Category: marketing
  • Why Letting Go Could Kick-Start Your Creativity

    To make exceptional creative work, we must defy conventions and accept the risk of failure. This was the main lesson shared at ‘ Here London ’ (run by publishing platform ‘ It’s Nice That ’) – a conference I had the pleasure of attending earlier this summer. Whether a creative or a marketer (or... Read more

  • How Axl Rose Ended Up Commenting on Our Creative Piece

    When the Guns N’ Roses singer weighed in on the debate around one of our recent creative pieces, we knew we’d made it. Following the success of The Vocal Ranges of the World’s Greatest Singers, we’d like to share a bit about how we got there.

    I spoke to various people in the Creative team to find out about the thought process behind the idea. Read more

  • The Doctor Will See You Now: In conversation with Content Strategist, James Gunter

    Doctor Who fanatic, bourbon swiller and content strategy buff. These are just a few of the things we know about content strategist James Gunter. Catching up with Gunter in his Salt Lake City dwelling, TARDIS themed mug in hand, we caught up with the strategist for a bit of a tête-à-tête on Google... Read more

  • What is Content Strategy?

    Explaining what content strategy is, is something of a thorny problem. Let’s kick off with some definitions, Monica Bussolati has put together a great resource of content strategy definitions, some of which I’ve included below: Planning for the creation, delivery, and governance of... Read more

  • 7 Places to Look for Keywords (That aren’t Google AdWords Keyword Tool)

    For a long time now, Google has offered one of the most used free tools for keyword research with information on popularity, competition and suggestion variations. Originally tied to Adwords, the Keyword research tool worked to try and help people better understand Adwords. More recently however... Read more

  • 10 Chrome Dev Tool Hacks For Digital Marketers

    When I joined Distilled, web geeks experts like Tom Anthony seemed to be continually using Chrome developer tools to help them with their day to day tasks. I’d played with it a bit, but had always just used ‘view-source’ and plug ins/extensions for the majority of my technical... Read more

  • 5 Techniques for Promoting your Client without Content

    At Distilled, we do a lot of client work which involves creating and promoting content. The promotion can include outreach, PR, paid social campaigns or even events. Our most recent piece did pretty well on the promotion front and when you have something great to promote, it makes your life a lot... Read more

  • Let’s Talk Web Design

    Ade Lewis has plenty of fresh thinking around online marketing. Maybe it’s the clean countryside air of his home in Somerset, or maybe it’s his diverse work background. Either way, Ade has grown his design agency from a one-man band to a team of 14 in just two years. I grabbed the chance to interview him for the blog. Read more

  • Nuggets of Wisdom: The Future of Search

    A couple of weeks ago, we held our first Search Chat on Twitter which saw Will Critchlow answer your questions on the future of search. Here are some of the best and most helpful bits. (Some answers are several Tweets welded together.) Q1) “What part will SERP checking play when searches are so... Read more

  • Spot of Free Training, Anyone?

    Next Wednesday (14th May) we’re flinging open the virtual doors of our online training platform, DistilledU, for all to take a look around. Yep, it’s a bit like getting one of those top-level security passes but instead of running around a high-security government building, you’ll be exploring the... Read more

  • Why Niche Markets Should Keep Big Websites Up at Night

    “Uneasy is the head that wears the crown” – Shakespeare In his recent Webmaster video, Matt Cutts talks about how to compete in search with other well established brands online: How on earth are we supposed to compete with them? They rank for everything! We get a very similar question from a lot of... Read more

  • Invite Your Audience Backstage: 4 Tips For Making Content About Your Business

    Taking viewers ‘behind the scenes’ has been a staple of DVD extras for years – it’s a relatively cheap way to create additional content for hardcore fans to enjoy. The Game of Thrones crew, say, have gone all out on their ‘backstage’ strategy, with a dedicated blog full of production notes made... Read more