Category: marketing
  • How to Begin Integrating Social Media into Your Marketing Mix

    Brands use social media to build dedicated communities. Experts and influencers grow their authority. Small businesses engage local audiences. And so, whether you like it or not, you have no choice but to get your business on social media. But I bet you’re wondering: How am I supposed to actually use it? I hardly have the time for it right now. And even though I have tried it in the past, I have never seen any positive results from social. In this post I’ll show you exactly that. How to integrate social media into five key areas of online marketing to make it work for your business. Read more

  • What We Learned Last Month (August Edition) - The Essential Catch-Up from the World of Digital Marketing

    August has passed us by in a flurry of announcements and big stories in the digital marketing world, not least from Google, or should we say Alphabet? If you've had a busy month (or who knows, possibly even been away on holiday. Wishful thinking?), we've put together the must read stories to ensure you're all clued up with August's biggest developments. Read more

  • Mobile Web 1.0: Party Like It’s 1999

    Do you remember the first websites from the early days of the web, circa 1994-95? We laugh at them now, but back then they were all we had, no matter how funny looking or awkward the experience. Brian Massey, Founder of Conversion Sciences, says we're there again, but this time on mobile. Read on and Brian will show you how to turn your firm's mobile experience into a high-converting money-making machine.
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  • What We Learned Last Month (July Edition) - The Essential Catch-Up from the World of Digital Marketing

    We've compiled the most interesting digital marketing news and developments (with a heavy focus on search, naturally) every month. Read on to find the most interesting stories from July, along with links to the excellent news articles and blog posts that dig deep into every story. If time is tight, this is the perfect place to stay abredth of the most important goings-on. Read more

  • Clients and Colleagues: Asking the Right Questions

    Questions play a crucial role in any business. Deciding whether the job applicant in front of you is a star performer or a sociopath (or anywhere in between) can be a challenge. This guide aims to give you the ultimate questions you should be asking clients and colleagues. These are quietly effective queries that will always deliver debate with insightful, important answers regardless of who you are talking to. Read more

  • 5 Common Schema Problems and What You Can Do about Them

    Structured data looks is starting to look like the future of the web. It's been around for awhile now and is slowly becoming more common. Search engines like Google and Bing are driving the adoption and are providing the primary benefits for us, as marketers, to implement. This post is going to go over five common problems you might come across when you start to dig into and actually apply schema. Read more

  • Why the “Fail Fast” Philosophy Doesn’t Work

    A guest post written by Dan McClure, the Innovation Design Lead at ThoughtWorks...

    Sometimes it seems Eric Ries could have saved himself a lot of trouble when writing The Lean Startup by just printing the phrase 'fail fast' on a stack of post-it notes and sending them out to innovation teams around the world. Read more

  • Be Your Own Designer - The Best Free Resources for when You’re Short on Time

    Has there ever been a time when you’ve realised you’re a day away from a big pitch, but you forgot to book any design time through your creative department? Or perhaps there’s that last minute blog post that needs some images and banners, but there’s no way of roping in a designer at such short notice! To help you out in such hours of need, I have compiled a list of my favourite design resources for non-designers and designers alike. Oh, and did I mention they’re all free? Read more

  • We’ve Accidentally Broken the Web – How do We Fix It?

    Whether we like it or not, we’re all in the business of influencing each other, all of the time. The only difference is that now, versus any other moment in history, we’ve moved ‘online first’. Yet how often do we stop to think about how this extraordinary technology is shaping us, as humans? Read more

  • Story Focussed Data Visualisation

    Towards the end of last year, we completed a project for blinkbox Books that charted the careers of some of the greatest authors of the last 200 years, and showed at what age they published their breakthrough books. The final piece was an overall success, doing well on social media and gaining some excellent coverage online. However, the process of arriving at the final execution and design was by no means straight forward.
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  • Microsoft Office 365 Ruined my Marriage

    Back in April this little gem popped up in my Twitter feed: Expecting it to have originated from those fine purveyors of satire, the Onion, I giggled to myself and was about to move on, when I noticed the chatter online: apparently this had been created by Microsoft to promote Office 365. What on... Read more

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