Category: distilled
  • How Users Consume News Online: Insights from The Reuters Institute Digital News Report

    My last blog post explored the future of news, using ideas and data from a lecture and the Reuters Institute’s Digital New Report 2013. This post examines the report data on a more granular level, and provides actionable insights for consultants, editors and publishers alike, on how they should... Read more

  • Start using Twitter Favourites to your advantage

    Ever wondered what the function of Twitter’s ‘Favourites’ tool is? Can it be useful to you in the long term? Here’s a little look into how to find and start using Favourites, as well as how to use these tweets to build your brand and website content. Described by the Twitter guidelines as ‘a... Read more

  • Because community building isn’t fluffy: enhancing UX, DistilledLive video

    Well, look who we found hanging out at the Mack Web Solutions offices! Whilst our former Seattle consultant Geoff has been off “working remotely”, we thought it made sense for both Geoff and Mack to talk about what they both know best: Community and SEO. Community building isn’t fluffy. Community... Read more

  • How Newsjacking is creating a new buzz in online marketing

    This post is a case study on a Newsjacking from Lyndon Antcliff. Lyndon spoke at this year’s LinkLove London and is a specialist in web content that creates buzz in the form of links, social signals and newspaper mentions. He runs a Newsjacking service helping PR professionals and content creators... Read more

  • Goldman Sachs’ big problem with Twitter

    This post is a teaser for a report that we’re creating on digital strategy at the Interbrand 100 list of top brands. We’ve asked journalist Lydia Laurenson to head the research on this project. If you’ve ever worked on an interesting digital strategy project for a top brand — whether the project... Read more

  • Managing your clients; This is how we roll, DistilledLive video

    It’s not always about SEO keywords and outreach tactics at Distilled so, with that in mind, this week’s DistilledLive video gives you guys the low-down on how we do ‘sales’ a little differently here. Tune into the video below where Stephanie Coles and Amanda Marquez, from our Seattle... Read more

  • The Curse of the Cliché

    The wandering mind is, perhaps, one of the most powerful enemies of online copy. A reader runs his eyes across all sorts of pages, flitting between multiple screens before deciding what he actually wants is a coffee. In turn, written content must first catch someone’s attention, then hold on for... Read more

  • The Future of News and how we can apply this to broader content strategy

    After attending a lecture at General Assembly on the Future of News, I thought it would benefit SEO consultants, publishers and writers alike to look at some of the ideas and assess how they could be interpreted to benefit broader content creation. This also ties in with a Distilled-level interest... Read more

  • Refining your remarketing, DistilledLive video discussion

    This week’s DistilledLive video takes a look at some of the latest remarketing tools to come out of beta and how you can use these methods within your online strategies. Take a look at the video below as Distilled’s PPC team over in Seattle, Jasmine Aye and Anthony Coraggio, share their... Read more

  • How to Pitch Journalists: Pro Tips from a BuzzFeed Contributor

    Does your blogger outreach campaign consist of sending formal press releases to multiple journalists at once? Or, are you ignoring smaller blogs and Tumblrs and opting to pitch highly authoritative sites instead? Well, guess what? You’re going about it the wrong way. Well, according to the... Read more

  • Thought Google Analytics was all about SEO? Think again.

    Within his recent LinkLove presentation, Will Critchlow talked about this idea of becoming a ‘full stack marketer’ and it’s an idea that resonates here at Distilled and the kind of direction we are working towards as a company. When it comes to being a smarter online marketer, it’s important to... Read more

  • If we only had 9 minutes to talk about Google Analytics, DistilledLive video discussion

    The new Analytics module has just gone live over in DistilledU so what better way to celebrate than with a free DistilledLive video on the very same topic! This week, London consultants Dave Sottimano and Paddy Moogan [there is only one] take you through the topic in lightening speed; 9 minutes, to... Read more