Category: ppc
  • Decrease Spend, Increase Conversions [Case Study]

    One of my points last month in 8 PPC Spring Cleaning Necessities was to have the right geo-targeting. I pointed out where you can find which cities and states you are appearing in, and I mentioned briefly that you should create state-specific campaigns for the ones that are performing the best. At... Read more

  • It’s Time to Learn Paid Search (or Look for an Agency)

    SEO and PPC stay pretty separate in the online marketing industry, it seems. I’ve answered a lot of questions about paid search and how it works, but the majority of the industry seems to discount the value paid search can bring to a website (maybe because paid links are so bad?). Sometimes... Read more

  • 8 PPC Spring Cleaning Necessities

    If you’ve just started running paid ads, or if even if you’ve been doing it for a while, there are always improvements that can be made: more keywords to target, bids to be changed, landing pages to be optimized. To help you get a fresh start on your account this spring, I’ve put... Read more

  • AdWords & AdSense Display Advertising: Watch This Space

    Display advertising is getting a makeover! At the end of March Google announced they will soon launch a new Display Network tab to AdWords. They mention briefly how far display advertising has come, and now they are making it even better. This is excellent news for us. Now we will have a Targeting... Read more

  • 3 Adwords Metrics That Make All the Difference [Guest Post]

    From John: Today’s guest post comes from Megan Marrs, a blogger and marketing associate at Wordstream. We don’t often talk about PPC here on the Distilled site, but we think it is important to explore all areas of inbound/online marketing. Many PPC ideas and activities can also heavily... Read more

  • It’s 9 o’ clock. Do you know where your ads are?

    Google keeps quite a bit of information under wraps. We advertisers play Google’s game in hopes of obtaining the ultimate payoff: The Conversion. We cleverly sculpt ads to end with punctuation in the first description line so IF our ad ranks for the top 3 places it will appear next to the title.... Read more

  • Google Bounce Rates: The Untold Story

    Background for the post: I recently took (and passed, yay!) the Google Analytics certification exam. Like a good SEO, I read and watched all of the training material. Part way through, they discuss bounce rates. It occurred to me that many people get bounce rates wrong, the definition that is. The... Read more

  • Tuning Google Analytics for Dense Pages

    It has become increasingly common for websites to put all information for a product on a single page and deliver that information to the user in manageable chunks through JavaScript or CSS or some other web-devilry. This presents an Analytics conundrum for these sites, which many site owners won’t... Read more

  • Transitioning Your Yahoo! Search Marketing Account to MSN AdCenter

    It’s funny, I’ve always considered the Yahoo! Search Marketing and MSN’s AdCenter PPC networks a royal pain. Even with Google’s AdWords controlling roughly 80% of the paid clicks coming into my clients’ sites, I still managed to spend probably less than 5% of my time... Read more

  • The Wonderful World of Wonder Wheel

    I’ve said it before and I’ll say it again, PPC and SEO need to get along. Why? There are such awesome tools on each side that can benefit the other. Not to mention the wealth of information from one that can feed results in the other. Case and point today is a tool that has not been... Read more

  • Killer PPC Account Reviews

    The Distilled Crew in London was busy last week at conferences, A4uexpo and SMX Advanced London to be exact. But the US team was doing the same. I presented at Search Exchange in Charlotte, NC last week. I promised the attendees my slides and a bonus PDF, and so you guys get them too. This... Read more

  • Measuring the effectiveness of branding

    Google have produced a new metric for judging the effectiveness of content network campaigns – the ‘ view-through conversion ’. I think that this is an excellent addition to the marketer’s toolkit but it comes with a word or two of warning. The essence of this new metric is that you now get a... Read more