Category: reputation
  • Free Answers to your Troubling SEO Questions

    Ok, so I’ve been busy and not really had a chance to post (also - I’ve been uninspired). I’m keeping this post short and sweet, so let’s start by talking about Raymond Chandler. Say what? Well - I love reading Raymond Chandler books and sometimes I like to think of myself as... Read more

  • Companies ‘break laws of online shopping’

    ##...but no more than mail order companies... The Telegraph reports that the OFT ( Office of Fair Trading ) says most online businesses don’t know the law as it relates to consumers (for example, did you know that in the UK, consumers have an unconditional legal right to return anything they... Read more

  • Wall Street Journal rubbishes Reputation Management

    We came across an article in the Wall Street Journal via Reputation Advisor. It’s a shame the journalist didn’t speak to some of the more responsible elements of the reputation management industry while writing the article. It comes across as a somewhat shady practice because the... Read more

  • Online reviews: How to improve conversion rates without changing your site

    We’ve just come across an article from Joost about making your reputation management look natural. It’s a good point and one that we thought was worth summarising here: The essential point is that someone doing a search for a company or brand is probably looking for one of two things:... Read more

  • Helps you work, rest and get fat?

    I did a search for ‘mars bar’ while doing some research for a reporter the other day and I noticed that the second result at Google is wikipedia, with a 2nd, indented result about deep fried mars bars (also at wikipedia). I think this poses interesting questions from a reputation... Read more

  • Competitive reputation monitoring

    We’ve written before about the how to improve your online reputation as well as what we called aggressive reputation management where you attempt to rank for your competitors’ brands. There is another use for reputation monitoring, however, which is to gain competitive intelligence.... Read more

  • How a simple mistake can cost your company $30,000

    Have you ever made a mistake that cost your company $30,000? I suspect for most of us the answer is no, or at least we think the answer is no. What if the mistake was something that you didn’t even notice was a mistake. I was browsing through the power 150 top marketing blogs, and stumbled... Read more

  • Using Reputation Monitor As A Link Building Tool

    Recently I have been doing a lot of link-building for our clients, partly because it’s my job and partly because I just love SEO (all fanmail to my usual address please;-) ) but mainly because I’ve recently come up with an alternative use for our very own Reputation Monitor which allows... Read more

  • UK PR firms fail to track online media coverage.

    The majority of UK PR companies are failing to identify potential negative blog posts, and aren’t able to protect their online reputation and brand. A study carried out by Distilled - the creators of Reputation Monitor, a media monitoring tool, found that only 2 of the 100 PR companies found... Read more

  • Reputation Monitor gets snippets

    Over the last week or so I have been very busy updating reputation monitor. The changes that have gone live today are: - Snippets - Both the rss feed and the results page have had snippets added. * - Robots.txt - The reputation monitor “spider” now obeys robots.txt- Improved scheduling... Read more

  • Aggressive Reputation Management

    ##...Or: How to take advantage of competitors who aren’t monitoring their reputation Ok, so here’s the deal. You’ve got your brand, it’s kicking ass online and everyone loves you (or at least no-one can find that site with all the bad reviews). You’re monitoring your... Read more

  • We want to help Innocent drinks out

    There has been a bit of a furore about the recent deal between Innocent Drinks and McDonalds. You can read about it in their own words on the Innocent blog and the follow up, but the short summary is that Innocent, a company renowned for their ethics, are running a trial of offering their smoothies... Read more