Category: marketing
  • Getting to the Heart of your Audience: How to Conduct Effective Customer Interviews

    Harriet and I have been hard at work on a new, comprehensive guide for Distilled’s readers. No Words Wasted: A Guide to Creating Focused Content (as you might have guessed) walks readers through content creation and strategy from beginning to end. One of the most crucial steps in content strategy... Read more

  • Should the Government do More to Protect Online Privacy?

    Last week, computer scientist Tim Berners-Lee called for a bill of rights to help protect internet users from surveillance. But how helpful would this be? Should the government really do more to protect online privacy? “We need to update our governance structures” “It’s classic personal... Read more

  • Moving the Needle in 2014: Increasing eCommerce Revenue and User Acquisition

    It’s a new year, with new strategies and you’re in charge of growing your company’s revenue in 2014. But where will your increased sales come from and what activities will you focus on to move the needle? Look around and smell the roses, most likely your new source of customers and revenue will... Read more

  • A Whistle-Stop Tour of Content Marketing Goals

    This guest post comes from Amanda Gallucci, Associate Content Strategist at iAcquire. Whether you are implementing a content strategy in-house or for a client, you can’t measure success without having goals. So what business goals should your content be fulfilling, and what numbers matter to you?... Read more

  • “#IDo”: What Social Media Marketers can Learn from Weddings

    There are lots of posts and articles out there about social media marketing. Some are how-to guides covering technical requirements, some are data-driven theories about what type of content gets the most shares, some are fluff pieces and clickbait. But what I want to look at today (in a very quick... Read more

  • What your Company can Learn from these Bloggers’ About Pages

    Ever hear how the About Page is “one of the most visited pages on your website”? I’ve done some digging, and it turns out, that statement is not just an exaggeration. Out of slightly over 2 million total pageviews Distilled.net got in 2013, the About Section had 96 thousand of those views, coming... Read more

  • Riding the Waves of Digital Disruption, this Week’s DistilledLive Video

    Will is joined by the Chairman of the Board (no, not you Iggy ) John Varney for this week’s DistilledLive video which takes a look at the digital disruption set to hit our screens. Tune into the full video below. You can read along with the video transcript just here. For more insight into the... Read more

  • Hyper-Targeted Audiences, This Week’s DistilledLive Video

    En vogue with our ‘TV month’ here at Distilled, Rob Toledo and Jacob Klein talk us through the changing face of digital content in this week’s DistilledLive video. Where is entertainment going and where do we, as online marketers, fit into this picture? You can read the full... Read more

  • Online Marketing & The Future of Television

    It has been said that one can tell what a person values most by examining how they utilize their spare time. If this is true then we (Americans in particular) place quite a bit of worth on our television shows. You’ve probably seen statistics like these before but last year Nielsen estimated that... Read more

  • Stream, Stream, Stream: A Look at the Current State of TV

    Beatles or Stones? VHS or Betamax? Cable TV or Streaming? What would you say? It is increasingly likely that you will be a ‘streamer’ not a ‘tv-er’, with good reason. Streaming has come a long way in a short time, ‘buffering’ used to be the bleakest of predicaments, stuttering playback and delayed... Read more

  • The Democratization of Video Advertising

    February is a glorious month for television in the US, hosting the legendary Super Bowl, a climactic fusion of modern mass media advertising and entertainment. While I remain a sportsball agnostic Seattle nonfan, as an advertising specialist I’m always excited to see how companies will use the... Read more

  • Your TV is Just Another Screen

    With the Superbowl just around the corner, we thought it was a great time to start talking about the role TV advertising plays in our vision of the future of marketing. Over the next month, Distilled is publishing a series of articles on this topic along with a detailed report on the impact we... Read more