Category: ppc
  • Talking about Google rebates in Marketing Week

    I was contacted by Marketing Week for my opinion on the impact of Google announcing that it is to withdraw rebates to agencies (which skew the market in favour of larger advertisers, in my opinion - at least when they are only available above a certain spend). The resulting article is now on the... Read more

  • Microsoft adCenter offers upload from Google

    I’d love to claim that they were taking a lead from us and our adCenter to AdWords converter, but, I suspect that Microsoft have had this in the pipeline for some time. On Wednesday, they announced (among a bunch of other changes) that they have improved their import functionality: > You can... Read more

  • Adwords Finally Allows Date Range Comparison (Hooray!)

    Ever since the new version of Google Analytics came out earlier this year which allowed you to do date range comparisons I have been itching for the day when Adwords would include something similar. Compared to Analytics, the Adwords reporting has been a little bit behind and hadn’t been... Read more

  • The impact of the credit crunch on online advertising

    Our friends at Credit Today asked us to comment for their October edition on the following question: > Globally-speaking, sub-prime lenders have been some of the biggest web advertisers until the credit crunch. How is this lost revenue likely to impact the UK technology/media sectors? It was a... Read more

  • Learning more about advertising travel online

    The main point of the Microsoft event I was at yesterday was around improving travel advertising. We started with a bunch of numbers about how things compare from adCenter to the other players in this space: ##Conversions Across the board, Nielsen Netratings have found that adCenter convert at a... Read more

  • How to advertise travel services on Microsoft AdCenter: Tuesday 16th October

    I’ve just reserved a place to go along to the Microsoft-organised afternoon for people advertising travel products and services on Microsoft AdCenter on Tuesday. Are any of our readers going? One of the reasons I’m interested in going is that we are very excited by some of the things... Read more

  • How to convert a Google AdWords campaign to MSN AdCenter

    You know that classic ThinkGeek t-shirt ‘Go away or I will replace you with a very small shell script’? Well I think replacing grunt work with work done by a computer is a fantastic thing. Converting a spreadsheet from the format output by AdWords to the format required by MSN AdCenter... Read more

  • Google website optimizer unavailable: not helpful

    [ Update: the product manager at Google contacted me and the problem does appear to be fixed (whether as a result of that or not, I don’t know). The system also seems to be working pretty well....!] I am trying to get Google website optimizer up and running in order to run a simple A/B split... Read more

  • Comparing PPC and natural search traffic with Google Analytics

    I have written before about how I think Google ought to include real search queries in the paid search monitoring. Today, while looking at some reports for a client with Tom, I realised that there is an even bigger reason for wanting this - above not wanting to have to go to the AdWords search... Read more

  • How should a magazine charge for its online advertising?

    Following on from the comedy of Youtube advertising revenues, I thought I’d share a story about advertising pricing on a smaller scale. We have considered advertising Reputation Monitor, our online media monitoring tool in PR Week seeing as it can be useful for PR agencies to monitor blog... Read more

  • Arbitrary limits on Google Analytics

    Yesterday I hit what appears to me to be a completely pointless and arbitrary limit on Google Analytics. Whenever we create a website on behalf of a client I also create them a google analytics account (under my account). This adds value to all of our clients, who probably wouldn’t know to... Read more

  • Sunday Times - interesting take on Baroness Kingsmill story

    In this week’s Sunday Times Prufrock column, Louise Armitstead writes about the Baroness Kingsmill story I commented on, saying that the peer is not going soft on Google (all following on from an article in the FT ). Louise has discovered that Baroness Kingsmill is a consultant to Microsoft... Read more