Category: marketing
  • Non-Profits Under Fire - Battling Problems With Charity Digital Marketing in 2017

    Charity marketing has always been an unusual challenge but now they are facing a new future, one that can be difficult to address from within a sector where frugality can be praised over success, and difficult to understand from without. This post is designed to help bridge that gap by offering some insight for the people who don’t work in charities, and some digital solutions for people who do. Read more

  • 5 Forms of Google Advertising Coming Soon

    It was not surprising to see a story come out about ads being read out by Google Home, but it seems many people were indeed surprised. It seems it’s easy to forget sometimes that Google is an advertising company! On that note, here are five ways that you can’t yet buy advertising from Google, but I predict you will be able to soon: Read more

  • 4 Simple Ways to Upgrade Creative Content Into Media-Friendly Stories

    Working in PR, I (of course!) spend a lot of time reading news articles where the agenda is driven by stories, whether they are real life events, trends, public announcements, finding product launches or prominent anniversaries. But have you ever stopped to think about what headline stands out most when browsing news online or which image makes you stop to pick up a free paper? Ultimately, it comes down to the strength of that narrative. Read more

  • How to Embrace Being Agile as a Small Business

    When I first started working in marketing it was for family members with local businesses. Their websites were less than 50 pages and they weren’t complicated. I remember reading popular marketing blogs and trying strategies that never worked, and I always wondered why. Eventually, I realized a lot of these strategies were written towards an audience that worked on much larger websites. Today, I spend a majority of my time working on larger websites. I now realize there are definite benefits to having a smaller business. The issue is I don’t see many small businesses embracing these benefits! Read more

  • What We Learned in January 2017 - The Digital Marketing Month in a Minute

    This month is dominated by stories from Google, including everything from new product announcements to the search engine giant competing with its own customers for the best paid ad spots. There’s also a detailed analysis of the media industry in the age of the ‘great unbundling’ from Stratechery. In Distilled news, SearchLove San Diego tickets are about to sell out and DistilledODN is celebrating its first birthday. Read more

  • DistilledLive is Back in London on Thursday 2nd February

    It’s been a while, but DistilledLive meetups are back in London. We’re holding our first meetup of 2017 (with many more in the pipeline), right here in our London HQ on Wednesday 2nd February. If you’re in need a kick-start to your digital marketing year, then this is perfect for you, as you’ll be treated to three actionable talks and friendly networking. Read more

  • What We Learned in December - The Digital Marketing Month in a Minute

    As 2016 ticks over in 2017, we tend to both look back at what’s happened over the last 12 months, and look ahead to what we can expect from the next 12. This month’s roundup does exactly that with stories wrapping up 2016 and predicting what will happen next. There’s also stories from Google, Facebook and more that you might have missed over the Festive break. Read more

  • Google AMP and the Publishing Industry: What Happens Next?

    Google’s Accelerated Mobile Pages project launched a little over a year ago. Since then, it has evolved and made a significant impact on how search engines and publishing websites interact with the mobile web. However, despite the strong uptake of AMP by many publishers, there are still many questions to be answered. Publishers are seeing more traffic, but revenue has yet to follow suit, and there is, of course, the question of ‘who owns the user?’ This post looks at the current state of AMP, how it is staying ahead of competitors and what the future holds. Read more

  • What We Learned in November - The Digital Marketing Month in a Minute

    While a lot of this month’s stories focus on Google, one story about Facebook has dominated the headlines, in both the tech landscape and the wider news. Fake stories appearing on news feeds have prompted questions about the legitimacy of Facebook’s journey to become a news provider, and even made some ask if the problem has affected the US Presidential elections. Read on for more on this story from our CEO Will Critchlow, and plenty of other digital marketing news. Read more

  • What We Learned in October - The Digital Marketing Month in a Minute

    October saw many of the tech giants either expanding or narrowing their product offering. While Facebook and Google both have new product launches under their belt, Twitter responded to a poor set of recent financial results and job losses by axing video sharing service Vine. There’s also plenty of Distilled news, including great offers for our upcoming SearchLove San Diego conference. Read on for all the stories. Read more

  • A Complete Guide to Log Analysis with Big Query

    (For some people the timestamp converter wasn’t working properly, that should now be fixed.) Curious about log analysis? This guide will cover everything from why you should do it, to getting logs, uploading and analysing them. Will you need any programming skill to follow this? No, but we’ll... Read more

  • In(credible): Uncovering Useful Data for Your Next Content Piece

    In September 2015, Harvard Business Review published an article proclaiming data to be the next big thing in content marketing. By then, we at Distilled have been producing data-driven content for at least a three years: from static infographics and survey-driven PR campaigns to data-driven quizzes and complex interactives. In this post, I’m going to talk about where to find great data for your content: from national statistics and APIs to newsletters and podcasts. Before we get into it, it’s important to answer one question. Read more