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Press Packs: Getting on the good side of journalists
Vicke Cheung –
In our creative link-building campaigns, the role of a designer at Distilled extends beyond that of just designing the campaign page itself. Among the list of our other responsibilities, a lesser-known task on our to-do list is creating and compiling a press pack of assets. Press packs contain the... Read more
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Working with freelancer sites
Leonie Wharton –
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At Distilled we have become a dab hand at creating photo stories. Ones which take you on a journey around the world comparing different human facets that give us an interesting insight into different cultures. In the past we have looked at: The view out of people’s windows for electronic motor for... Read more
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Creative Inspiration: Content We Enjoyed this Autumn
Leonie Wharton –
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Autumn’s roundup focuses on making the mundane memorable. Whether it’s weather-watching, logging into a website, or scrolling endlessly through a long form, we are used to norms. Login forms are dull, grey boxes, a cursor is an arrow, and weather predictions are told with satellite images – it’s... Read more
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How to Pitch to Journalists - the do’s and don’ts
Amelia Lupson –
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If you’ve ever pitched anything to a journalist, you’re probably familiar with the sinking feeling that comes with a failed or unanswered email pitch. In my time working in PR, I’ve written countless emails to journalists. From the good (instant, enthusiastic responses), the bad (no replies after... Read more
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Creative Inspiration: Content We Enjoyed this Summer
Leonie Wharton –
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As we bid farewell to the glorious 35-degree-days of summer, and brace ourselves for the inevitable autumn chill, here’s a look back at the creative content that tickled us this summer. One of the reasons why I love writing these posts each quarter is because, if nothing else, it helps me and the... Read more
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Unconventional Content: PR Stunts for SEO
Leonie Wharton –
SEO is ever evolving, and here at Distilled, we have been looking at more interesting and unusual types of creative to generate brand awareness. We are growing our creative outputs as the Google Gods get ever more powerful and all-seeing. One of the ways we’ve done this is with PR stunts. A stunt... Read more
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Back to Basics: the Dos and Don’ts of Contacting Journalists
Jess Champion –
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One of the things I’ve learned over the years, working with smart people in hard-working teams is the tendency to try and run before you can walk. So, with the benefit of new experiences and hindsight, I’m gonna take you all back to the basics of PR and outreach (specifically contacting journalists) with a list of do’s and don’ts. Read more
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4 Simple Ways to Upgrade Creative Content Into Media-Friendly Stories
Rebecca Lee –
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Working in PR, I (of course!) spend a lot of time reading news articles where the agenda is driven by stories, whether they are real life events, trends, public announcements, finding product launches or prominent anniversaries. But have you ever stopped to think about what headline stands out most when browsing news online or which image makes you stop to pick up a free paper? Ultimately, it comes down to the strength of that narrative. Read more
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5 Steps to Finding the Right Bloggers for Your Next Campaign
Taylor Horn –
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A recent report from Fashion & Beauty Monitor in partnership with Econsultancy cited that 73% of marketers say identifying the right influencer is the greatest challenge to influencer marketing. For a successful influencer marketing campaign, you'll need to be strategic and creative with how you go about discovering quality bloggers that align with your brand and deliver results. Using paid tools can be time effective and help scale your efforts, but in my opinion, there are slightly more manual yet much more effective ways to find the right bloggers. Read more
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Beyond The Media List: Pro-Active Prospecting for Pitching Creative Content
Beverley Reinemann –
It’s sometimes hard to know where to start with prospecting. If, like me, part of your job is to get your clients coverage using creative content, you’re likely using a media database like Gorkana to find publications and journalists to pitch to. There are other ways to find a journalist’s... Read more
Category: pr-outreach
