Resources

Category: marketing

  • What We Learned in August 2017: The Digital Marketing Month in a Minute

    Andrew Tweddle –

    It’s been a month of ups and downs for many companies in the tech world. Facebook has launched its new video service, yet is bogged down by dropping post engagement. Google is as busy as usual, but embroiled in a controversy about its influence on the industry that’s set to roll on. In fact, Uber has probably had the best month, announcing a new CEO, which they will hope will allow them to put its recent troubles in the past... Read more

  • Creative Inspiration: 10 of the Best Bits of Content We Enjoyed this Summer

    Leonie Wharton –

    At Distilled, we’re always sharing the great content we happen to stumble across. That could be as simple as getting excited by the most recent Google doodle, or finding a more engaging graph style on Instagram. We wanted to share some of the very best content that has excited, engaged, or educated us with you too. Read more

  • What We Learned in July 2017: The Digital Marketing Month in a Minute

    Andrew Tweddle –

    July has been a month greater than the sum of its parts. While perhaps no one story has dominated the web, the long-term implications of many of this month’s stories should be given great consideration. From Facebook putting more and more effort into becoming a news publishers, to Sundar Pichai’s continued ascent up the Alphabet ladder, these developments will only continue to grow in importance in the digital marketing world . But this is your chance to get ahead of the game.
    Read more

  • Google Data Studio: Using Google Sheets as a Data Source

    Benjamin Estes –

    Data Studio lets us visualize data from many sources. At Distilled, we’ve been using Google Sheets to do most of our reporting for years. It works well—but transitioning to Data Studio is so satisfying. It’s easier to manage permissions. And it’s also easier to get Google Analytics data into Data Studio than Sheets. Read more

  • What We Learned in June 2017: The Digital Marketing Month in a Minute

    Andrew Tweddle –

    June really has been a busy month for the entire industry. In addition to the usual conveyor belt of Google product and services updates, Amazon has been busy buying Whole Foods and turning Echos into intercoms. Facebook is gearing up to take on Netflix and The Wall Street Journal has been leaking traffic. However, this has all somewhat been dwarfed by the huge fine levied against Google by the EU Commission...
    Read more

  • Building an Evergreen Machine: How to Write Evergreen Content

    Andrew Tweddle –

    How do you ensure the content you create will be evergreen and that it will generate enough interest to be worth your time? After all, a piece of content that gets one view a week, every week, is technically evergreen, but I wouldn’t recommend writing it. This piece aims to get a concrete handle on the vague idea of evergreen content, including how to recognise it, how to plan your content strategy around it, and how to compound your success into an ever-growing traffic level. Read more

  • Finding a Happy Medium: Should You Use Medium for Your company’s Content?

    Lydia Gilbertson –

    You’ve likely read an article on Medium before, even if you didn’t notice the green “M” hanging out in the corner of your screen. The platform houses tons of popular content created by both its users and publications alike. A place for thoughtful, long-form, niche and technical content, it's not surprising that everyone from CEOs to freelance journalists posts there regularly. Increasingly, businesses and publications have been using this platform for their content distribution. With all that in mind, is Medium the right way for your business to reach new readers? Read more

  • What We Learned in May 2017: The Digital Marketing Month in a Minute

    Andrew Tweddle –

    Another month, another glut of digital marketing stories to dive into. The usual suspects are covered, from Facebook and its internal content policing rules; to Google adding a number of new features to various offerings. There's also a great voice-search study from Dr Pete Meyers and the best from the folks here at Distilled. Read more

  • Hey E-commerce Managers, Amazon Loses Their 1-Click Patent This Year

    Will Critchlow –

    I wanted to make sure that you know that Amazon is losing their patent on 1-Click checkout this year. It’s always been amazing to me that they were granted this patent in the first place, but they were (in the US - the EU took the unsurprising view that it was too obvious to patent). If you aren’t already, I strongly recommend speaking to counsel and the product team to build in a plan to launch a one-click option as early as you are legally allowed. Read more

  • The New York Times Makes Poor Argument for Breaking up Google

    Will Critchlow –

    At the end of April, The New York Times published an opinion piece that was widely circulated among my network entitled “Is It Time to Break Up Google?”. I saw a lot of people excited at the idea, and the concept of a monopolistic Google obviously resonated with many. Unfortunately, I thought that it was a poor article and that there was not nearly enough critical thinking being applied. Read more

  • What We Learned in April 2017: The Digital Marketing Month in a Minute

    Andrew Tweddle –

    A lot has happened in April in the digital marketing world; so much so that it’s been hard to distill everything down to one blog post. The fake news and extremist content sagas rumble on, while The Guardian shows us that AMP stands to be a major part of publishers’ traffic drivers. There’s also Twitter’s new progressive web app (PWA), which shows the level of functionality you can begin to expect from the new software methodology. Read more

Load more