-
The Real Story in the Decline of Organic Facebook Reach
Will Critchlow –
.png)
Recent Facebook announcements about upcoming News Feed changes have been underscored by widespread sharing of the story that publishers are seeing declines of 20-something% in organic Facebook reach already over the last year. Digging into the data a little deeper, I think the story is even worse:... Read more
-
Why the “Fail Fast” Philosophy Doesn’t Work
Harriet Cummings –
A guest post written by Dan McClure, the Innovation Design Lead at ThoughtWorks...
Sometimes it seems Eric Ries could have saved himself a lot of trouble when writing The Lean Startup by just printing the phrase 'fail fast' on a stack of post-it notes and sending them out to innovation teams around the world. Read more -
-
We’ve Accidentally Broken the Web – How do We Fix It?
Andrew Tweddle –
Whether we like it or not, we’re all in the business of influencing each other, all of the time. The only difference is that now, versus any other moment in history, we’ve moved ‘online first’. Yet how often do we stop to think about how this extraordinary technology is shaping us, as humans? Read more
-
Why Does BuzzFeed Invest in Serious Journalism?
Will Critchlow –
Last week Ben Thompson wrote a post entitled why BuzzFeed is the most important news organization in the world. In it, he argues that BuzzFeed is building the thing that will work best in a new world where:
There is no limit on the space available for stories Read more -
Black hat politics: online dirty tricks
Will Critchlow –
I’m fascinated by politics. As a marketer, I’m regularly intrigued by the sophistication of many political campaigns and simultaneously amazed at the crudeness of others. The more I see online marketing grow, the more scared I am of the potential for political manipulation. I put... Read more
-
Reputation Management - Tactics that still work
Dave Sottimano –
What is reputation management? Specific to SEO and in laymen's terms it's about removing negative listings from search results for specific keywords. All of what's been detailed here has been tested within the last 3 months (the age of Panda) and has worked for me. Use the navigation links below to... Read more
-
How junk food can make you better at Facebook
Melissa Campbell –
Everyone seems to be collating lists of companies that ‘win’ at Facebook, and really, that’s not too bizarre. After all, what’s better than taking the success stories and mimicking them to get in on the action? Surprisingly, though, most of these lists are made up of food... Read more
-
Can Competitors Hurt Your Rankings With Bad Links?
Dave Sottimano –
This is a typical question found across SEO forums and I always find mixed results. Some say that “bad” links won’t hurt your site, that links can only be positive or neutral. Others argue that links from questionable websites in can actually be detrimental for your rankings.... Read more
-
SEO Strategies for Google News
Rob Millard –
If you’re already creating great news content, it’s relatively easy to get it indexed in Google News and the traffic can be substantial. Here are some strategies for getting the most out of your content in Google News. Go Universal When Google News results are pulled into Google’s main SERPs... Read more
-
Link Building Techniques: Online PR
Alexandra Mills –
PR link building is about getting excellent high quality links back to your site. There are many PR tools and techniques that can be beneficial for SEOs. The most obvious one is the Press Release, however too often I see unnecessary mistakes preventing these from being a success. In this post, I... Read more
-
How Many Links Should An Infographic Get?
Mark Johnstone –
2010 was declared by some as the year of the infographic. And when everyone jumped on the bandwagon, infographics quickly became the 2010 version of a top 10 list. With content still reigning as king (or at least queen) in the link-building world, and attention spans getting shorter and shorter... Read more
Category: reputation
