Category: ppc
  • What is So Enhanced About Enhanced Campaigns?

    The world of Paid Search has been buzzing today with news of ‘ Enhanced campaigns’ that Google will be rolling out over the coming weeks and will be taking over from the current campaigns entirely by June. For those who haven’t already read about it the short version is that you will no longer be... Read more

  • From Zero to Remarketer in No Time Flat

    Retargeting is a proven tactic that provides great ROI. Why wouldn’t it be? If you can get past the sometimes-creepy idea of ads following you around the web, it makes complete sense why it would be so effective. Users wouldn’t be on your site if they didn’t have at least some... Read more

  • Why PPC Should Be a Part of Your Online Marketing Strategy

    If you’re an SEO, it’s easy to discount the role of PPC in overall online marketing strategy. When most other types of online marketing succeed, they improve search engine optimization: content increases backlinks, usability increases conversion rate and makes our search traffic more profitable... Read more

  • New PPC Extensions and Why You Care

    Even if you don’t know PPC like an expert, you have probably heard of the elusive ‘Quality Score.’ Simply, quality score (QS) is the grade between 1 and 10 that Google gives your keywords; 10 being absolutely perfect. It is determined primarily by the number of clicks v... Read more

  • Decrease Spend, Increase Conversions [Case Study]

    One of my points last month in 8 PPC Spring Cleaning Necessities was to have the right geo-targeting. I pointed out where you can find which cities and states you are appearing in, and I mentioned briefly that you should create state-specific campaigns for the ones that are performing the best. At... Read more

  • It’s Time to Learn Paid Search (or Look for an Agency)

    SEO and PPC stay pretty separate in the online marketing industry, it seems. I’ve answered a lot of questions about paid search and how it works, but the majority of the industry seems to discount the value paid search can bring to a website (maybe because paid links are so bad?). Sometimes... Read more

  • 8 PPC Spring Cleaning Necessities

    If you’ve just started running paid ads, or if even if you’ve been doing it for a while, there are always improvements that can be made: more keywords to target, bids to be changed, landing pages to be optimized. To help you get a fresh start on your account this spring, I’ve put... Read more

  • AdWords & AdSense Display Advertising: Watch This Space

    Display advertising is getting a makeover! At the end of March Google announced they will soon launch a new Display Network tab to AdWords. They mention briefly how far display advertising has come, and now they are making it even better. This is excellent news for us. Now we will have a Targeting... Read more

  • 3 Adwords Metrics That Make All the Difference [Guest Post]

    From John: Today’s guest post comes from Megan Marrs, a blogger and marketing associate at Wordstream. We don’t often talk about PPC here on the Distilled site, but we think it is important to explore all areas of inbound/online marketing. Many PPC ideas and activities can also heavily... Read more

  • It’s 9 o’ clock. Do you know where your ads are?

    Google keeps quite a bit of information under wraps. We advertisers play Google’s game in hopes of obtaining the ultimate payoff: The Conversion. We cleverly sculpt ads to end with punctuation in the first description line so IF our ad ranks for the top 3 places it will appear next to the title.... Read more

  • Google Bounce Rates: The Untold Story

    Background for the post: I recently took (and passed, yay!) the Google Analytics certification exam. Like a good SEO, I read and watched all of the training material. Part way through, they discuss bounce rates. It occurred to me that many people get bounce rates wrong, the definition that is. The... Read more

  • Tuning Google Analytics for Dense Pages

    It has become increasingly common for websites to put all information for a product on a single page and deliver that information to the user in manageable chunks through JavaScript or CSS or some other web-devilry. This presents an Analytics conundrum for these sites, which many site owners won’t... Read more