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Unconventional Content: PR Stunts for SEO
Leonie Wharton –
SEO is ever evolving, and here at Distilled, we have been looking at more interesting and unusual types of creative to generate brand awareness. We are growing our creative outputs as the Google Gods get ever more powerful and all-seeing. One of the ways we’ve done this is with PR stunts. A stunt... Read more
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Back to Basics: the Dos and Don’ts of Contacting Journalists
Jess Champion –
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One of the things I’ve learned over the years, working with smart people in hard-working teams is the tendency to try and run before you can walk. So, with the benefit of new experiences and hindsight, I’m gonna take you all back to the basics of PR and outreach (specifically contacting journalists) with a list of do’s and don’ts. Read more
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4 Simple Ways to Upgrade Creative Content Into Media-Friendly Stories
Rebecca Lee –
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Working in PR, I (of course!) spend a lot of time reading news articles where the agenda is driven by stories, whether they are real life events, trends, public announcements, finding product launches or prominent anniversaries. But have you ever stopped to think about what headline stands out most when browsing news online or which image makes you stop to pick up a free paper? Ultimately, it comes down to the strength of that narrative. Read more
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5 Steps to Finding the Right Bloggers for Your Next Campaign
Taylor Horn –
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A recent report from Fashion & Beauty Monitor in partnership with Econsultancy cited that 73% of marketers say identifying the right influencer is the greatest challenge to influencer marketing. For a successful influencer marketing campaign, you'll need to be strategic and creative with how you go about discovering quality bloggers that align with your brand and deliver results. Using paid tools can be time effective and help scale your efforts, but in my opinion, there are slightly more manual yet much more effective ways to find the right bloggers. Read more
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Beyond The Media List: Pro-Active Prospecting for Pitching Creative Content
Beverley Reinemann –
It’s sometimes hard to know where to start with prospecting. If, like me, part of your job is to get your clients coverage using creative content, you’re likely using a media database like Gorkana to find publications and journalists to pitch to. There are other ways to find a journalist’s... Read more
Category: pr-outreach
