Category: marketing
  • How Starbucks can enter the Third Space online

    While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of... Read more

  • Honda’s fan love and how community is the most important asset to your brand

    Another look into the forthcoming industry report, Brandopolis (set to land in a few weeks time) this post comes from Lydia Laurenson once more as she catches up with the Creative Social Media Director at RPA, J. Barbush. “Social media is something that people live, versus something they need... Read more

  • How to Train a Content Team to Have a Singular Brand Voice

    If you’ve delved into the realm of content marketing or created a content team, you’ve likely come across the term “brand voice.” You’ve probably also run into sources that argue how important brand voice is—and they’re right. Nailing down your brand’s story and voice is vital to your content... Read more

  • Welcome to Paradise, SearchLove San Diego 2013 Day Two

    As promised, after an evening of poolside drinks and the sweet refrain of Katy Perry's 'California Girls' whirling round the fire pit (No? Just me then...) we're back at Paradise Point for Day Two of SearchLove San Diego. Expect everything from content pointers as tuneful as poetry to an afternoon... Read more

  • Your Brand Must Stand for Something: Vision and Values in Content Marketing

    Yes, content. Right. We talk about it a lot these days. Big content. Starting small. Maturing formats and increased competition. While our work is still “SEO” in the sense that we’re focused on increasing audience and business through organic search, getting there is more about creating and... Read more

  • Brandopolis is nigh; the history of content marketing and its future from hereon in

    Brandopolis is coming.... Behind the scenes we’ve been working hard on Brandopolis - our industry report that explores how some of the world’s leading brands make their mark online. The report includes hard won stories from the likes of Honda, Maybelline, Dell and Facebook to name but a few.... Read more

  • Take Me Down To Paradise City, SearchLove San Diego 2013 Day One

    Beautiful blue skies. Palm trees swaying in the light afternoon breeze. You’d be forgiven for thinking this was some sort of holiday. But last week saw over 20 industry experts descend upon sunny San Diego to speak at Distilled’s first West Coast event at Paradise Point. If you made it... Read more

  • The Dangers of Dark Patterns

    There’s no doubt that SEO and Internet Marketing has come a long way. The past few years have been chockfull of substantial shifts in the ways that we do business – causing quite a few growing pains. But with an ongoing transition away from spammy tactics and a refocused spirit on elevating... Read more

  • Fancy some free stuff? Get involved with Swag Day

    With a whole wealth of new Distilled branded merchandise just in time for SearchLove San Diego, we’re holding our very own Swag Day on Wednesday 14th August. Get the chance to win all the goodies by taking part. For one day only, we’re offering you the chance to get hold of a Distilled bundle of... Read more

  • Goldman Sachs’ big problem with Twitter

    This post is a teaser for a report that we’re creating on digital strategy at the Interbrand 100 list of top brands. We’ve asked journalist Lydia Laurenson to head the research on this project. If you’ve ever worked on an interesting digital strategy project for a top brand — whether the project... Read more

  • Redefining “Unique Content”

    During the “Ultimate Q&A” session at MozCon 2013 last month, I was asked the following question: “I work for an enterprise level ecommerce company. I’m looking to scale unique content. What are some of the top strategies you would recommend?” This is a great question and one that... Read more

  • The Changing Face of Web Marketing

    The internet is changing fast, that much is sure. For years upon years, decades upon decades, the world seemed to change slowly (though I’m sure it seemed fast at the time). Cars have taken over 100 years to get to the point where they are now. Innovations in other areas, such as food... Read more