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Content Audit Template
Benjamin Estes –
See the template Say a SaaS company hires you as a content marketer. They’re in the People Operations space, and your mandate is to kickstart their thought leadership program. Your employer has plenty of smart people designing software, and many of them have already written articles in their area... Read more
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What is Content Marketing?
Benjamin Estes –
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In 2013, Nabisco won the internet with a single tweet. That year, the Super Bowl famously suffered a power outage. Between the time the lights went out and then were brought back, their Oreo team managed to create a promotional image, write copy, and then tweet it. Power out? No problem.... Read more
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Five Ways to Make Your Workload Less Stressful
Christopher Lewis –
Your email inbox is overflowing, you’ve got a day full of meetings, you didn’t finish that research yesterday, and you’ve got that presentation due in two days. Sound familiar? I’ve had a few of these days, so set about finding ways to manage my workload better. The overarching approach to... Read more
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Enjoy SearchLove London with some VIP treatment
Tim Allen –
The countdown to SearchLove London 2019 is on. Taking place on the 14th & 15th of October, we have 16 awesome speakers gracing the stage including Rand Fishkin, Marie Haynes, Will Critchlow, Jes Scholz, three community speakers and more. Maybe this is going to be your first SearchLove, or maybe you... Read more
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Self-Care Strategies for the Workplace
Kayla Walker –
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In an ever competitive workforce, the pressure to be constantly available and online is at an all time high. Even in companies like Distilled that offer flexible working and champion a 35 hour work week, the pressure to yield huge results and increase productivity is greater than ever. And if... Read more
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How to Make a Histogram Using Google Sheets
Benjamin Estes –
You’ve probably summarized data with a single number, like an average. For instance, the median is an average. It tells you what number is in the middle of your data if you sorted the numbers from smallest to largest. Averages tell you nothing about how the numbers are spread out. Think about the... Read more
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What Is the MECE Principle?
Benjamin Estes –
MECE stands for mutually exclusive, comprehensively exhaustive. It is a framework for solving complicated problems. When you apply it to a problem, you break that problem into subproblems that are mutually exclusive (they don’t overlap) and comprehensively exhaustive (they cover all possibilities). Read more
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What is Content Strategy?
Benjamin Estes –
Imagine you’re the first hire to the customer service team in a VC-backed startup. Every week you gain customers, and some of those customers need support. Your job is to manage these requests. Hiring a team would allow you to triage the increasing number of issues. It would also mean managing... Read more
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SearchLove Community Speakers 2019: Applications Now Open
Will Critchlow –
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It’s crazy to think that a year has passed since we launched the SearchLove community speaker project. Since then we’ve worked alongside 9 relatively new speakers from Birmingham (UK), Leeds, Belfast, Boston and San Diego, and then had the pleasure of seeing them deliver amazing presentations to... Read more
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Why Does Distilled Have an Unlimited Breakfast Budget?
Rob Ousbey –
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If I’m going to meet up with a professional contact in person, there’s one time of day that beats all others: breakfast. Sure, there are two other meals you could share together, every opportunity for coffee meetings, and happy-hour drinks are often on the table. But I want to make the case for... Read more
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10 Years of SearchLove and Rand Fishkin: Free Video Edition
Tim Allen –
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2019 marks 10 years of Distilled hosting conferences. For those that are more recent to our conferences, you’ll know them as SearchLove. For those that have been our friends, attendees, speakers & sponsors for longer, you might remember the days of LinkLove and ProSEO. One or two might even... Read more
Category: marketing
