Category: ppc
  • A letter to my 2007 self: assorted advice

    Rand recently wrote his 2007 self a letter and asked me and a bunch of other people to do the same. I was struck, reading Rand’s letter, by the degree to which his advice to himself is useful and actionable right now (for himself - and, to a lesser degree, for me and others). I am hoping to... Read more

  • Are Yahoo giving away PPC ads for free?

    We recently noticed that when searching on Yahoo for Distilled a sponsored advert was appearing. The strange thing about this is that we do not run any PPC adverts on Yahoo. We do run some PPC adverts on Google but they are not targeted at branded searches and none of our adverts contain the ad... Read more

  • New Adwords Plusbox Feature Being Tested

    In amongst all the kerfuffle of the searchology news I’ve noticed something else new being tested on adwords. I’m not sure if this is a permanent change for a select number of sites or if it’s the start of a new change but when I search for ‘small dog ‘ in the US I see... Read more

  • Google moves into Behavioural advertising

    We’ve already seen demographic targeting for some time on Google’s content network but now they are taking a step further and offering behaviour-based advertising. By tracking your surfing habits, they will be able to display adverts based on your interests rather than the content of the page that... Read more

  • The Problem with Google’s Broad (Advanced) Match Keywords

    I just read a very interesting blog post from the Rimm-Kaufman Group about the changes that Google had made to Broad match keywords and the resulting effects. In the article they point out how the performance of broad match terms has gone down and that they have been noticing some troubling... Read more

  • Google Adwords Editor 7.0 Released (& Bug Found)

    I recently installed the new Adwords Editor 7.0 and thought I’d share my thoughts and first experiences of it with you. Although there is plenty to like about the upgrade, there is also one big problem that you need to keep your eye on. First the pros; First page bid estimates: AdWords Editor... Read more

  • Google’s ploy to boost search traffic & Interflora sue M&S for brand bidding

    There have been a couple of interesting developments in paid search in the last week. The first was that Google are planning to run their own ads linking to Google search results for a variety of high value keywords such as credit cards – and they are going to run them on the content network. They... Read more

  • Combining search and display advertising

    We have been working recently with some of our long-term clients to expand their online advertising from PPC into PPC + online display. For some reason, it seems to be something that quite a lot of prospects have been more interested in recently when I have been out and about meeting people. I can... Read more

  • Google To Lift Ban on Gambling PPC Advertising in the UK - Tomorrow!

    Google have announced that they are relaxing their ban on gambling advertising in England, Scotland & Wales from tomorrow. Companies that are registered with the Gambling Commision or within the European Economic Area can now advertise to UK users, allowing a number of non-UK companies such as... Read more

  • World Vision PPC Competition –Result

    First of all, a big thank you to everyone who entered the competition. The response was excellent and you can be sure that your efforts will have been of real benefit in assisting World Vision in their Relief work. After the cull last month, we were left with four adverts battling it out for top... Read more

  • Myanmar Cyclone PPC Competition update

    Sorry for the delay with the competition, we had a few little troubles (all to do with linking to a page that solicits funds and getting tax-exempt status for it) but it’s running now and we have an update on progress. And then there were four... Brandishing a tool to gauge statistical... Read more

  • Live Blogging the Team Building Day - 9.45am

    Distilled team building day (also known as “needs to be PPCeen to be believed” - blame Lucy) is officially underway. We’ve all been in since silly-o-clock (7.30am) and breakfast has been had. If you’re following along at home check out our photos on flickr Back to the task... Read more