Category: marketing
  • 3 Awesome Things You can do with LinkedIn’s New Website Demographics

    Recently, LinkedIn rolled out its new Website Demographics feature which allows any business that has a LinkedIn Ads account to better identify who exactly is coming to their site. While Google Analytics has for years shown us aggregate data with sessions, pageviews, and more, we actually don’t know who makes up these metrics. What LinkedIn aspires to do here is provide granular information about your website’s visitors. Because all of you are busy, I’ve taken the liberty of hashing out a couple of the best ways to use this data for good with your company. Read more

  • What We Learned in October 2017: The Digital Marketing Month in a Minute

    This month’s industry includes stories from most of the major tech companies, including Facebook’s News Feed experiments, Google’s ever-growing hardware selection, and Apple and Amazon both falling foul of the European Commission. There’s also the SearchLove London 2017 roundup and the best from the Distilled blog. Read more

  • Facebook News Feed Experiments: Threat or Opportunity?

    As Adam Mosseri, Head of News Feed at Facebook noted in a post yesterday “There have been a number of reports about a test we’re running in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia.” The test he is referring to is that of moving all content posted by brand pages (not content shared by friends) from the main user News Feed into a separate tab named “Explore”. Read more

  • Proposing Better Ways to Think about Internal Linking

    I’ve long thought that there was an opportunity to improve the way we think about internal links, and to make much more effective recommendations. I feel like, as an industry, we have done a decent job of making the case that internal links are important and that the information architecture of big sites, in particular, makes a massive difference to their performance in search. Read more

  • What We Learned in September 2017: The Digital Marketing Month in a Minute

    While the main tech headlines have revolved around new hardware, with all the major players showing off their new products to the press and public, there has been plenty of updates all around the digital marketing and tech landscapes. Google is making changes to appease both publisher and the EU Commission and Instagram is becoming an advertising juggernaut... Read more

  • What We Learned in August 2017: The Digital Marketing Month in a Minute

    It’s been a month of ups and downs for many companies in the tech world. Facebook has launched its new video service, yet is bogged down by dropping post engagement. Google is as busy as usual, but embroiled in a controversy about its influence on the industry that’s set to roll on. In fact, Uber has probably had the best month, announcing a new CEO, which they will hope will allow them to put its recent troubles in the past... Read more

  • Creative Inspiration: 10 of the Best Bits of Content We Enjoyed this Summer

    At Distilled, we’re always sharing the great content we happen to stumble across. That could be as simple as getting excited by the most recent Google doodle, or finding a more engaging graph style on Instagram. We wanted to share some of the very best content that has excited, engaged, or educated us with you too. Read more

  • What We Learned in July 2017: The Digital Marketing Month in a Minute

    July has been a month greater than the sum of its parts. While perhaps no one story has dominated the web, the long-term implications of many of this month’s stories should be given great consideration. From Facebook putting more and more effort into becoming a news publishers, to Sundar Pichai’s continued ascent up the Alphabet ladder, these developments will only continue to grow in importance in the digital marketing world . But this is your chance to get ahead of the game.
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  • Google Data Studio: Using Google Sheets as a Data Source

    Data Studio lets us visualize data from many sources. At Distilled, we’ve been using Google Sheets to do most of our reporting for years. It works well—but transitioning to Data Studio is so satisfying. It’s easier to manage permissions. And it’s also easier to get Google Analytics data into Data Studio than Sheets. Read more

  • What We Learned in June 2017: The Digital Marketing Month in a Minute

    June really has been a busy month for the entire industry. In addition to the usual conveyor belt of Google product and services updates, Amazon has been busy buying Whole Foods and turning Echos into intercoms. Facebook is gearing up to take on Netflix and The Wall Street Journal has been leaking traffic. However, this has all somewhat been dwarfed by the huge fine levied against Google by the EU Commission...
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  • Building an Evergreen Machine: How to Write Evergreen Content

    How do you ensure the content you create will be evergreen and that it will generate enough interest to be worth your time? After all, a piece of content that gets one view a week, every week, is technically evergreen, but I wouldn’t recommend writing it. This piece aims to get a concrete handle on the vague idea of evergreen content, including how to recognise it, how to plan your content strategy around it, and how to compound your success into an ever-growing traffic level. Read more

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