Category: marketing
  • How we Generated $200k in Leads in Four Months

    This post is intended for the intermediate to advanced online marketer interested in small business growth and looking for tips on keyword research and on-page optimization. I’ll be covering a real life example from my small business to show how we executed this keyword research test and the... Read more

  • Advice on Working with Bloggers From The Bloggers Themselves

    Bloggers are online influencers who establish trust and build brand discovery for their readers, which ultimately influences consumer purchasing decisions. When working with bloggers, what are brands doing right and wrong? Here's an inside look from the bloggers themselves. Read more

  • 2015: The Year of Connected Living

    Nowadays there are so many things vying for our attention. What if they could all just be a little less needy and a little more, well, smart? Smart medicine bottles that would take care of the tiresome repeat prescription requests or smart traffic signals that would make the commute into work a breeze? Well, it’s not really all that far from home, with 2015 being penned the year of “connected living”. Read more

  • Music Make Me Lose Control: A Modern Day Music Fan’s Tool Kit

    “The times they are a-changin,” Bob Dylan once sang through a nasal drawl. And you only have to look at princess of pop Taylor Swift’s recent spat with streaming service Spotify to see how this has panned out in 2014. So as Swift leaves streaming services standing forlorn at the altar in a bid to... Read more

  • Wise Up on Penalties and Updates with the Latest DistilledU Module

    More than a year after the previous Penguin update (2.1), last month Google launched Penguin 3.0. With all of this update news floating around, it’s hard not to feel bogged down by the specifics. Thankfully, Tom's been busy behind the scenes pulling together the latest DistilledU module which could help you identify, prevent or recover from the effects of penalties and algorithm updates. Read more

  • Favorite Tools for an Organized Salesperson

    Throughout my time working with the Distilled team, leads and clients, I have picked up a few favorite tools that have saved me time, kept me on track, and organized my work life. I thought I would share a few with our community in the hope that some of these tools can help your sales team work... Read more

  • You’ve Won! An Interview on Running Competitions

    Competitions hold huge potential to engage an audience, and to do something fun and fresh with your brand. But many of us online marketers shy away from them, not knowing enough about how they work. Well, Iain Haywood is here to give us the low-down. Founder of The Competition Agency, Iain has bags... Read more

  • Improving User Experience in PPC

    UX involves every point of the customer journey, and brings each of these points together to define an individual's relationship with the firm. Advertisers hold a special responsibility in making that relationship a good one - here's how to think through creating a great user experience in PPC! Read more

  • How to Create a Successful Crowdfunding Campaign

    Got a great idea but not sure how to give it legs? Read Maria's advice on how to set up a crowdfunding plan and strategy. This post features specific pointers on everything from logistics and finance, to marketing and outreach. Read more

  • Two Brands Creating Kick Ass Content, And Why It Works

    As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose. If you’ve been in content marketing long enough, you’ve likely noticed a pattern in which many brands skip the strategy and, instead, churn out one-off pieces of... Read more

  • How to Create Evergreen Content that Builds Your Business

    Content marketing spend is projected to grow at a rate of 10.2% per year, which means opportunities are increasing, but it also means the market is becoming more crowded and more competitive. Using evergreen material as part of your strategy allows you to create content that will sink in and last in such a quick moving market, as our Content Coordinator Kyra Kuik explains. Read more

  • Fingers on Buzzers | Quizzes from Around the Web

    What Q features women in sequin dresses, revolving sports cars, and an audience ready to pass out from the excitement of being on camera? Quiz shows, of course!

    In this post, we share some of our favourite quizzes and tests from around the web. Ding ding! Read more