Category: marketing
  • What We Learned in June - The Digital Marketing Month in a Minute

    June has seen a lot of new products, mergers and updates from many of the big search, technology and social media giants. Google is moving forward with RankBrain, while Pinterest is moving into the commercial space more and more. Microsoft also completed one of the largest tech acquisitions in history, by paying over $26billion for Linkedin. Read on for the essential monthly digital marketing briefing. Read more

  • Feedback: The Most Important Tool for Building Great Teams

    Here at Distilled, we strive to be excellent at giving and receiving feedback. While this is a lofty goal, its existence places value on our team continually sharpening their feedback skills. With this in mind, I want to share the main principles that have served us here at Distilled so well. I will also discuss common roadblocks, which so often derail teams and progress, along with some tips on how to avoid this. Read more

  • What The Block? An Exploration of the Future of Digital Advertising in an Ad Block Climate

    Ad blocking is one of the topics Distilled covered in Searchscape (which showcases our predictions for the future of search) late last year, defining it as one of the most poignant topics in search for 2016. At their simplest, ad blockers are apps, plugins or browser extensions that alter or block ad content on a page. Read more

  • What We Learned in April - The Digital Marketing Month in a Minute

    Perhaps unsurprisingly, a lot of April's biggest stories come directly from Google, with the search engine giant trialling a number of new products, along with changes to its Search Quality Rater Guidelines. Other stories come from many of the other tech giants, including a look at their respective financial results (with some seeing better results than others). Read more

  • Just Let Go! Why Unsubscribing is Critical to Email Marketing Success

    This post will run through some of the negative tactics surrounding email subscriptions. It will also look at how those tactics can have an unseen impact on your marketing success. Finally, we will look into some ways to turn the unsubscribing process into a better experience, even if someone is leaving you for a while. Read more

  • What We Learned in March - The Digital Marketing Month in a Minute

    It's been another busy month in the digital marketing world. Google has announced a brand new version of one of its major products, and a proposed redesign for another. Facebook is ramping up Instant Articles, in preparation to take on Google Accelerated Mobile Pages. It's also been a busy month for Distilled too, with a number of noteworthy blog posts to sink your teeth into. Read more

  • Beyond Search: A Look into the User Acquisition Funnel using Facebook, Unbounce & MailChimp

    When SEO isn’t the best answer, but acquiring users/leads is still important, there are paid tools that should be in one’s arsenal. It’s not just enough to think of throwing money at Facebook, Twitter, Google or even Bing and hoping for the best. Rather, one needs to acutely target, test, record, design and guide potential clients through the funnel to go from visitors to conversions.
    Read more

  • What We Learned in February - The Digital Marketing Month in a Minute

    As February draws to a close, it's time to take a look-back and wrap up the biggest digital marketing stories in an easy-to-digest bundle. This roundup includes a healthy dose of Google news, such as AMP developments and a big change in how the Google SERP displays adverts. There's also new Facebook reaction updates, as well as a catch up on the ongoing Apple vs. FBI case. Read more

  • The Five Levels of Content Marketing in the Fashion Industry

    Fashion companies tend to be traditional, protective of their brand and operating in a climate that’s flooded with content. This doesn’t create a very promising environment for content marketing. But it does make for an interesting case study. Given these challenges, what does content marketing in... Read more

  • Automating Our Content Marketing: What We’ve Learned so Far

    This is a guest post for the Distilled blog, kindly written by David Mytton, Founder and CEO of Server Density. Content marketing is a fancy name for something that has worked since the beginning of time. Need something from other people? Then pay it forward. Help people do what matters to them. Karma will take care of the rest. In this post, David walks us through how Server Density has moved to automating it's content marketing, including some clever scripts you can use. Read more

  • What We Learned in January - The Digital Marketing Month in a Minute

    With the festive break well and truly behind us, the SEO and wider digital marketing world has gotten back into the swing of things. Looking back at January, it's been a relatively busy month for Google, Apple and Facebook, among others. From algorithm updates, to AMP developments, it's all here in the January 2016 digital marketing roundup: Read more

  • Three Unique Digital Marketing Challenges Faced by Luxury Fashion

    Luxury fashion is a challenging vertical for digital marketing. Whilst as clients, they often bring big-boy budgets, high brand affinity and amazing products for agencies to work with, they also bring with them some tricky uphill battles when it comes to keeping up in the digital ratrace.

    This article will outline some of the unique and complex issues faced by luxury fashion brands online and discuss tactics for winning at luxury e-commerce. Read more