Category: marketing
  • What We Learned in March - The Digital Marketing Month in a Minute

    It's been another busy month in the digital marketing world. Google has announced a brand new version of one of its major products, and a proposed redesign for another. Facebook is ramping up Instant Articles, in preparation to take on Google Accelerated Mobile Pages. It's also been a busy month for Distilled too, with a number of noteworthy blog posts to sink your teeth into. Read more

  • Beyond Search: A Look into the User Acquisition Funnel using Facebook, Unbounce & MailChimp

    When SEO isn’t the best answer, but acquiring users/leads is still important, there are paid tools that should be in one’s arsenal. It’s not just enough to think of throwing money at Facebook, Twitter, Google or even Bing and hoping for the best. Rather, one needs to acutely target, test, record, design and guide potential clients through the funnel to go from visitors to conversions.
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  • What We Learned in February - The Digital Marketing Month in a Minute

    As February draws to a close, it's time to take a look-back and wrap up the biggest digital marketing stories in an easy-to-digest bundle. This roundup includes a healthy dose of Google news, such as AMP developments and a big change in how the Google SERP displays adverts. There's also new Facebook reaction updates, as well as a catch up on the ongoing Apple vs. FBI case. Read more

  • The Five Levels of Content Marketing in the Fashion Industry

    Fashion companies tend to be traditional, protective of their brand and operating in a climate that’s flooded with content. This doesn’t create a very promising environment for content marketing. But it does make for an interesting case study. Given these challenges, what does content marketing in... Read more

  • Automating Our Content Marketing: What We’ve Learned so Far

    This is a guest post for the Distilled blog, kindly written by David Mytton, Founder and CEO of Server Density. Content marketing is a fancy name for something that has worked since the beginning of time. Need something from other people? Then pay it forward. Help people do what matters to them. Karma will take care of the rest. In this post, David walks us through how Server Density has moved to automating it's content marketing, including some clever scripts you can use. Read more

  • What We Learned in January - The Digital Marketing Month in a Minute

    With the festive break well and truly behind us, the SEO and wider digital marketing world has gotten back into the swing of things. Looking back at January, it's been a relatively busy month for Google, Apple and Facebook, among others. From algorithm updates, to AMP developments, it's all here in the January 2016 digital marketing roundup: Read more

  • Three Unique Digital Marketing Challenges Faced by Luxury Fashion

    Luxury fashion is a challenging vertical for digital marketing. Whilst as clients, they often bring big-boy budgets, high brand affinity and amazing products for agencies to work with, they also bring with them some tricky uphill battles when it comes to keeping up in the digital ratrace.

    This article will outline some of the unique and complex issues faced by luxury fashion brands online and discuss tactics for winning at luxury e-commerce. Read more

  • What We Learned in December - The Digital Marketing Month in a Minute

    It might be 2016, but before you head off into the new year, here’s one final chance to catch up on the biggest news stories of December 2015. Last month we saw the inevitable predictions for 2016 and beyond (we feature an excellent article as our first story), as well as developments from... Read more

  • What We Learned in October - The Digital Marketing Month in a Minute

    October has been all about social. As you’ll see when you see the biggest stories from last month, Facebook, Twitter and YouTube all have new offerings. As usual, Google also enjoys a large chunk of our coverage. Plus, we’ve got the very best of Distilled’s own news to share with... Read more

  • Beyond The Media List: Pro-Active Prospecting for Pitching Creative Content

    It’s sometimes hard to know where to start with prospecting. If, like me, part of your job is to get your clients coverage using creative content, you’re likely using a media database like Gorkana to find publications and journalists to pitch to. There are other ways to find a journalist’s... Read more

  • Tactics for Better Looking Email Marketing in a Mobile World

    Since joining Distilled, I’ve been determined to ensure that our emails look just as good on mobile as they do on desktop. I’ve got next to no HTML knowledge (yet), so the following tactics are all achievable with no technical know how, just the use of email marketing software like MailChimp or Campaign Monitor.
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  • How to Begin Integrating Social Media into Your Marketing Mix

    Brands use social media to build dedicated communities. Experts and influencers grow their authority. Small businesses engage local audiences. And so, whether you like it or not, you have no choice but to get your business on social media. But I bet you’re wondering: How am I supposed to actually use it? I hardly have the time for it right now. And even though I have tried it in the past, I have never seen any positive results from social. In this post I’ll show you exactly that. How to integrate social media into five key areas of online marketing to make it work for your business. Read more