Category: marketing
  • In Praise of “The Long Thought”

    Long content vs short content, that is the question. I’m constantly asked about what kind of content is best when blogging. Some will say that long content is best; others say that short content is better because the Internet trains people to read short content. The arguments abound on both... Read more

  • LinkLove London 2013, Bowler hats and Breweries

    There’s not many search conferences where you will find yourself being greeted by a chipper gent in a bowler hat on entry or that welcomes a spot of Scalectrix at lunch; must be LinkLove! Yet, whilst Will Critchlow went on to confirm in his presentation that this would be the last LinkLove, here at... Read more

  • Using Big Brand Ideas in Small Business

    Follow your dreams, they say. Work for yourself, they say. Dream big and it’ll happen, they say. But running a small business is so much harder than that. Just getting your name out there is one of the hardest things to do, and the same is true online. To succeed online, it takes more than... Read more

  • Everything a Marketer Needs to Know Can Be Learned from Journalism

    I became a marketer somewhat by accident. I still remember filling out college applications, answering the fretful, “What do you plan on doing with your life?” question with that annoying confidence only a 17 year old can possess. I knew I would be in magazine journalism. If that... Read more

  • DistilledLive Seattle | e-Commerce in 2013

    With record numbers in online shopping at the end of 2012 and e-commerce experiences only set to improve in 2013, it seemed rather fitting to centre the next #DistilledLive video around such a hot topic. In this third edition, Distilled’s Seattle consultants, Mike Pantoliano and Geoff Kenyon... Read more

  • Internet Trends for Marketers

    Last week I gave a talk entitled Internet Trends for Marketers at our free meet-up in London ( sign up here if you would like to hear about the free meet-ups we run ). Since I’m aware that not everyone can make it to London for a meet-up, I thought I would revisit the same talk in a G+... Read more

  • DistilledLive | Where is Link Building going in 2013?

    Whether it’s these little updates, our regular local MeetUps or our industry leading SearchLove conferences, #DistilledLive covers all our live and interactive content. Before Christmas, Will Critchlow talked you through some of the latest industry news to help keep you abreast of what’s been... Read more

  • Kill It In Content Creation By Knowing Your Customer Conversion Funnel

    All online businesses want links. To get links using content, it seems like an easy equation: epic content = a lot of links. But what exactly does epic content mean? Oftentimes the task of developing epic content is left to creative types; leaving them with little more than the goal of having it... Read more

  • Testing Content Via Different Marketing Channels

    As SEOs, we’re often told the value of having unique, quality content on a site. However, it can be difficult to quantify what that means - is it just ensuring that the content itself isn’t duplicate on your own and other sites? Is it a preventative measure against Panda or future... Read more

  • Positive Outing: Interview with Appliances Online

    In August Kate wrote a great review of the fashion site Modcloth. Continuing on our “outing of awesome companies” trend I wanted to draw attention to some of the great things going on at Appliances Online. Appliances Online does what it says on the tin—it’s a place to buy white... Read more

  • Using Honest Social Proof to Go Viral

    Among my many pet peeves, marketers who make clumsy appeals to science are close to the top. You may, at some point, have read a blog post from a marketer who talks about “social proof” like it’s some kind of Jedi mind trick marketing gurus pull on their customers. Not only does the “psychology of... Read more

  • Shut Up and Be Funny!

    Let’s start things off with a few jokes. Most things that are awful begin with an unidentified wetness. — Scott Simpson (@scottsimpson) September 17, 2010 jesus exiting crypt like kramer entering jerry’s apt — mark leidner (@markleidner) April 8, 2012 How bout a web marketing joke?... Read more