Category: marketing
  • You Need to Get Out More - 22 Tips for Conferences

    If you’re weighing up the idea of attending an event, here are 22 pieces of advice on how to choose which one to go to, along with all the stuff you should be doing before, during and after. Read more

  • Staying on Track: Best Practices for Managing Content Marketing Teams, Tasks, Time, and Budgets

    So much to publish, so little time. Am I right?

    It’s no secret that we content marketing folk have got our hands chock-full. Publishing mass quantities of blog posts, white papers, landing pages, videos, and social media posts every year is no small feat. Read more

  • 9 ½ Things Mad Men Has Taught Me About Digital Marketing

    We will soon be closing the door on one of the most beautifully written, casted and scripted shows of all time – Mad Men. Allowing its viewers to slip into a richly illustrated world of dreamy advertising, sharp dressing and a plethora of afternoon scotch, the show has gained a passionate... Read more

  • Why Your B2B Brand Needs to be on Instagram

    Over 300 million people are on Instagram these days. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share. And many brands have fast cottoned on, like Instagram-devotees MailChimp and Microsoft who reap the... Read more

  • Why Does BuzzFeed Invest in Serious Journalism?

    Last week Ben Thompson wrote a post entitled why BuzzFeed is the most important news organization in the world. In it, he argues that BuzzFeed is building the thing that will work best in a new world where:

    There is no limit on the space available for stories Read more

  • Relevant, Resonant, Different: A Framework for Pitching Creative Ideas

    Over the years we’ve learned a lot about what makes for a successful piece of content. It’s fair to say that most of those lessons were learned the hard way.

    Here's Hannah Smith with some key insights into giving pitches for creative work. Read more

  • Five Productivity Hacks You Need to Be Using in 2015

    Whether you just need a quick reminder or are looking to become more productive in 2015, this post covers five tools in my personal tool set (and my team’s) that help increase workplace productivity, collaboration and generally make us better at what we do. What’s even better, wait for it, they’re... Read more

  • Want a Better Job in Digital Marketing?

    Many exciting opportunities lie ahead for the smart technical marketer. Industry-wide changes mean those of you at the beginning of your careers will be able to get ahead fast, plus the world will really open up once you have more skills and experience. However, it can be hard to prove your skills... Read more

  • How we Generated $200k in Leads in Four Months

    This post is intended for the intermediate to advanced online marketer interested in small business growth and looking for tips on keyword research and on-page optimization. I’ll be covering a real life example from my small business to show how we executed this keyword research test and the... Read more

  • Advice on Working with Bloggers From The Bloggers Themselves

    Bloggers are online influencers who establish trust and build brand discovery for their readers, which ultimately influences consumer purchasing decisions. When working with bloggers, what are brands doing right and wrong? Here's an inside look from the bloggers themselves. Read more

  • 2015: The Year of Connected Living

    Nowadays there are so many things vying for our attention. What if they could all just be a little less needy and a little more, well, smart? Smart medicine bottles that would take care of the tiresome repeat prescription requests or smart traffic signals that would make the commute into work a breeze? Well, it’s not really all that far from home, with 2015 being penned the year of “connected living”. Read more

  • Music Make Me Lose Control: A Modern Day Music Fan’s Tool Kit

    “The times they are a-changin,” Bob Dylan once sang through a nasal drawl. And you only have to look at princess of pop Taylor Swift’s recent spat with streaming service Spotify to see how this has panned out in 2014. So as Swift leaves streaming services standing forlorn at the altar in a bid to... Read more