Category: marketing
  • Flying in the face of ‘good’ grammar

    With such an emphasis on great content these days, companies may be keen to tighten up their use of grammar. But before pledging allegiance to every grammatical rule going, it’s worth thinking about the ways in which you use language for a given effect. I think we can all agree that we need... Read more

  • Don’t Silo Me, Bro: Integrating Content Strategy Across Disciplines

    Sometimes I resent the term “content strategy”. The reason is it brings with it limitations. Humans are known to use labels as a way to make sense of the world, but this systematic bucketing comes with consequences. Essentially this “categorical perception” can make it... Read more

  • 18 Speakers, Two Days...One SearchLove

    Now that the excitement of SearchLove London is behind us, we thought we’d console ourselves with a few of our favourite stories and snippets from the action-packed two days. It was wonderful to see attendees from across Europe and beyond fill The Brewery, all eager to hear about the most advanced... Read more

  • A Window into Brandopolis

    With the construction of our cityscape coming to a close, who better to talk us through the multimedia report than the writer herself, Lydia Laurenson. Take a look at the video as Lydia talks you through the four key pillars of Brandopolis and what you can expect ahead of its launch this Wednesday... Read more

  • 7 Game Changing Marketing Campaigns

    As a marketer you’re responsible for changing the game. Every day you have the opportunity to dream up and execute a marketing initiative that could re-shape your business and re-define your career. And that’s damned exciting. And it’s also kinda scary. Because it’s hard. This post isn’t a classic... Read more

  • A leap of faith and the willingness to fail: Early adoption stories from SAP and Dell

    This post comes from Lydia Laurenson who has been working with us on the forthcoming big brand industry report. In the upcoming Brandopolis report about the content strategies at top brands, I have a section on Early Adoption Stories — tales of brands that managed to jump on a given content... Read more

  • How Starbucks can enter the Third Space online

    While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of... Read more

  • Honda’s fan love and how community is the most important asset to your brand

    Another look into the forthcoming industry report, Brandopolis (set to land in a few weeks time) this post comes from Lydia Laurenson once more as she catches up with the Creative Social Media Director at RPA, J. Barbush. “Social media is something that people live, versus something they need... Read more

  • How to Train a Content Team to Have a Singular Brand Voice

    If you’ve delved into the realm of content marketing or created a content team, you’ve likely come across the term “brand voice.” You’ve probably also run into sources that argue how important brand voice is—and they’re right. Nailing down your brand’s story and voice is vital to your content... Read more

  • Welcome to Paradise, SearchLove San Diego 2013 Day Two

    As promised, after an evening of poolside drinks and the sweet refrain of Katy Perry's 'California Girls' whirling round the fire pit (No? Just me then...) we're back at Paradise Point for Day Two of SearchLove San Diego. Expect everything from content pointers as tuneful as poetry to an afternoon... Read more

  • Your Brand Must Stand for Something: Vision and Values in Content Marketing

    Yes, content. Right. We talk about it a lot these days. Big content. Starting small. Maturing formats and increased competition. While our work is still “SEO” in the sense that we’re focused on increasing audience and business through organic search, getting there is more about creating and... Read more

  • Brandopolis is nigh; the history of content marketing and its future from hereon in

    Brandopolis is coming.... Behind the scenes we’ve been working hard on Brandopolis - our industry report that explores how some of the world’s leading brands make their mark online. The report includes hard won stories from the likes of Honda, Maybelline, Dell and Facebook to name but a few.... Read more