Category: marketing
  • Nuggets of Wisdom: The Future of Search

    A couple of weeks ago, we held our first Search Chat on Twitter which saw Will Critchlow answer your questions on the future of search. Here are some of the best and most helpful bits. (Some answers are several Tweets welded together.) Q1) “What part will SERP checking play when searches are so... Read more

  • Spot of Free Training, Anyone?

    Next Wednesday (14th May) we’re flinging open the virtual doors of our online training platform, DistilledU, for all to take a look around. Yep, it’s a bit like getting one of those top-level security passes but instead of running around a high-security government building, you’ll be exploring the... Read more

  • Why Niche Markets Should Keep Big Websites Up at Night

    “Uneasy is the head that wears the crown” – Shakespeare In his recent Webmaster video, Matt Cutts talks about how to compete in search with other well established brands online: How on earth are we supposed to compete with them? They rank for everything! We get a very similar question from a lot of... Read more

  • Invite Your Audience Backstage: 4 Tips For Making Content About Your Business

    Taking viewers ‘behind the scenes’ has been a staple of DVD extras for years – it’s a relatively cheap way to create additional content for hardcore fans to enjoy. The Game of Thrones crew, say, have gone all out on their ‘backstage’ strategy, with a dedicated blog full of production notes made... Read more

  • Is the Internet Making Us Less Sociable?

    This week we’ve ditched our computer screens in favour of real-life interaction at a few events going on at Driftrock’s Old Street London pop-up shop. It got us thinking about different forms of interaction and the part the internet plays in all this. What do you think? Is the internet... Read more

  • iAcquire Co-CEO Talks Google Authorship

    We invited Joe Griffin, Co-CEO and Co-Founder at iAcquire, to share his thoughts on the significance of Google Authorship and what this means for businesses. What is Google Authorship? Why is it important for search and branding? Google Authorship is a digital authentication process that allows... Read more

  • Hello London! Come Along to our Digital Learning Hub

    Having joined forces with Driftrock, we’re hosting a couple of free events at a pop-up space by Old Street station. We’d like to invite local businesses to come chat with our consultants over a beer, get some expert advice, and hear our speakers share some wisdom at our meetup. Oh and in case this... Read more

  • Bacon Mouthwash: How to Pull Off an April Fool’s Prank

    This blog comes from Beverley Reinemann, one of Distilled’s own Outreach Specialists. I know what you’re thinking. Ok, not really, I’m not that good... Yet. I’ll rephrase. I know what you’re probably thinking: putting your time, effort and money into creating a marketing campaign centered... Read more

  • Writing Flow: An Interview with Kelton Reid from Copyblogger

    The writing process can be a tricky thing, full of dead-ends and uphill stretches. Both writers ourselves, Kyra and I were keen to get an outside perspective on what makes for crafting great copy. Kelton Reid, Director of Multimedia Production at Copyblogger, had many interesting thoughts on the... Read more

  • Getting to the Heart of your Audience: How to Conduct Effective Customer Interviews

    Harriet and I have been hard at work on a new, comprehensive guide for Distilled’s readers. No Words Wasted: A Guide to Creating Focused Content (as you might have guessed) walks readers through content creation and strategy from beginning to end. One of the most crucial steps in content strategy... Read more

  • Should the Government do More to Protect Online Privacy?

    Last week, computer scientist Tim Berners-Lee called for a bill of rights to help protect internet users from surveillance. But how helpful would this be? Should the government really do more to protect online privacy? “We need to update our governance structures” “It’s classic personal... Read more

  • Moving the Needle in 2014: Increasing eCommerce Revenue and User Acquisition

    It’s a new year, with new strategies and you’re in charge of growing your company’s revenue in 2014. But where will your increased sales come from and what activities will you focus on to move the needle? Look around and smell the roses, most likely your new source of customers and revenue will... Read more