Category: reputation
  • Free copy of Avinash’s book - Web Analytics in an Hour a Day

    Many of you will have heard of Avinash Kaushik ‘s book Web Analytics in an Hour a Day. Avinash is the analytics guru who recently moved from an in-house role at Intuit to Google Analytics. He is a brilliant writer and anyone who is in any way interested in getting more out of their website... Read more

  • 3 Reasons why Reputation Monitoring is like Insurance

    Daniel over at Reputation Advisor slightly beat me to the punch earlier this week with his excellent article about why you should keep a reputation manager on a retainer. In the article he compares Reputation Monitoring with Insurance. I have had this article in my draft posts for a while now, just... Read more

  • Facebook - Who’s doing your SEO?

    Ok, so although I came a little late to the whole Facebook phenomenon I have recently been dragged into the whole thing lovingly embraced the concept. I was browsing through the various settings however and I noticed that there is an option under your public profile to allow your public listing to... Read more

  • Some reputations are worth billions of dollars

    Business Week reports on an in-depth study into the effects on company share prices of their reputation. The headlines are quite impressive; Coca-Cola would be worth an extra $4 billion if their reputation was as good as Pepsi’s. Walmart’s share price could be nearly 5% higher if their... Read more

  • London-based reputation management: last.fm’s not silent

    Our compatriots, relatively near-neighbours and genius online music people, last.fm have been generating a bit of online controversy over the last few days by not taking part in the savenetradio day of silence which is designed to highlight the dangers to online radio of a change in US licensing... Read more

  • Your company reputation is on the line every time you blog

    Matt Cutts has written an interesting post on the Google Sicko controversy where he has some great advice on company blogging with respect to your own and your company’s reputation. First, some background. A googler wrote a piece on the Google Health blog (aimed at healthcare advertisers)... Read more

  • Paris Lohan in drunken cellulite shocker

    Something a bit light-hearted for a Friday evening. A little while back, Rand at SEOmoz wrote about the headline-writing lessons to be learnt from reading trashy magazines (I think, though I can’t seem to find the post now). We’re talking here about such distinguished titles as: - heat... Read more

  • Political reputation management

    I just read Kelvin’s post on Marketing Pilgrim about Gordon Brown’s reputation management. Worth a read. We have toyed with doing a reputation wars between two politicians, but we need to improve our tools a little bit first. At the moment, reputation monitor is slightly better suited... Read more

  • Free Answers to your Troubling SEO Questions

    Ok, so I’ve been busy and not really had a chance to post (also - I’ve been uninspired). I’m keeping this post short and sweet, so let’s start by talking about Raymond Chandler. Say what? Well - I love reading Raymond Chandler books and sometimes I like to think of myself as... Read more

  • Companies ‘break laws of online shopping’

    ##...but no more than mail order companies... The Telegraph reports that the OFT ( Office of Fair Trading ) says most online businesses don’t know the law as it relates to consumers (for example, did you know that in the UK, consumers have an unconditional legal right to return anything they... Read more

  • Wall Street Journal rubbishes Reputation Management

    We came across an article in the Wall Street Journal via Reputation Advisor. It’s a shame the journalist didn’t speak to some of the more responsible elements of the reputation management industry while writing the article. It comes across as a somewhat shady practice because the... Read more

  • Online reviews: How to improve conversion rates without changing your site

    We’ve just come across an article from Joost about making your reputation management look natural. It’s a good point and one that we thought was worth summarising here: The essential point is that someone doing a search for a company or brand is probably looking for one of two things:... Read more