Category: marketing
  • Distilled seeking less experienced speakers for SearchLove Boston 2019

    Over the past 8 or 9 months, you might have heard us talking about the SearchLove community speaker sessions. These are the opportunity to speak for 20- minute in front of 200+ people that we ran at our London and San Diego conferences, delivered by a group of relatively new speakers. Each speaker... Read more

  • One-Button Games and the Rise of the Mobile Web

    One-button games — where the player just taps/holds with the right timing to play—have been around almost as long as gaming itself, and in the early 2000s formed a popular genre of online Flash game. But it was the rise of mobile from 2007 onwards that really put the focus on simple controls; it’s... Read more

  • Digital Marketing Campaigns: Winter 2018 Edition

    It feels like the time has come for the Distilled Winter 2018 creative content round-up, which must mean – spring is on its way! So, without further ado… A world of languages - Alberto Lucas Lopez At school, the languages lessons offered to me were either French or German. Some more... Read more

  • Creative Inspiration: Content We Enjoyed this Autumn

    Autumn’s roundup focuses on making the mundane memorable. Whether it’s weather-watching, logging into a website, or scrolling endlessly through a long form, we are used to norms. Login forms are dull, grey boxes, a cursor is an arrow, and weather predictions are told with satellite images – it’s... Read more

  • Win before you begin - creative checklist for success

    Part of my role as Manager of the Creative team at Distilled is to ensure that both we, and the clients we work with, are set up for mutual success. That’s why I decided to make the ‘Creative one pager’, this is something I send to all new clients to inform them of what to expect from Distilled... Read more

  • 2018 Distilled Creative: What we’ve learned and changing trends

    Each year we write a round-up of some of the most exciting projects we’ve worked on over the past 12 months. We’ve continued to create a wide variety of content; never restricted by format. This year’s roundup includes photo stories, maps, mind maps, calendars, a long format article, picture... Read more

  • 5 creative blockers and how to break through them

    The not-so-great thing about having the word “creative” in your job title is the pressure that comes with it. Because there, in your email signature, is the expectation that you’ll come up with something good. The Oxford Dictionary defines creativity as “The use of imagination or... Read more

  • Be Your Own Designer - The Best Free Resources for when You’re Short on Time

    Has there ever been a time when you’ve realised you’re a day away from a big pitch, but you forgot to book any design time through your creative department? Or perhaps there’s that last minute blog post that needs some images and banners, but there’s no way of roping in a designer at such short notice! To help you out in such hours of need, I have compiled a list of my favourite design resources for non-designers and designers alike. Oh, and did I mention they’re all free? Read more

  • What We Learned in April 2018: The Digital Marketing Month in a Minute

    In a move that is being seen as a victory for Apple, the tech giant has appointed John Giannandrea, the now former chief of search and artificial intelligence at Google, to lead its AI efforts. Apple has made the move in a bid to close the gap between Siri and digital assistants from both Google... Read more

  • Creative Inspiration: Content We Enjoyed this Spring

    Every brand should have an event calendar; you should know when anniversaries, yearly celebrations and public holidays are taking place so that you can leverage them to your advantage. At Distilled, the team have a broad range of passions and interests, which means the types of content we share... Read more

  • Finding a Happy Medium: Should You Use Medium for Your company’s Content?

    You’ve likely read an article on Medium before, even if you didn’t notice the green “M” hanging out in the corner of your screen. The platform houses tons of popular content created by both its users and publications alike. A place for thoughtful, long-form, niche and technical content, it's not surprising that everyone from CEOs to freelance journalists posts there regularly. Increasingly, businesses and publications have been using this platform for their content distribution. With all that in mind, is Medium the right way for your business to reach new readers? Read more

  • What We Learned in March 2018: The Digital Marketing Month in a Minute

    March has possibly been the toughest month for Facebook since it was created 14 years ago. Whistleblowers revealed how the social media giant had shared data with Cambridge Analytica, the data analytics firm behind successful presidential and Brexit campaigns. The data they gathered was then used... Read more