Category: marketing
  • We’ve Accidentally Broken the Web – How do We Fix It?

    Whether we like it or not, we’re all in the business of influencing each other, all of the time. The only difference is that now, versus any other moment in history, we’ve moved ‘online first’. Yet how often do we stop to think about how this extraordinary technology is shaping us, as humans? Read more

  • Story Focussed Data Visualisation

    Towards the end of last year, we completed a project for blinkbox Books that charted the careers of some of the greatest authors of the last 200 years, and showed at what age they published their breakthrough books. The final piece was an overall success, doing well on social media and gaining some excellent coverage online. However, the process of arriving at the final execution and design was by no means straight forward.
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  • Microsoft Office 365 Ruined my Marriage

    Back in April this little gem popped up in my Twitter feed: Expecting it to have originated from those fine purveyors of satire, the Onion, I giggled to myself and was about to move on, when I noticed the chatter online: apparently this had been created by Microsoft to promote Office 365. What on... Read more

  • For the Love of Good Content

    About a year ago, our head of creative Mark presented How to Produce Better Content Ideas at SearchLove Boston. The slide deck has been really popular, with over 443,000 views so far. With that in mind, I thought our audience might like to see examples of work we’ve made off the back of such... Read more

  • How to Spot a Typo at Nine Yards

    Proofreading is like writing’s less glamorous sister: it gets less time, attention and far fewer dates to the prom. Okay, so that comparison got away from me, but the point still stands. Nobody ever gets that excited about the topic and yet proofreading is a crucial skill. While this has always... Read more

  • More Than Just Read and Write | Emailing in the Near Future

    How many of your emails could you answer with a ‘yes’ or ‘no’ response, assuming Gmail could understand the content? Read on for the latest in email markup. Read more

  • Taylor Swift’s Seven Marketing Lessons

    Whether or not you're a fan of Taylor Swift, she's a brilliant marketer who successfully uses social media, fan loyalty, and strategic partnerships. See what your team can learn from her. Read more

  • You Need to Get Out More - 22 Tips for Conferences

    If you’re weighing up the idea of attending an event, here are 22 pieces of advice on how to choose which one to go to, along with all the stuff you should be doing before, during and after. Read more

  • Staying on Track: Best Practices for Managing Content Marketing Teams, Tasks, Time, and Budgets

    So much to publish, so little time. Am I right?

    It’s no secret that we content marketing folk have got our hands chock-full. Publishing mass quantities of blog posts, white papers, landing pages, videos, and social media posts every year is no small feat. Read more

  • 9 ½ Things Mad Men Has Taught Me About Digital Marketing

    We will soon be closing the door on one of the most beautifully written, casted and scripted shows of all time – Mad Men. Allowing its viewers to slip into a richly illustrated world of dreamy advertising, sharp dressing and a plethora of afternoon scotch, the show has gained a passionate... Read more

  • Why Your B2B Brand Needs to be on Instagram

    Over 300 million people are on Instagram these days. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share. And many brands have fast cottoned on, like Instagram-devotees MailChimp and Microsoft who reap the... Read more

  • Why Does BuzzFeed Invest in Serious Journalism?

    Last week Ben Thompson wrote a post entitled why BuzzFeed is the most important news organization in the world. In it, he argues that BuzzFeed is building the thing that will work best in a new world where:

    There is no limit on the space available for stories Read more