Category: marketing
  • Your Approach to Organic Search is Obsolete: How to Evolve in 2014

    I started working on organic search visibility in 2006. Back then, you didn’t have to get up too early in the morning to rank (at least not for the long tail). Tactics like directory submissions and article syndication still worked, and on-page optimization was relatively straightforward. To some... Read more

  • Using Content as a Tool to Drive Customer Passion

    I think we all can probably agree that consumers are currently exposed to a huge amount of content. As I ‘ve previously mentioned, Americans are now spending an average of 5 hours and 16 minutes online (via laptops, desktops, and mobile devices) and 4 hours and 31 minutes watching TV per day.... Read more

  • Are You Being Heard? Find Your Brand’s Voice, This Week’s DistilledLive Video

    With the launch of our new training guide on the very same topic just around the corner, Head of Content Strategy Adria Saracino talks us through the process of developing a brand tone of voice and how this can help build trust. And wordles. You can read the full video transcript here. Over to you... Read more

  • 4 Types of Content Every Site Needs

    Content is a nebulous topic, it’s hazy, vague, ill-defined. Working as a content strategist I’m often asked similarly nebulous questions. For example - ‘what sort of content should we create?’ I’m a firm believer that c ontent should be goal-driven. By this, I mean... Read more

  • The Art of the Media Interview

    One of the ultimate goals of the media relations facet of PR is to become the go-to person for interviews in your space. When the media starts coming to you for comment, you know your PR efforts are really paying off. This post will consider the two most important elements of becoming a media... Read more

  • What Better Way to Say Happy Holidays...

    ...than ducks in hats. Let’s all get into the festive spirit with this little something from the creative team. Thanks for a great year, everybody! We look forward to sharing more videos, guides, blogs and other fun content in the New Year. Read more

  • Internet Marketers’ Holiday Wishlist

    It’s that time of the year again when internet marketers have too much on their plate. In our professional lives, we’re working like crazy to launch holiday campaigns, tweak them, and monitor their success. In our personal lives, we’re busy attending holiday parties, buying presents and confirming... Read more

  • Stolen Moose Heads: An Interview with innocent

    In the last few weeks I’ve been putting together a new guide for our Distilled audience: Finding Your Brand’s Voice. It offers practical and detailed advice on how a company can shape its own tone of voice in order to project a unique and consistent persona. As part of researching the guide, I... Read more

  • The Year in Search - A Round Up of 2013

    As 2013 draws to a close come with me, dear reader, as we review this year in search. We saw yet more animal-shaped Google updates, spent a horrifying amount of time watching Harlem Shake videos and there was some noise about GIFs being pronounced JIF. Continuing on its mission to make the world... Read more

  • Holiday Inspiration for Marketers

    Hey, how are you? My name is Maria Hayhow and I’m the newest member of Distilled Seattle! It is safe to say I am nowhere near ready for the holidays, but I have been giving a great deal of thought to holiday-centric content. Social media is a great avenue to spread the holiday cheer. Even during... Read more

  • So You Think You’ve Got A Viral Idea? Now What

    So, you’ve come up with an awesome content marketing idea. In fact, it’s so good, that you reckon it could go viral. But how do you know if you’ve really got a hit on your hands? To help understand whether you’re about to go viral, we’re going to cover: The key... Read more

  • David Brent, Meet Clippy the Paperclip (How to create a mascot)

    Mascots are all the rage these days. A large gang of fluffy characters is slowly taking over the internet, popping up on our screens with their goggling eyes and goofy grins. Apart from a mild distaste for overly cutesy things, I applaud this trend. A mascot provides a fun and memorable way for a... Read more