Working in PR, I (of course!) spend a lot of time reading news articles where the agenda is driven by stories, whether they are real life events, trends, public announcements, finding product launches or prominent anniversaries. But have you ever stopped to think about what headline stands out most when browsing news online or which image makes you stop to pick up a free paper? Ultimately, it comes down to the strength of that narrative.
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A recent report from Fashion & Beauty Monitor in partnership with Econsultancy cited that 73% of marketers say identifying the right influencer is the greatest challenge to influencer marketing. For a successful influencer marketing campaign, you'll need to be strategic and creative with how you go about discovering quality bloggers that align with your brand and deliver results. Using paid tools can be time effective and help scale your efforts, but in my opinion, there are slightly more manual yet much more effective ways to find the right bloggers.
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It’s sometimes hard to know where to start with prospecting. If, like me, part of your job is to get your clients coverage using creative content, you’re likely using a media database like Gorkana to find publications and journalists to pitch to. There are other ways to find a journalist’s...
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