Category: distilled
  • Distilled’s Year In Music

    You’ve probably noticed that December is the month for Best of the Year lists, which, for me, truly makes it The Most Wonderful Time of the Year. These lists provide the easiest way to revisit the music you’ve discovered over the past year, as well as catch up on what you’ve missed. Since 2010... Read more

  • David Brent, Meet Clippy the Paperclip (How to create a mascot)

    Mascots are all the rage these days. A large gang of fluffy characters is slowly taking over the internet, popping up on our screens with their goggling eyes and goofy grins. Apart from a mild distaste for overly cutesy things, I applaud this trend. A mascot provides a fun and memorable way for a... Read more

  • Don’t Silo Me, Bro: Integrating Content Strategy Across Disciplines

    Sometimes I resent the term “content strategy”. The reason is it brings with it limitations. Humans are known to use labels as a way to make sense of the world, but this systematic bucketing comes with consequences. Essentially this “categorical perception” can make it... Read more

  • Three Things I Learned from my Favorite Manager

    My favorite manager was a man named Matt who ran the sporting goods store I worked at during college. Even though Matt was young and a fresh university grad, he had already been a store manager for a few years. He had an insane work ethic and could usually be found working open-to-close, even on... Read more

  • Getting ahead of the curve with Dell’s social media strategy

    Dell lends its ear to social media Social media reporters often cover Dell, and with good reason: Dell got in on corporate social media early, and worked hard to get it right. They’ve created everything from a Social Media Listening Command Center, to in-person Social Think Tanks, to a Social... Read more

  • How to Put Together a Killer Playlist for Conferences and/or Life

    Today’s post comes from Distilled’s own karaoke starlet and chainsaw wielding expert, Lara Petersburg. Lara is responsible for keeping Distilled’s Seattle crew in order and the office looking pimped; she’s also beginning this month’s SearchLove takeover series here on... Read more

  • How to Train a Content Team to Have a Singular Brand Voice

    If you’ve delved into the realm of content marketing or created a content team, you’ve likely come across the term “brand voice.” You’ve probably also run into sources that argue how important brand voice is—and they’re right. Nailing down your brand’s story and voice is vital to your content... Read more

  • (not provided)—Distilled’s thoughts in review

    There was a lot of hubbub yesterday about a dramatic increase in (not provided) traffic showing up in Analytics data. I’d say the most eye-opening part of this is the realization that the end of this upward trend is in sight: soon there will be effectively no keyword data readily available... Read more

  • Welcome to Paradise, SearchLove San Diego 2013 Day Two

    As promised, after an evening of poolside drinks and the sweet refrain of Katy Perry's 'California Girls' whirling round the fire pit (No? Just me then...) we're back at Paradise Point for Day Two of SearchLove San Diego. Expect everything from content pointers as tuneful as poetry to an afternoon... Read more

  • Brandopolis is nigh; the history of content marketing and its future from hereon in

    Brandopolis is coming.... Behind the scenes we’ve been working hard on Brandopolis - our industry report that explores how some of the world’s leading brands make their mark online. The report includes hard won stories from the likes of Honda, Maybelline, Dell and Facebook to name but a few.... Read more

  • Take Me Down To Paradise City, SearchLove San Diego 2013 Day One

    Beautiful blue skies. Palm trees swaying in the light afternoon breeze. You’d be forgiven for thinking this was some sort of holiday. But last week saw over 20 industry experts descend upon sunny San Diego to speak at Distilled’s first West Coast event at Paradise Point. If you made it... Read more

  • What People Think I Do: Blogger Outreach Edition

    If you’ve ever worked in the field of blogger outreach, you know how hard it is to answer the inevitable question that people ask you after you tell them your job title - “so what it is exactly that you do?” Seems easy enough, right? Not exactly. As soon as I’m asked that, a ton of questions pop... Read more