Category: marketing
  • In(credible): Uncovering Useful Data for Your Next Content Piece

    In September 2015, Harvard Business Review published an article proclaiming data to be the next big thing in content marketing. By then, we at Distilled have been producing data-driven content for at least a three years: from static infographics and survey-driven PR campaigns to data-driven quizzes and complex interactives. In this post, I’m going to talk about where to find great data for your content: from national statistics and APIs to newsletters and podcasts. Before we get into it, it’s important to answer one question. Read more

  • What We Learned in September - The Digital Marketing Month in a Minute

    September’s industry news sees many of the tech industry's biggest companies announcing brand new products, or developments to some of their existing offerings. Snapchat, or Snap Inc., as its parent company is now known, has released Snapchat Spectacles, while Facebook is preparing to launch a Slack competitor. Twitter Moments are rolling out to everyone, while AMP is getting more and more attention from Google. Read on for the full lowdown. Read more

  • What We Learned in August - The Digital Marketing Month in a Minute

    While this month's industry news has a number of Google-related developments to tell you about, it's Facebook and Apple that dominate the news with two major stories to tell you about. Apple is dealing with a bombshell tax ruling, while Facebook's trending team has been fired and the machine algorithm acting solo has gone slightly haywire. Read more

  • What We Learned in July - The Digital Marketing Month in a Minute

    While not on the same level as Microsoft's $26billion purchase of LinkedIn, this month's news is dominated by Verizon's multi-billion dollar acquisition of Yahoo. There is also the usual array of news from Google, including more AMP developments. Instagram also gets in this month's biggest stories, with its newest feature, aptly named 'Stories'. Read more

  • How to Make Award Winning Creative Content - Part 2

    This post is a continuation of part one of ‘How to make award winning creative content’ , which focused on our Drum Search Award for Photoworld. Following on from the previous post, where we discussed the elements of our CEWE Photoworld work that netted us the Best Use of PR - SEO award, part two will run through the campaign that helped us take home the Best Financial Services Campaign - SEO for our client, Fleximize. Read more

  • What We Learned in June - The Digital Marketing Month in a Minute

    June has seen a lot of new products, mergers and updates from many of the big search, technology and social media giants. Google is moving forward with RankBrain, while Pinterest is moving into the commercial space more and more. Microsoft also completed one of the largest tech acquisitions in history, by paying over $26billion for Linkedin. Read on for the essential monthly digital marketing briefing. Read more

  • Feedback: The Most Important Tool for Building Great Teams

    Here at Distilled, we strive to be excellent at giving and receiving feedback. While this is a lofty goal, its existence places value on our team continually sharpening their feedback skills. With this in mind, I want to share the main principles that have served us here at Distilled so well. I will also discuss common roadblocks, which so often derail teams and progress, along with some tips on how to avoid this. Read more

  • What The Block? An Exploration of the Future of Digital Advertising in an Ad Block Climate

    Ad blocking is one of the topics Distilled covered in Searchscape (which showcases our predictions for the future of search) late last year, defining it as one of the most poignant topics in search for 2016. At their simplest, ad blockers are apps, plugins or browser extensions that alter or block ad content on a page. Read more

  • What We Learned in April - The Digital Marketing Month in a Minute

    Perhaps unsurprisingly, a lot of April's biggest stories come directly from Google, with the search engine giant trialling a number of new products, along with changes to its Search Quality Rater Guidelines. Other stories come from many of the other tech giants, including a look at their respective financial results (with some seeing better results than others). Read more

  • Just Let Go! Why Unsubscribing is Critical to Email Marketing Success

    This post will run through some of the negative tactics surrounding email subscriptions. It will also look at how those tactics can have an unseen impact on your marketing success. Finally, we will look into some ways to turn the unsubscribing process into a better experience, even if someone is leaving you for a while. Read more

  • What We Learned in March - The Digital Marketing Month in a Minute

    It's been another busy month in the digital marketing world. Google has announced a brand new version of one of its major products, and a proposed redesign for another. Facebook is ramping up Instant Articles, in preparation to take on Google Accelerated Mobile Pages. It's also been a busy month for Distilled too, with a number of noteworthy blog posts to sink your teeth into. Read more

  • Beyond Search: A Look into the User Acquisition Funnel using Facebook, Unbounce & MailChimp

    When SEO isn’t the best answer, but acquiring users/leads is still important, there are paid tools that should be in one’s arsenal. It’s not just enough to think of throwing money at Facebook, Twitter, Google or even Bing and hoping for the best. Rather, one needs to acutely target, test, record, design and guide potential clients through the funnel to go from visitors to conversions.
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