Category: marketing
  • Two Brands Creating Kick Ass Content, And Why It Works

    As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose. If you’ve been in content marketing long enough, you’ve likely noticed a pattern in which many brands skip the strategy and, instead, churn out one-off pieces of... Read more

  • How to Create Evergreen Content that Builds Your Business

    Content marketing spend is projected to grow at a rate of 10.2% per year, which means opportunities are increasing, but it also means the market is becoming more crowded and more competitive. Using evergreen material as part of your strategy allows you to create content that will sink in and last in such a quick moving market, as our Content Coordinator Kyra Kuik explains. Read more

  • Fingers on Buzzers | Quizzes from Around the Web

    What Q features women in sequin dresses, revolving sports cars, and an audience ready to pass out from the excitement of being on camera? Quiz shows, of course!

    In this post, we share some of our favourite quizzes and tests from around the web. Ding ding! Read more

  • 6 Reasons to Join us at SearchLove

    It’s six weeks until the first speaker takes to the stage at SearchLove San Diego, ready to share their freshest and most inspiring insights with a room full of ambitious online marketers. Will you be among them? If you’re yet to grab your ticket, take a look at these six reasons why you... Read more

  • Why Letting Go Could Kick-Start Your Creativity

    To make exceptional creative work, we must defy conventions and accept the risk of failure. This was the main lesson shared at ‘ Here London ’ (run by publishing platform ‘ It’s Nice That ’) – a conference I had the pleasure of attending earlier this summer. Whether a creative or a marketer (or... Read more

  • How Axl Rose Ended Up Commenting on Our Creative Piece

    When the Guns N’ Roses singer weighed in on the debate around one of our recent creative pieces, we knew we’d made it. Following the success of The Vocal Ranges of the World’s Greatest Singers, we’d like to share a bit about how we got there.

    I spoke to various people in the Creative team to find out about the thought process behind the idea. Read more

  • The Doctor Will See You Now: In conversation with Content Strategist, James Gunter

    Doctor Who fanatic, bourbon swiller and content strategy buff. These are just a few of the things we know about content strategist James Gunter. Catching up with Gunter in his Salt Lake City dwelling, TARDIS themed mug in hand, we caught up with the strategist for a bit of a tête-à-tête on Google... Read more

  • What is Content Strategy?

    Explaining what content strategy is, is something of a thorny problem. Let’s kick off with some definitions, Monica Bussolati has put together a great resource of content strategy definitions, some of which I’ve included below: Planning for the creation, delivery, and governance of... Read more

  • 7 Places to Look for Keywords (That aren’t Google AdWords Keyword Tool)

    For a long time now, Google has offered one of the most used free tools for keyword research with information on popularity, competition and suggestion variations. Originally tied to Adwords, the Keyword research tool worked to try and help people better understand Adwords. More recently however... Read more

  • 10 Chrome Dev Tool Hacks For Digital Marketers

    When I joined Distilled, web geeks experts like Tom Anthony seemed to be continually using Chrome developer tools to help them with their day to day tasks. I’d played with it a bit, but had always just used ‘view-source’ and plug ins/extensions for the majority of my technical... Read more

  • 5 Techniques for Promoting your Client without Content

    At Distilled, we do a lot of client work which involves creating and promoting content. The promotion can include outreach, PR, paid social campaigns or even events. Our most recent piece did pretty well on the promotion front and when you have something great to promote, it makes your life a lot... Read more

  • Let’s Talk Web Design

    Ade Lewis has plenty of fresh thinking around online marketing. Maybe it’s the clean countryside air of his home in Somerset, or maybe it’s his diverse work background. Either way, Ade has grown his design agency from a one-man band to a team of 14 in just two years. I grabbed the chance to interview him for the blog. Read more