Category: distilled
  • The Art of the Media Interview

    One of the ultimate goals of the media relations facet of PR is to become the go-to person for interviews in your space. When the media starts coming to you for comment, you know your PR efforts are really paying off. This post will consider the two most important elements of becoming a media... Read more

  • What Better Way to Say Happy Holidays...

    ...than ducks in hats. Let’s all get into the festive spirit with this little something from the creative team. Thanks for a great year, everybody! We look forward to sharing more videos, guides, blogs and other fun content in the New Year. Read more

  • Internet Marketers’ Holiday Wishlist

    It’s that time of the year again when internet marketers have too much on their plate. In our professional lives, we’re working like crazy to launch holiday campaigns, tweak them, and monitor their success. In our personal lives, we’re busy attending holiday parties, buying presents and confirming... Read more

  • Creative Calling

    Here at Distilled, we’ve always been big believers in the power of content. To this end, we’ve spent the last few years assembling a well-rounded team of designers, developers, data journalists and animators, as well as PR and outreach experts. Today the creative team is the largest team in the... Read more

  • Stolen Moose Heads: An Interview with innocent

    In the last few weeks I’ve been putting together a new guide for our Distilled audience: Finding Your Brand’s Voice. It offers practical and detailed advice on how a company can shape its own tone of voice in order to project a unique and consistent persona. As part of researching the guide, I... Read more

  • Distilled’s Year In Music

    You’ve probably noticed that December is the month for Best of the Year lists, which, for me, truly makes it The Most Wonderful Time of the Year. These lists provide the easiest way to revisit the music you’ve discovered over the past year, as well as catch up on what you’ve missed. Since 2010... Read more

  • David Brent, Meet Clippy the Paperclip (How to create a mascot)

    Mascots are all the rage these days. A large gang of fluffy characters is slowly taking over the internet, popping up on our screens with their goggling eyes and goofy grins. Apart from a mild distaste for overly cutesy things, I applaud this trend. A mascot provides a fun and memorable way for a... Read more

  • Don’t Silo Me, Bro: Integrating Content Strategy Across Disciplines

    Sometimes I resent the term “content strategy”. The reason is it brings with it limitations. Humans are known to use labels as a way to make sense of the world, but this systematic bucketing comes with consequences. Essentially this “categorical perception” can make it... Read more

  • Three Things I Learned from my Favorite Manager

    My favorite manager was a man named Matt who ran the sporting goods store I worked at during college. Even though Matt was young and a fresh university grad, he had already been a store manager for a few years. He had an insane work ethic and could usually be found working open-to-close, even on... Read more

  • Getting ahead of the curve with Dell’s social media strategy

    Dell lends its ear to social media Social media reporters often cover Dell, and with good reason: Dell got in on corporate social media early, and worked hard to get it right. They’ve created everything from a Social Media Listening Command Center, to in-person Social Think Tanks, to a Social... Read more

  • How to Put Together a Killer Playlist for Conferences and/or Life

    Today’s post comes from Distilled’s own karaoke starlet and chainsaw wielding expert, Lara Petersburg. Lara is responsible for keeping Distilled’s Seattle crew in order and the office looking pimped; she’s also beginning this month’s SearchLove takeover series here on... Read more

  • How to Train a Content Team to Have a Singular Brand Voice

    If you’ve delved into the realm of content marketing or created a content team, you’ve likely come across the term “brand voice.” You’ve probably also run into sources that argue how important brand voice is—and they’re right. Nailing down your brand’s story and voice is vital to your content... Read more