Category: marketing
  • Content Marketing DOs and DON’Ts

    While everyone’s definition of content marketing is a little different, the execution side of this marketing channel has much more definitive best practices. Whether you are new to content marketing or just looking for validation that your program is running smoothly, here are some of the... Read more

  • Play it Safe to Consistently Lose in Online Marketing

    In consulting larger companies, I’ve recently learned that it’s many times easier to convince decision makers to act when a competitor is already executing a similar strategy. Suggest the same strategy as an untested initiative and it’s nearly impossible to win approval from management. As... Read more

  • 5 email marketing tips I’ve found useful

    Email marketing is one of those things that I never set out to do. In the early days of Distilled (much like the book-keeping, tax returns, and general admin) it was my job simply because someone had to do it. We started small - emailing the dozens of people who came to our early events. A few... Read more

  • I Want Proof - What’s it Like to Have Your Company on Shark Tank

    I love listening to people’s business ideas. There’s nothing that gets the creativity flowing more than a brainstorming session with some loose concepts and maybe a beer or two. That’s probably why I love watching ABC’s Shark Tank (for you Brits, it’s the same concept... Read more

  • Understanding Real Company, ahem “Stuff”, DistilledLive Seattle video discussion

    In the last DistilledLive video, Will and Bridget gave their thoughts on mobile sites and search. For this week’s edition however, we’re heading back to the Seattle offices to talk through a much discussed turn of phrase within the industry of late. Our consultants, Kate Morris and... Read more

  • In Praise of “The Long Thought”

    Long content vs short content, that is the question. I’m constantly asked about what kind of content is best when blogging. Some will say that long content is best; others say that short content is better because the Internet trains people to read short content. The arguments abound on both... Read more

  • LinkLove London 2013, Bowler hats and Breweries

    There’s not many search conferences where you will find yourself being greeted by a chipper gent in a bowler hat on entry or that welcomes a spot of Scalectrix at lunch; must be LinkLove! Yet, whilst Will Critchlow went on to confirm in his presentation that this would be the last LinkLove, here at... Read more

  • Using Big Brand Ideas in Small Business

    Follow your dreams, they say. Work for yourself, they say. Dream big and it’ll happen, they say. But running a small business is so much harder than that. Just getting your name out there is one of the hardest things to do, and the same is true online. To succeed online, it takes more than... Read more

  • Everything a Marketer Needs to Know Can Be Learned from Journalism

    I became a marketer somewhat by accident. I still remember filling out college applications, answering the fretful, “What do you plan on doing with your life?” question with that annoying confidence only a 17 year old can possess. I knew I would be in magazine journalism. If that... Read more

  • DistilledLive Seattle | e-Commerce in 2013

    With record numbers in online shopping at the end of 2012 and e-commerce experiences only set to improve in 2013, it seemed rather fitting to centre the next #DistilledLive video around such a hot topic. In this third edition, Distilled’s Seattle consultants, Mike Pantoliano and Geoff Kenyon... Read more

  • Internet Trends for Marketers

    Last week I gave a talk entitled Internet Trends for Marketers at our free meet-up in London ( sign up here if you would like to hear about the free meet-ups we run ). Since I’m aware that not everyone can make it to London for a meet-up, I thought I would revisit the same talk in a G+... Read more

  • DistilledLive | Where is Link Building going in 2013?

    Whether it’s these little updates, our regular local MeetUps or our industry leading SearchLove conferences, #DistilledLive covers all our live and interactive content. Before Christmas, Will Critchlow talked you through some of the latest industry news to help keep you abreast of what’s been... Read more