Category: distilled
  • Who fancies joining us in Paradise?

    On 5 th & 6 th September, we’re bringing our renowned mixture of expert speakers, advanced sessions and invaluable networking opportunities to the sunny West Coast; San Diego to be precise! Summer seems to have been and gone already in the UK, so I, for one, cannot wait to be heading over to the US... Read more

  • SearchLove Boston 2013 - Day One Recap

    It’s that time of year again! Flowers are budding, kids are counting down the days to the end of the school year, and SEOs are flocking to Boston for Distilled’s Spring SearchLove conference. Like years past, we had a killer lineup to kick the conference off. For those who weren’t... Read more

  • Content Marketing DOs and DON’Ts

    While everyone’s definition of content marketing is a little different, the execution side of this marketing channel has much more definitive best practices. Whether you are new to content marketing or just looking for validation that your program is running smoothly, here are some of the... Read more

  • Data vs Personas for Content Planning, DistilledLive video discussion

    The last DistilledLive video came from our London team and talked you through some positive ways to give feedback to your designers when it comes to producing content. In this edition, we’re moving on from the design of the content as we hear from Kyra Kuik and Alyssa Ennis from our Seattle... Read more

  • How to Write Effective Copy for Your Website

    When I declared an English major in college, my mom said it was a great choice, “because people will always need good writers.” I was pleasantly surprised to find that true upon graduating college, but I was also pretty surprised to find out why people need good writers: because they can’t actually... Read more

  • LinkLove London 2013 videos are now available

    This may well have been the last LinkLove but here at Distilled we were set to make this the best one yet and the quality of speaker sessions [not to mention, line of mid conference refreshments and activities; Scaletrix, anyone?] were certainly testament to that. Whether you want to earn buy-in... Read more

  • Why Content Marketers are Right to Hate on SEOs

    Do you self-identify (or have you previously self-identified) as an SEO? If so you likely won’t be too surprised to hear that you’re ‘unpopular’ in the content marketing world. In truth I’d suggest that unpopular doesn’t come close to covering it. You might in... Read more

  • DistilledU is going free...

    ...for a day, at least! On Wednesday 8th May, we are giving you free access to all text, interactive modules as well as over 80 hours of HD video content in our online training platform. If you’re already a DistilledU trial or paid member- all you need to do is log into DistilledU account and [for... Read more

  • Creating and Managing Deadlines for Outreachers

    Looking back on my greenhorn Outreach days, I was a bright-eyed and spiky-haired marketer who learned as I went. In my last two posts, The Scouting Report for Link Building Rookies and Think Beyond the Link – The Right Way to Conduct Reviews for Outreach, I shared some insights I’ve picked up along... Read more

  • How should you feed back to your designers? DistilledLive London video discussion

    We caught up with Kate Morris and Kristina Kledzik over in Seattle for the last DistilledLive video and an enthused chat on Real Company, ahem, *Stuff*. This week, we’re back in London asking lead designers, Leonie Wharton and Matt Mitchell-Camp to share their experiences when it comes to... Read more

  • DistilledU video: 80 hours of HD video, interactive modules and bacon

    For those of you who didn’t make it along to today’s Brighton SEO, here’s a little something we’ve been working on to promote our online training platform, DistilledU. If you like the sound of the 80 hours of HD video, interactive modules and namely bacon, you can sign up... Read more

  • Using Customer Surveys to Define Your Content Marketing Efforts

    We’ve said it before, and we’ll say it again—content marketing can be tough. Creating content without a target audience is like Hall without Oates, peanut butter without jelly, Carly Rae Jepson without ‘Call Me Maybe’….essentially, it just doesn’t make sense. Using a... Read more