Category: marketing
  • Invite Your Audience Backstage: 4 Tips For Making Content About Your Business

    Taking viewers ‘behind the scenes’ has been a staple of DVD extras for years – it’s a relatively cheap way to create additional content for hardcore fans to enjoy. The Game of Thrones crew, say, have gone all out on their ‘backstage’ strategy, with a dedicated blog full of production notes made... Read more

  • Is the Internet Making Us Less Sociable?

    This week we’ve ditched our computer screens in favour of real-life interaction at a few events going on at Driftrock’s Old Street London pop-up shop. It got us thinking about different forms of interaction and the part the internet plays in all this. What do you think? Is the internet... Read more

  • iAcquire Co-CEO Talks Google Authorship

    We invited Joe Griffin, Co-CEO and Co-Founder at iAcquire, to share his thoughts on the significance of Google Authorship and what this means for businesses. What is Google Authorship? Why is it important for search and branding? Google Authorship is a digital authentication process that allows... Read more

  • Hello London! Come Along to our Digital Learning Hub

    Having joined forces with Driftrock, we’re hosting a couple of free events at a pop-up space by Old Street station. We’d like to invite local businesses to come chat with our consultants over a beer, get some expert advice, and hear our speakers share some wisdom at our meetup. Oh and in case this... Read more

  • Bacon Mouthwash: How to Pull Off an April Fool’s Prank

    This blog comes from Beverley Reinemann, one of Distilled’s own Outreach Specialists. I know what you’re thinking. Ok, not really, I’m not that good... Yet. I’ll rephrase. I know what you’re probably thinking: putting your time, effort and money into creating a marketing campaign centered... Read more

  • Writing Flow: An Interview with Kelton Reid from Copyblogger

    The writing process can be a tricky thing, full of dead-ends and uphill stretches. Both writers ourselves, Kyra and I were keen to get an outside perspective on what makes for crafting great copy. Kelton Reid, Director of Multimedia Production at Copyblogger, had many interesting thoughts on the... Read more

  • Getting to the Heart of your Audience: How to Conduct Effective Customer Interviews

    Harriet and I have been hard at work on a new, comprehensive guide for Distilled’s readers. No Words Wasted: A Guide to Creating Focused Content (as you might have guessed) walks readers through content creation and strategy from beginning to end. One of the most crucial steps in content strategy... Read more

  • Should the Government do More to Protect Online Privacy?

    Last week, computer scientist Tim Berners-Lee called for a bill of rights to help protect internet users from surveillance. But how helpful would this be? Should the government really do more to protect online privacy? “We need to update our governance structures” “It’s classic personal... Read more

  • Moving the Needle in 2014: Increasing eCommerce Revenue and User Acquisition

    It’s a new year, with new strategies and you’re in charge of growing your company’s revenue in 2014. But where will your increased sales come from and what activities will you focus on to move the needle? Look around and smell the roses, most likely your new source of customers and revenue will... Read more

  • A Whistle-Stop Tour of Content Marketing Goals

    This guest post comes from Amanda Gallucci, Associate Content Strategist at iAcquire. Whether you are implementing a content strategy in-house or for a client, you can’t measure success without having goals. So what business goals should your content be fulfilling, and what numbers matter to you?... Read more

  • “#IDo”: What Social Media Marketers can Learn from Weddings

    There are lots of posts and articles out there about social media marketing. Some are how-to guides covering technical requirements, some are data-driven theories about what type of content gets the most shares, some are fluff pieces and clickbait. But what I want to look at today (in a very quick... Read more

  • What your Company can Learn from these Bloggers’ About Pages

    Ever hear how the About Page is “one of the most visited pages on your website”? I’ve done some digging, and it turns out, that statement is not just an exaggeration. Out of slightly over 2 million total pageviews got in 2013, the About Section had 96 thousand of those views, coming... Read more