Category: mobile
  • How do Accelerated Mobile Pages (AMP) from Google Work?

    At its simplest, AMP HTML is a subset of HTML with only specific JavaScript "components" available. It's designed for creating "reading" content, rather than anything interactive. It is already designed to have ad units included and is going to have a standardised way of including analytics code. Read more

  • 5 Things that Make Me Suspicious of Morgan Stanley’s Report on Apps vs. Mobile Web

    A recent VentureBeat article was shared widely in the digital marketing space at the end of last week. The core claim is that, while apps consume ~87% of time spent on mobile devices, more people use mobile web properties than their associated apps, and the gap is widening. Unfortunately, I have issues with the initial analysis (found in a Morgan Stanley report), despite the fact that I believe the overall claim to be true, and I think it’s especially important that we look critically at things we want to believe. Read more

  • Mobile Web 1.0: Party Like It’s 1999

    Do you remember the first websites from the early days of the web, circa 1994-95? We laugh at them now, but back then they were all we had, no matter how funny looking or awkward the experience. Brian Massey, Founder of Conversion Sciences, says we're there again, but this time on mobile. Read on and Brian will show you how to turn your firm's mobile experience into a high-converting money-making machine.
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  • How mobile & conversational search will break the existing Paid Search model

    Conversational search has been around for a while now, and although that has not immediately changed the paid search landscape, I believe that in the near future it will, and I'm going to run through why I believe that to be the case. The questions I'm asking in this blog post are why does it need to change and what will that mean for paid search? Read more

  • Three Reasons Why Paid Marketers Should Embrace the Mobile Revolution

    Failing to embrace any emerging trend is a death sentence in the business world, but none more so than the mobile revolution and the paid marketer. If you and your business want to be in the optimal position to get the largest slice of 'mobile' pie you can, you need to start embracing mobile. If you haven't already started embracing the revolution, here's a few reasons why you should change your tune. Read more

  • Story Focussed Data Visualisation

    Towards the end of last year, we completed a project for blinkbox Books that charted the careers of some of the greatest authors of the last 200 years, and showed at what age they published their breakthrough books. The final piece was an overall success, doing well on social media and gaining some excellent coverage online. However, the process of arriving at the final execution and design was by no means straight forward.
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  • Don’t Change Your Mobile Plans For Google

    There’s not long until Google rolls out its updated algorithm on the 21st of April. Factoring in ‘mobile-friendliness’ as a ranking signal, the algorithm has got some in the industry panicked. How will it affect rankings and what should us search marketers do to prepare? Here’s our CEO Will... Read more

  • Are Mobile Apps a Threat to the Web?

    As Mobile Month here on the Distilled blog draws to a close, two members of the team discuss whether the rise of mobile apps poses a threat to the web as we know it. “adoption of mobile web devices is booming” “trying to build walled gardens on the internet has failed... Read more

  • Mobile SEO in 2015 - Is Your Site Up To Date?

    A year and a half ago, I worked with Bridget Randolph to put together a guide to building a mobile site. It takes you through the process of creating a mobile-friendly site, from design to development to analytics. Needless to say, we did a lot of research into mobile site creation. We spent so... Read more

  • Build Different Things – Why You’re Not Done When Your Website is Responsive

    There’s a common objection that comes up among marketers when I talk about the incredible rate at which mobile is eating the world. Many say that these trends are all well and good, but they don’t actually change the tactics of web marketing beyond the need to make your website mobile-friendly. For... Read more

  • Is Voice the Next Big Thing in Mobile?

    Any marketer worth their salt is paying attention to trends in mobile right now. The ubiquity of mobile means it can no longer be forgotten or treated as a separate part of marketing. In fact, as I argued in my latest SearchLove presentation, we are now increasingly facing a situation where online... Read more

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