Category: marketing
  • How to Present a Recommendation

    A follow-up to How to use the MECE framework. My first consulting success was down to pure luck. If I had been collaborating with any other client, it would’ve gone the other way. The point of contact was a woman handling digital marketing for a SaaS startup. She was a direct communicator — an... Read more

  • What We Learned in January 2018: The Digital Marketing Month in a Minute

    Facebook seemed to be always in the press through January, as it announced major changes to its news feed, with the main action to make posts from businesses, brands and media less prominent. The overall aim of these changes is to reduce the number of posts that are “crowding out the personal... Read more

  • Creative Inspiration: Content We Enjoyed this Winter

    In the age of everyone having a blog, highly stylised long format can be what it takes to make your written content stand out. At Distilled we often ask ourselves does something being a blog post make it immediately feel less valuable than say, a white paper or a comprehensive guide? Is turning... Read more

  • A Marketer’s Guide to Models

    Clients desperately want forecasts and as a result, we hear these questions all the time - all boiling essentially down to some variant on: These are scary questions to hear from a client - and they are easy ones to push back on - often with some variant on the common reasons reputable SEO firms... Read more

  • What We Learned in December 2017: The Digital Marketing Month in a Minute

    Happy New Year! The decorations are tucked away for another year and we’re all settling back into work, getting ready for the busy year ahead. The end of 2017 didn’t slow down on the digital news front, so let’s take a look at what happened across the web while we were busy preparing for the... Read more

  • Creative Inspiration: Content We Enjoyed this Autumn

    Following on from our post this summer, where we talked through a range of exciting new content, from peace tributes to social adverts, we now turn to what has got eyeballs on a brand this Autumn. Read more

  • What We Learned in November 2017: The Digital Marketing Month in a Minute

    In our final roundup before Christmas, there’s plenty to talk about from all the main players in the tech and marketing industries. The hottest topic at the moment is undoubtedly net neutrality, set to affect the US but with potential repercussions much further afield. Read more

  • 3 Awesome Things You can do with LinkedIn’s New Website Demographics

    Recently, LinkedIn rolled out its new Website Demographics feature which allows any business that has a LinkedIn Ads account to better identify who exactly is coming to their site. While Google Analytics has for years shown us aggregate data with sessions, pageviews, and more, we actually don’t know who makes up these metrics. What LinkedIn aspires to do here is provide granular information about your website’s visitors. Because all of you are busy, I’ve taken the liberty of hashing out a couple of the best ways to use this data for good with your company. Read more

  • What We Learned in October 2017: The Digital Marketing Month in a Minute

    This month’s industry includes stories from most of the major tech companies, including Facebook’s News Feed experiments, Google’s ever-growing hardware selection, and Apple and Amazon both falling foul of the European Commission. There’s also the SearchLove London 2017 roundup and the best from the Distilled blog. Read more

  • Facebook News Feed Experiments: Threat or Opportunity?

    As Adam Mosseri, Head of News Feed at Facebook noted in a post yesterday “There have been a number of reports about a test we’re running in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia.” The test he is referring to is that of moving all content posted by brand pages (not content shared by friends) from the main user News Feed into a separate tab named “Explore”. Read more

  • What We Learned in September 2017: The Digital Marketing Month in a Minute

    While the main tech headlines have revolved around new hardware, with all the major players showing off their new products to the press and public, there has been plenty of updates all around the digital marketing and tech landscapes. Google is making changes to appease both publisher and the EU Commission and Instagram is becoming an advertising juggernaut... Read more

  • What We Learned in August 2017: The Digital Marketing Month in a Minute

    It’s been a month of ups and downs for many companies in the tech world. Facebook has launched its new video service, yet is bogged down by dropping post engagement. Google is as busy as usual, but embroiled in a controversy about its influence on the industry that’s set to roll on. In fact, Uber has probably had the best month, announcing a new CEO, which they will hope will allow them to put its recent troubles in the past... Read more