Category: marketing
  • The Five Levels of Content Marketing in the Fashion Industry

    Fashion companies tend to be traditional, protective of their brand and operating in a climate that’s flooded with content. This doesn’t create a very promising environment for content marketing. But it does make for an interesting case study. Given these challenges, what does content marketing in... Read more

  • Automating Our Content Marketing: What We’ve Learned so Far

    This is a guest post for the Distilled blog, kindly written by David Mytton, Founder and CEO of Server Density. Content marketing is a fancy name for something that has worked since the beginning of time. Need something from other people? Then pay it forward. Help people do what matters to them. Karma will take care of the rest. In this post, David walks us through how Server Density has moved to automating it's content marketing, including some clever scripts you can use. Read more

  • What We Learned in January - The Digital Marketing Month in a Minute

    With the festive break well and truly behind us, the SEO and wider digital marketing world has gotten back into the swing of things. Looking back at January, it's been a relatively busy month for Google, Apple and Facebook, among others. From algorithm updates, to AMP developments, it's all here in the January 2016 digital marketing roundup: Read more

  • Three Unique Digital Marketing Challenges Faced by Luxury Fashion

    Luxury fashion is a challenging vertical for digital marketing. Whilst as clients, they often bring big-boy budgets, high brand affinity and amazing products for agencies to work with, they also bring with them some tricky uphill battles when it comes to keeping up in the digital ratrace.

    This article will outline some of the unique and complex issues faced by luxury fashion brands online and discuss tactics for winning at luxury e-commerce. Read more

  • What We Learned in December - The Digital Marketing Month in a Minute

    It might be 2016, but before you head off into the new year, here’s one final chance to catch up on the biggest news stories of December 2015. Last month we saw the inevitable predictions for 2016 and beyond (we feature an excellent article as our first story), as well as developments from... Read more

  • What We Learned in October - The Digital Marketing Month in a Minute

    October has been all about social. As you’ll see when you see the biggest stories from last month, Facebook, Twitter and YouTube all have new offerings. As usual, Google also enjoys a large chunk of our coverage. Plus, we’ve got the very best of Distilled’s own news to share with... Read more

  • Beyond The Media List: Pro-Active Prospecting for Pitching Creative Content

    It’s sometimes hard to know where to start with prospecting. If, like me, part of your job is to get your clients coverage using creative content, you’re likely using a media database like Gorkana to find publications and journalists to pitch to. There are other ways to find a journalist’s... Read more

  • Tactics for Better Looking Email Marketing in a Mobile World

    Since joining Distilled, I’ve been determined to ensure that our emails look just as good on mobile as they do on desktop. I’ve got next to no HTML knowledge (yet), so the following tactics are all achievable with no technical know how, just the use of email marketing software like MailChimp or Campaign Monitor.
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  • How to Begin Integrating Social Media into Your Marketing Mix

    Brands use social media to build dedicated communities. Experts and influencers grow their authority. Small businesses engage local audiences. And so, whether you like it or not, you have no choice but to get your business on social media. But I bet you’re wondering: How am I supposed to actually use it? I hardly have the time for it right now. And even though I have tried it in the past, I have never seen any positive results from social. In this post I’ll show you exactly that. How to integrate social media into five key areas of online marketing to make it work for your business. Read more

  • What We Learned Last Month (August Edition) - The Essential Catch-Up from the World of Digital Marketing

    August has passed us by in a flurry of announcements and big stories in the digital marketing world, not least from Google, or should we say Alphabet? If you've had a busy month (or who knows, possibly even been away on holiday. Wishful thinking?), we've put together the must read stories to ensure you're all clued up with August's biggest developments. Read more

  • Mobile Web 1.0: Party Like It’s 1999

    Do you remember the first websites from the early days of the web, circa 1994-95? We laugh at them now, but back then they were all we had, no matter how funny looking or awkward the experience. Brian Massey, Founder of Conversion Sciences, says we're there again, but this time on mobile. Read on and Brian will show you how to turn your firm's mobile experience into a high-converting money-making machine.
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  • What We Learned Last Month (July Edition) - The Essential Catch-Up from the World of Digital Marketing

    We've compiled the most interesting digital marketing news and developments (with a heavy focus on search, naturally) every month. Read on to find the most interesting stories from July, along with links to the excellent news articles and blog posts that dig deep into every story. If time is tight, this is the perfect place to stay abredth of the most important goings-on. Read more