Category: marketing
  • The Changing Face of Web Marketing

    The internet is changing fast, that much is sure. For years upon years, decades upon decades, the world seemed to change slowly (though I’m sure it seemed fast at the time). Cars have taken over 100 years to get to the point where they are now. Innovations in other areas, such as food... Read more

  • The Curse of the Cliché

    The wandering mind is, perhaps, one of the most powerful enemies of online copy. A reader runs his eyes across all sorts of pages, flitting between multiple screens before deciding what he actually wants is a coffee. In turn, written content must first catch someone’s attention, then hold on for... Read more

  • How to Develop and Maintain a Content Team

    We’re all are aware that content marketing is on the rise. You can tell just by the number of buzzwords thrown around: sticky content, snackable content, engagement, content curation, etc. In the midst of such a popular marketing strategy, it’s easy to get swept away in the trendiness of it all.... Read more

  • The Perils of Exploiting Pop Culture to Sell Unrelated Things Online

    Steve: “Guys. GUYS! I’ve got it. The perfect piece of link bait for 2013! Okay, okay so you know how everyone will be talking about the Xbox One and Sony’s Playstation 4 this Holiday season? What if we did an infographic that explores the personality differences between an Xbox... Read more

  • Thought Google Analytics was all about SEO? Think again.

    Within his recent LinkLove presentation, Will Critchlow talked about this idea of becoming a ‘full stack marketer’ and it’s an idea that resonates here at Distilled and the kind of direction we are working towards as a company. When it comes to being a smarter online marketer, it’s important to... Read more

  • Design For People Not For Bots

    The longer I work in internet marketing, the more I wonder if we’re often missing the point. We tend to think primarily in terms of “link-juice,” conversion rates, or increasing traffic, and when it comes to accountability, we usually look to Google as some omnipotent deity... Read more

  • Building links and leads: How co-marketing can work for you

    I got to know Liz when we ran a joint webinar with Hubspot a few months ago. Unlike some other efforts we’d made to do joint marketing with different companies, this one went super well. With this in mind, we thought we’d ask her to share some secrets to successful co-marketing with you... Read more

  • The Future of Search

    Welcome to the World of Tomorrow! Sorry...had to be done. I’m here at eConsultancy’s Future of Digital Marketing conference where our very own Mr Will Critchlow is presenting his thoughts on the Future of Search. As the chances of all of our readers actually being in this conference... Read more

  • The Content Marketing Show Round Up - May 2013

    Friday saw more than 1000 marketers attending the Content Marketing Show in Logan Hall at the Institute of Education in London. This was my favourite slide of the day - it’s Paul May’s & the photo was taken by Stacey Cavanagh. The wifi password was ‘going underground’ but... Read more

  • Content Marketing DOs and DON’Ts

    While everyone’s definition of content marketing is a little different, the execution side of this marketing channel has much more definitive best practices. Whether you are new to content marketing or just looking for validation that your program is running smoothly, here are some of the... Read more

  • Play it Safe to Consistently Lose in Online Marketing

    In consulting larger companies, I’ve recently learned that it’s many times easier to convince decision makers to act when a competitor is already executing a similar strategy. Suggest the same strategy as an untested initiative and it’s nearly impossible to win approval from management. As... Read more

  • 5 email marketing tips I’ve found useful

    Email marketing is one of those things that I never set out to do. In the early days of Distilled (much like the book-keeping, tax returns, and general admin) it was my job simply because someone had to do it. We started small - emailing the dozens of people who came to our early events. A few... Read more