Category: marketing
  • Favorite Tools for an Organized Salesperson

    Throughout my time working with the Distilled team, leads and clients, I have picked up a few favorite tools that have saved me time, kept me on track, and organized my work life. I thought I would share a few with our community in the hope that some of these tools can help your sales team work... Read more

  • You’ve Won! An Interview on Running Competitions

    Competitions hold huge potential to engage an audience, and to do something fun and fresh with your brand. But many of us online marketers shy away from them, not knowing enough about how they work. Well, Iain Haywood is here to give us the low-down. Founder of The Competition Agency, Iain has bags... Read more

  • Improving User Experience in PPC

    UX involves every point of the customer journey, and brings each of these points together to define an individual's relationship with the firm. Advertisers hold a special responsibility in making that relationship a good one - here's how to think through creating a great user experience in PPC! Read more

  • How to Create a Successful Crowdfunding Campaign

    Got a great idea but not sure how to give it legs? Read Maria's advice on how to set up a crowdfunding plan and strategy. This post features specific pointers on everything from logistics and finance, to marketing and outreach. Read more

  • Two Brands Creating Kick Ass Content, And Why It Works

    As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose. If you’ve been in content marketing long enough, you’ve likely noticed a pattern in which many brands skip the strategy and, instead, churn out one-off pieces of... Read more

  • How to Create Evergreen Content that Builds Your Business

    Content marketing spend is projected to grow at a rate of 10.2% per year, which means opportunities are increasing, but it also means the market is becoming more crowded and more competitive. Using evergreen material as part of your strategy allows you to create content that will sink in and last in such a quick moving market, as our Content Coordinator Kyra Kuik explains. Read more

  • Fingers on Buzzers | Quizzes from Around the Web

    What Q features women in sequin dresses, revolving sports cars, and an audience ready to pass out from the excitement of being on camera? Quiz shows, of course!

    In this post, we share some of our favourite quizzes and tests from around the web. Ding ding! Read more

  • 6 Reasons to Join us at SearchLove

    It’s six weeks until the first speaker takes to the stage at SearchLove San Diego, ready to share their freshest and most inspiring insights with a room full of ambitious online marketers. Will you be among them? If you’re yet to grab your ticket, take a look at these six reasons why you... Read more

  • Why Letting Go Could Kick-Start Your Creativity

    To make exceptional creative work, we must defy conventions and accept the risk of failure. This was the main lesson shared at ‘ Here London ’ (run by publishing platform ‘ It’s Nice That ’) – a conference I had the pleasure of attending earlier this summer. Whether a creative or a marketer (or... Read more

  • How Axl Rose Ended Up Commenting on Our Creative Piece

    When the Guns N’ Roses singer weighed in on the debate around one of our recent creative pieces, we knew we’d made it. Following the success of The Vocal Ranges of the World’s Greatest Singers, we’d like to share a bit about how we got there.

    I spoke to various people in the Creative team to find out about the thought process behind the idea. Read more

  • The Doctor Will See You Now: In conversation with Content Strategist, James Gunter

    Doctor Who fanatic, bourbon swiller and content strategy buff. These are just a few of the things we know about content strategist James Gunter. Catching up with Gunter in his Salt Lake City dwelling, TARDIS themed mug in hand, we caught up with the strategist for a bit of a tête-à-tête on Google... Read more

  • What is Content Strategy?

    Explaining what content strategy is, is something of a thorny problem. Let’s kick off with some definitions, Monica Bussolati has put together a great resource of content strategy definitions, some of which I’ve included below: Planning for the creation, delivery, and governance of... Read more