Category: marketing
  • For the Love of Good Content

    About a year ago, our head of creative Mark presented How to Produce Better Content Ideas at SearchLove Boston. The slide deck has been really popular, with over 443,000 views so far. With that in mind, I thought our audience might like to see examples of work we’ve made off the back of such... Read more

  • How to Spot a Typo at Nine Yards

    Proofreading is like writing’s less glamorous sister: it gets less time, attention and far fewer dates to the prom. Okay, so that comparison got away from me, but the point still stands. Nobody ever gets that excited about the topic and yet proofreading is a crucial skill. While this has always... Read more

  • More Than Just Read and Write | Emailing in the Near Future

    How many of your emails could you answer with a ‘yes’ or ‘no’ response, assuming Gmail could understand the content? Read on for the latest in email markup. Read more

  • Taylor Swift’s Seven Marketing Lessons

    Whether or not you're a fan of Taylor Swift, she's a brilliant marketer who successfully uses social media, fan loyalty, and strategic partnerships. See what your team can learn from her. Read more

  • You Need to Get Out More - 22 Tips for Conferences

    If you’re weighing up the idea of attending an event, here are 22 pieces of advice on how to choose which one to go to, along with all the stuff you should be doing before, during and after. Read more

  • Staying on Track: Best Practices for Managing Content Marketing Teams, Tasks, Time, and Budgets

    So much to publish, so little time. Am I right?

    It’s no secret that we content marketing folk have got our hands chock-full. Publishing mass quantities of blog posts, white papers, landing pages, videos, and social media posts every year is no small feat. Read more

  • 9 ½ Things Mad Men Has Taught Me About Digital Marketing

    We will soon be closing the door on one of the most beautifully written, casted and scripted shows of all time – Mad Men. Allowing its viewers to slip into a richly illustrated world of dreamy advertising, sharp dressing and a plethora of afternoon scotch, the show has gained a passionate... Read more

  • Why Your B2B Brand Needs to be on Instagram

    Over 300 million people are on Instagram these days. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share. And many brands have fast cottoned on, like Instagram-devotees MailChimp and Microsoft who reap the... Read more

  • Why Does BuzzFeed Invest in Serious Journalism?

    Last week Ben Thompson wrote a post entitled why BuzzFeed is the most important news organization in the world. In it, he argues that BuzzFeed is building the thing that will work best in a new world where:

    There is no limit on the space available for stories Read more

  • Relevant, Resonant, Different: A Framework for Pitching Creative Ideas

    Over the years we’ve learned a lot about what makes for a successful piece of content. It’s fair to say that most of those lessons were learned the hard way.

    Here's Hannah Smith with some key insights into giving pitches for creative work. Read more

  • Five Productivity Hacks You Need to Be Using in 2015

    Whether you just need a quick reminder or are looking to become more productive in 2015, this post covers five tools in my personal tool set (and my team’s) that help increase workplace productivity, collaboration and generally make us better at what we do. What’s even better, wait for it, they’re... Read more

  • Want a Better Job in Digital Marketing?

    Many exciting opportunities lie ahead for the smart technical marketer. Industry-wide changes mean those of you at the beginning of your careers will be able to get ahead fast, plus the world will really open up once you have more skills and experience. However, it can be hard to prove your skills... Read more