Category: distilled
  • Getting ahead of the curve with Dell’s social media strategy

    Dell lends its ear to social media Social media reporters often cover Dell, and with good reason: Dell got in on corporate social media early, and worked hard to get it right. They’ve created everything from a Social Media Listening Command Center, to in-person Social Think Tanks, to a Social... Read more

  • How to Put Together a Killer Playlist for Conferences and/or Life

    Today’s post comes from Distilled’s own karaoke starlet and chainsaw wielding expert, Lara Petersburg. Lara is responsible for keeping Distilled’s Seattle crew in order and the office looking pimped; she’s also beginning this month’s SearchLove takeover series here on... Read more

  • How to Train a Content Team to Have a Singular Brand Voice

    If you’ve delved into the realm of content marketing or created a content team, you’ve likely come across the term “brand voice.” You’ve probably also run into sources that argue how important brand voice is—and they’re right. Nailing down your brand’s story and voice is vital to your content... Read more

  • (not provided)—Distilled’s thoughts in review

    There was a lot of hubbub yesterday about a dramatic increase in (not provided) traffic showing up in Analytics data. I’d say the most eye-opening part of this is the realization that the end of this upward trend is in sight: soon there will be effectively no keyword data readily available... Read more

  • Welcome to Paradise, SearchLove San Diego 2013 Day Two

    As promised, after an evening of poolside drinks and the sweet refrain of Katy Perry's 'California Girls' whirling round the fire pit (No? Just me then...) we're back at Paradise Point for Day Two of SearchLove San Diego. Expect everything from content pointers as tuneful as poetry to an afternoon... Read more

  • Brandopolis is nigh; the history of content marketing and its future from hereon in

    Brandopolis is coming.... Behind the scenes we’ve been working hard on Brandopolis - our industry report that explores how some of the world’s leading brands make their mark online. The report includes hard won stories from the likes of Honda, Maybelline, Dell and Facebook to name but a few.... Read more

  • Take Me Down To Paradise City, SearchLove San Diego 2013 Day One

    Beautiful blue skies. Palm trees swaying in the light afternoon breeze. You’d be forgiven for thinking this was some sort of holiday. But last week saw over 20 industry experts descend upon sunny San Diego to speak at Distilled’s first West Coast event at Paradise Point. If you made it... Read more

  • What People Think I Do: Blogger Outreach Edition

    If you’ve ever worked in the field of blogger outreach, you know how hard it is to answer the inevitable question that people ask you after you tell them your job title - “so what it is exactly that you do?” Seems easy enough, right? Not exactly. As soon as I’m asked that, a ton of questions pop... Read more

  • Behind all great content lies a great content marketer (and Adria’s handy tips)

    With SearchLove San Diego just around the corner (hello, Paradise!), in the latest DistilledLive video we catch up with Head of Outreach, Adria Saracino ahead of her presentation at this week’s event. For those of you who feel as though your content marketing efforts are failing - be that... Read more

  • How to Stay Motivated and Avoid Work Ruts

    I’ve been a part of Distilled’s Outreach team for nearly two years, and during my time here I’ve built some awesome relationships, worked with some great clients, and had a lot of personal success. I love my managers and my team. My projects are pretty awesome too, BUT every now and then, I find... Read more

  • Midweek Motivation: 16 Brands Getting Creative With Mobile

    It’s Wednesday. And all the high hopes and excitement that marked the start of a new week (and in the UK, the August Bank Holiday) have begun to die down as we realize that we’ve still got a ways to go before the weekend. Here at Distilled, we’re pretty excited about our newest DistilledU module... Read more

  • How Users Consume News Online: Insights from The Reuters Institute Digital News Report

    My last blog post explored the future of news, using ideas and data from a lecture and the Reuters Institute’s Digital New Report 2013. This post examines the report data on a more granular level, and provides actionable insights for consultants, editors and publishers alike, on how they should... Read more