Category: distilled
  • Using Customer Surveys to Define Your Content Marketing Efforts

    We’ve said it before, and we’ll say it again—content marketing can be tough. Creating content without a target audience is like Hall without Oates, peanut butter without jelly, Carly Rae Jepson without ‘Call Me Maybe’….essentially, it just doesn’t make sense. Using a... Read more

  • Understanding Real Company, ahem “Stuff”, DistilledLive Seattle video discussion

    In the last DistilledLive video, Will and Bridget gave their thoughts on mobile sites and search. For this week’s edition however, we’re heading back to the Seattle offices to talk through a much discussed turn of phrase within the industry of late. Our consultants, Kate Morris and... Read more

  • LinkLove London 2013, Bowler hats and Breweries

    There’s not many search conferences where you will find yourself being greeted by a chipper gent in a bowler hat on entry or that welcomes a spot of Scalectrix at lunch; must be LinkLove! Yet, whilst Will Critchlow went on to confirm in his presentation that this would be the last LinkLove, here at... Read more

  • Mobile sites and search DistilledLive video discussion

    In the last DistilledLive video, we talked through the current hot topic of late, content marketing, with the people who know it best; the Outreach team in Seattle. You can also, check out Adria Saracino’s Hangout on the very same subject if you want to hear more. This week however... Read more

  • Balancing Short-term Authority Gains with a Long-term Content Vision

    On-site/technical SEO still matters. For brands that already enjoy a healthy amount of inbound links, there is usually a good deal of unrealized value in: Solving crawl problems Optimizing site architecture and internal links Managing redirects/canonical tags to consolidate/reclaim existing link... Read more

  • A/B testing | Optimizely wins and fails

    There’s possibly some stigma attached to the idea of Conversion Rate Optimisation. The name alone is a little daunting and then there’s all those other acronyms floating around the search landscape; SEO, RCS, WTF!? It’s hard not to get caught up in a wash of web analytics. Put simply, conversion... Read more

  • Think Beyond the Link – The Right Way to Conduct Reviews for Outreach

    In my first blog post, The Scouting Report for Link Building Rookies, I discussed the ins and outs of blogger niches for outreach noobs. As a rookie outreacher, my natural curiosity was a HUGE asset when prospecting for potential guest posts and pitching infographics. As time passed, new clients... Read more

  • DistilledLive Seattle | Creating a Content Marketing Strategy for Outreach

    We got technical for the last edition of DistilledLive London as Dave Sottimano and Tom Anthony gave their thoughts on hreflang. But with the DistilledLive Seattle Meet Up just around the corner, we thought we’d take a look at current hot topic, Content Marketing with the people who know it... Read more

  • Everything a Marketer Needs to Know Can Be Learned from Journalism

    I became a marketer somewhat by accident. I still remember filling out college applications, answering the fretful, “What do you plan on doing with your life?” question with that annoying confidence only a 17 year old can possess. I knew I would be in magazine journalism. If that... Read more

  • SearchLove and DistilledLive are heading West!

    I’m excited to share some news with you all… Following a successful 4 years of running conferences in the UK and US, we’re now looking to expand to the West Coast of America. We’ve been having an absolute blast over the past few years hosting conferences and meetup events in London, New... Read more

  • DistilledLive London | A few thoughts on hreflang

    The Seattle office took the reins in the last DistilledLive video as Mike Pantoliano and Geoff Kenyon talked you through where to focus your e-commerce efforts in the coming months, as well as sending kudos to those brands already doing it well. For the latest edition, we thought we’d take... Read more

  • Win the chance to attend LinkLove London for free!

    Working in online marketing for two years or less? Want to learn the latest advancements and stand out amongst your peers? Make connections with industry leaders (and get a day out of the office?) Well, we’re running a competition to help you do just that! We are giving away one free ticket to our... Read more