-
What We Learned in April 2018: The Digital Marketing Month in a Minute
Tim Allen –
.png)
In a move that is being seen as a victory for Apple, the tech giant has appointed John Giannandrea, the now former chief of search and artificial intelligence at Google, to lead its AI efforts. Apple has made the move in a bid to close the gap between Siri and digital assistants from both Google... Read more
-
Creative Inspiration: Content We Enjoyed this Spring
Leonie Wharton –
.png)
Every brand should have an event calendar; you should know when anniversaries, yearly celebrations and public holidays are taking place so that you can leverage them to your advantage. At Distilled, the team have a broad range of passions and interests, which means the types of content we share... Read more
-
-
Finding a Happy Medium: Should You Use Medium for Your company’s Content?
Lydia Gilbertson –
.jpg)
You’ve likely read an article on Medium before, even if you didn’t notice the green “M” hanging out in the corner of your screen. The platform houses tons of popular content created by both its users and publications alike. A place for thoughtful, long-form, niche and technical content, it's not surprising that everyone from CEOs to freelance journalists posts there regularly. Increasingly, businesses and publications have been using this platform for their content distribution. With all that in mind, is Medium the right way for your business to reach new readers? Read more
-
What We Learned in March 2018: The Digital Marketing Month in a Minute
Tim Allen –
.png)
March has possibly been the toughest month for Facebook since it was created 14 years ago. Whistleblowers revealed how the social media giant had shared data with Cambridge Analytica, the data analytics firm behind successful presidential and Brexit campaigns. The data they gathered was then used... Read more
-
How to present a recommendation
Benjamin Estes –
.png)
A follow-up to Effecting Change: Discovering the Technical Problem. My first consulting success was down to pure luck. If I had been collaborating with any other client, it would’ve gone the other way. The point of contact was a woman handling digital marketing for a SaaS startup. She was a direct... Read more
-
What We Learned in January 2018: The Digital Marketing Month in a Minute
Tim Allen –
Facebook seemed to be always in the press through January, as it announced major changes to its news feed, with the main action to make posts from businesses, brands and media less prominent. The overall aim of these changes is to reduce the number of posts that are “crowding out the personal... Read more
-
Creative Inspiration: Content We Enjoyed this Winter
Leonie Wharton –
.png)
In the age of everyone having a blog, highly stylised long format can be what it takes to make your written content stand out. At Distilled we often ask ourselves does something being a blog post make it immediately feel less valuable than say, a white paper or a comprehensive guide? Is turning... Read more
-
A Marketer’s Guide to Models
Will Critchlow –
Clients desperately want forecasts and as a result, we hear these questions all the time - all boiling essentially down to some variant on: These are scary questions to hear from a client - and they are easy ones to push back on - often with some variant on the common reasons reputable SEO firms... Read more
-
What We Learned in December 2017: The Digital Marketing Month in a Minute
Tim Allen –
.png)
Happy New Year! The decorations are tucked away for another year and we’re all settling back into work, getting ready for the busy year ahead. The end of 2017 didn’t slow down on the digital news front, so let’s take a look at what happened across the web while we were busy preparing for the... Read more
-
Creative Inspiration: Content We Enjoyed this Autumn
Leonie Wharton –
.jpg)
Following on from our post this summer, where we talked through a range of exciting new content, from peace tributes to social adverts, we now turn to what has got eyeballs on a brand this Autumn. Read more
-
Effecting Change: Discovering the Technical Problem
Benjamin Estes –
.jpg)
The method I’m outlining in this post is how I resolve difficult technical problems because it lets me focus my effort on what matters most. The approach respects the importance of the technical problem and acknowledges that there is more to the whole story. Read more
Category: marketing
