Category: marketing
  • Stolen Moose Heads: An Interview with innocent

    In the last few weeks I’ve been putting together a new guide for our Distilled audience: Finding Your Brand’s Voice. It offers practical and detailed advice on how a company can shape its own tone of voice in order to project a unique and consistent persona. As part of researching the guide, I... Read more

  • The Year in Search - A Round Up of 2013

    As 2013 draws to a close come with me, dear reader, as we review this year in search. We saw yet more animal-shaped Google updates, spent a horrifying amount of time watching Harlem Shake videos and there was some noise about GIFs being pronounced JIF. Continuing on its mission to make the world... Read more

  • Holiday Inspiration for Marketers

    Hey, how are you? My name is Maria Hayhow and I’m the newest member of Distilled Seattle! It is safe to say I am nowhere near ready for the holidays, but I have been giving a great deal of thought to holiday-centric content. Social media is a great avenue to spread the holiday cheer. Even during... Read more

  • So You Think You’ve Got A Viral Idea? Now What

    So, you’ve come up with an awesome content marketing idea. In fact, it’s so good, that you reckon it could go viral. But how do you know if you’ve really got a hit on your hands? To help understand whether you’re about to go viral, we’re going to cover: The key... Read more

  • David Brent, Meet Clippy the Paperclip (How to create a mascot)

    Mascots are all the rage these days. A large gang of fluffy characters is slowly taking over the internet, popping up on our screens with their goggling eyes and goofy grins. Apart from a mild distaste for overly cutesy things, I applaud this trend. A mascot provides a fun and memorable way for a... Read more

  • Don’t get stuck in a content rut, this week’s DistilledLive video

    When you realise something works in the online world, it’s easy to keep at it and get stuck in a content rut. For this week’s DistilledLive, Jess and Britt maximise the perks of being in the same office (and time zone) by taking a look beyond competitor’s borders when it comes to approaching your... Read more

  • If You Want to be in The Media, Become Media-Worthy

    Gone are the days of producing infographics just for the sake of creating linkbait. With the insane amount of brilliant content that is being shared on the Internet, you have to be more strategic than ever to create a campaign that has a chance of being successful. Of course, you can’t ever... Read more

  • Flying in the face of ‘good’ grammar

    With such an emphasis on great content these days, companies may be keen to tighten up their use of grammar. But before pledging allegiance to every grammatical rule going, it’s worth thinking about the ways in which you use language for a given effect. I think we can all agree that we need... Read more

  • Don’t Silo Me, Bro: Integrating Content Strategy Across Disciplines

    Sometimes I resent the term “content strategy”. The reason is it brings with it limitations. Humans are known to use labels as a way to make sense of the world, but this systematic bucketing comes with consequences. Essentially this “categorical perception” can make it... Read more

  • 18 Speakers, Two Days...One SearchLove

    Now that the excitement of SearchLove London is behind us, we thought we’d console ourselves with a few of our favourite stories and snippets from the action-packed two days. It was wonderful to see attendees from across Europe and beyond fill The Brewery, all eager to hear about the most advanced... Read more

  • A Window into Brandopolis

    With the construction of our cityscape coming to a close, who better to talk us through the multimedia report than the writer herself, Lydia Laurenson. Take a look at the video as Lydia talks you through the four key pillars of Brandopolis and what you can expect ahead of its launch this Wednesday... Read more

  • 7 Game Changing Marketing Campaigns

    As a marketer you’re responsible for changing the game. Every day you have the opportunity to dream up and execute a marketing initiative that could re-shape your business and re-define your career. And that’s damned exciting. And it’s also kinda scary. Because it’s hard. This post isn’t a classic... Read more