Category: marketing
  • Stream, Stream, Stream: A Look at the Current State of TV

    Beatles or Stones? VHS or Betamax? Cable TV or Streaming? What would you say? It is increasingly likely that you will be a ‘streamer’ not a ‘tv-er’, with good reason. Streaming has come a long way in a short time, ‘buffering’ used to be the bleakest of predicaments, stuttering playback and delayed... Read more

  • The Democratization of Video Advertising

    February is a glorious month for television in the US, hosting the legendary Super Bowl, a climactic fusion of modern mass media advertising and entertainment. While I remain a sportsball agnostic Seattle nonfan, as an advertising specialist I’m always excited to see how companies will use the... Read more

  • Your TV is Just Another Screen

    With the Superbowl just around the corner, we thought it was a great time to start talking about the role TV advertising plays in our vision of the future of marketing. Over the next month, Distilled is publishing a series of articles on this topic along with a detailed report on the impact we... Read more

  • What Does the Distilled ‘Voice’ Sound Like?

    I recently launched a new guide called ‘Finding Your Brand’s Voice’, which aims to help companies pin down an effective way of communicating to their customers. While I tried to make the guide as practical and easy-to-use as possible, at times I felt aware of the pesky gap between theory and... Read more

  • How to Bake SEO into the Marketing Cake: Integration as a Recipe for Excellence

    Last year the SEO community talked about the importance of integrating SEO with marketing. Particularly enlightening was Search Engine Watch’s “ The New SEO,“ which discussed the importance of integration, particularly with PR and social. Working with clients, I have seen that the integration... Read more

  • Your Approach to Organic Search is Obsolete: How to Evolve in 2014

    I started working on organic search visibility in 2006. Back then, you didn’t have to get up too early in the morning to rank (at least not for the long tail). Tactics like directory submissions and article syndication still worked, and on-page optimization was relatively straightforward. To some... Read more

  • Using Content as a Tool to Drive Customer Passion

    I think we all can probably agree that consumers are currently exposed to a huge amount of content. As I ‘ve previously mentioned, Americans are now spending an average of 5 hours and 16 minutes online (via laptops, desktops, and mobile devices) and 4 hours and 31 minutes watching TV per day.... Read more

  • Are You Being Heard? Find Your Brand’s Voice, This Week’s DistilledLive Video

    With the launch of our new training guide on the very same topic just around the corner, Head of Content Strategy Adria Saracino talks us through the process of developing a brand tone of voice and how this can help build trust. And wordles. You can read the full video transcript here. Over to you... Read more

  • 4 Types of Content Every Site Needs

    Content is a nebulous topic, it’s hazy, vague, ill-defined. Working as a content strategist I’m often asked similarly nebulous questions. For example - ‘what sort of content should we create?’ I’m a firm believer that c ontent should be goal-driven. By this, I mean... Read more

  • The Art of the Media Interview

    One of the ultimate goals of the media relations facet of PR is to become the go-to person for interviews in your space. When the media starts coming to you for comment, you know your PR efforts are really paying off. This post will consider the two most important elements of becoming a media... Read more

  • What Better Way to Say Happy Holidays...

    ...than ducks in hats. Let’s all get into the festive spirit with this little something from the creative team. Thanks for a great year, everybody! We look forward to sharing more videos, guides, blogs and other fun content in the New Year. Read more

  • Internet Marketers’ Holiday Wishlist

    It’s that time of the year again when internet marketers have too much on their plate. In our professional lives, we’re working like crazy to launch holiday campaigns, tweak them, and monitor their success. In our personal lives, we’re busy attending holiday parties, buying presents and confirming... Read more