful when talking about the differences. Pre-requisites - if you aren’t... Read more
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How to Use REGEX Formulas in Google Sheets
Paola Didone –
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Handling big sets of data to analyse is quite normal if you work in SEO. On a regular basis, either in Google Sheets or Excel, I use formulas such as vlookup, index, iferror, and the list goes on, to sort quickly through endless data. Not only are they fundamental for my survival as an SEO analyst... Read more
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Building visual reporting in Google Sheets
Emily Potter –
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If you didn’t already know, Google Sheets has a fantastic Google Analytics add-on that can be used to create custom reports in Google Sheets. For more information on the reporting capabilities of this tool, read this blog post from 2016, which will also teach you how to download the add-on and set... Read more
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What is SEO split testing?
Craig Bradford –
Last week I tweeted an explanation of how we know that an increase or decrease in SEO performance was caused by a change that we made or by an external factor like seasonality, competitors, Google updates etc. People found it helpful and it generated a lot of questions so I thought it would be... Read more
Category: seo
