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Black hat politics: online dirty tricks
Will Critchlow –
I’m fascinated by politics. As a marketer, I’m regularly intrigued by the sophistication of many political campaigns and simultaneously amazed at the crudeness of others. The more I see online marketing grow, the more scared I am of the potential for political manipulation. I put... Read more
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Reputation Management - Tactics that still work
Dave Sottimano –
What is reputation management? Specific to SEO and in laymen’s terms it’s about removing negative listings from search results for specific keywords. All of what’s been detailed here has been tested within the last 3 months (the age of Panda) and has worked for me. Use the... Read more
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How junk food can make you better at Facebook
Melissa Campbell –
Everyone seems to be collating lists of companies that ‘win’ at Facebook, and really, that’s not too bizarre. After all, what’s better than taking the success stories and mimicking them to get in on the action? Surprisingly, though, most of these lists are made up of food... Read more
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Can Competitors Hurt Your Rankings With Bad Links?
Dave Sottimano –
This is a typical question found across SEO forums and I always find mixed results. Some say that “bad” links won’t hurt your site, that links can only be positive or neutral. Others argue that links from questionable websites in can actually be detrimental for your rankings.... Read more
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SEO Strategies for Google News
Rob Millard –
If you’re already creating great news content, it’s relatively easy to get it indexed in Google News and the traffic can be substantial. Here are some strategies for getting the most out of your content in Google News. Go Universal When Google News results are pulled into Google’s main SERPs... Read more
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Link Building Techniques: Online PR
Alexandra Mills –
PR link building is about getting excellent high quality links back to your site. There are many PR tools and techniques that can be beneficial for SEOs. The most obvious one is the Press Release, however too often I see unnecessary mistakes preventing these from being a success. In this post, I... Read more
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How Many Links Should An Infographic Get?
Mark Johnstone –
2010 was declared by some as the year of the infographic. And when everyone jumped on the bandwagon, infographics quickly became the 2010 version of a top 10 list. With content still reigning as king (or at least queen) in the link-building world, and attention spans getting shorter and shorter... Read more
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Never Forgotten (Online)
Caitlin Krumdieck –
So last night I made my BBC Newsnight debut discussing Reputation Management and the impact of the new European Union strategy for dealing with personal data online. See it here on the BBC iplayer In addition to getting a wonderful mention of Distilled on the BBC, I also managed to explain some of... Read more
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How to Stand Out Online: Leave the Joneses Alone
Kate Morris –
One of the first things any good SEO does when reviewing a site and developing a strategy is competitive research. Looking at the competition can spur ideas in link building and content creation. In addition, when a client embarks on a new venture with their site, we always recommend looking at... Read more
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Dynamic Competitor Analysis - a4uexpo London Presentation by Sam Crocker
Sam Crocker –
Right, so I don’t know quite how I would liveblog my own presentation but I did think it was worth sharing my slide deck with folks. So here it is! A4U Preso I covered off competitor analysis with a focus on a few advanced tricks rather than focussing on the wider set of competitor analysis... Read more
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Richard Baxter - Information & Site Architecture - a4uexpo Live Blogging
Sam Crocker –
Right, apologies for not covering the pre-lunch session with Will (beyond on Twitter a bit), I was feeling the tax a bit on covering these sessions but by popular demand I’ll cover another one off here and Will should be covering one in the next timeslot. Rich Baxter of SEOGadget kicks us off... Read more
