Category: distilled
  • Invite Your Audience Backstage: 4 Tips For Making Content About Your Business

    Taking viewers ‘behind the scenes’ has been a staple of DVD extras for years – it’s a relatively cheap way to create additional content for hardcore fans to enjoy. The Game of Thrones crew, say, have gone all out on their ‘backstage’ strategy, with a dedicated blog full of production notes made... Read more

  • The Only Way is Up: This Week’s DistilledLive Video

    This week we’re pretty excited to be hosting the very first DistilledU Masterclass. During this jam-packed day, our expert consultants will give an introduction to search marketing at a central London venue. Here’s Bridget Randolph and Tom Anthony to explain it all a bit better… You can read... Read more

  • Is the Internet Making Us More Intelligent as a Society?

    This week the internet turned 25. Hard to imagine a time without it, huh? But how much is it doing to expand our minds and share knowledge? Is the internet really making us more intelligent? “The internet makes those giants easier to find” “It is quietly eroding our ability to... Read more

  • A Collective Approach to Content Creation, this week’s DistilledLive video

    Hot on the tails of our last guide on brand tone of voice, we’re busy working on another training resource on how to create focused content. It only seemed fitting, then, to ask our Content Coordinator (and one of the brains behind the project) Kyra Kuik to host this week’s DistilledLive on that... Read more

  • An Open Letter to YouTube

    Dear YouTube, I’d like to spend more money with you. A lot more money. My clients are spending significant amounts on TV advertising, which is becoming increasingly expensive and the value is hard to quantify. AdWords has been a revelation for our digital media spend. Where once we were stuck to... Read more

  • Riding the Waves of Digital Disruption, this Week’s DistilledLive Video

    Will is joined by the Chairman of the Board (no, not you Iggy ) John Varney for this week’s DistilledLive video which takes a look at the digital disruption set to hit our screens. Tune into the full video below. You can read along with the video transcript just here. For more insight into the... Read more

  • Trendsetting in 2014, This Week’s DistilledLive Video

    As we gear up for our latest futuristic feature here at Distilled, Tom Anthony, Paddy Moogan and Will Critchlow take the reins of this week’s DistilledLive video. Tune in below to hear some of our predictions for the digital trends of 2014. You can read the full transcript for the video below. Over... Read more

  • The Art of the Media Interview

    One of the ultimate goals of the media relations facet of PR is to become the go-to person for interviews in your space. When the media starts coming to you for comment, you know your PR efforts are really paying off. This post will consider the two most important elements of becoming a media... Read more

  • What Better Way to Say Happy Holidays...

    ...than ducks in hats. Let’s all get into the festive spirit with this little something from the creative team. Thanks for a great year, everybody! We look forward to sharing more videos, guides, blogs and other fun content in the New Year. Read more

  • Internet Marketers’ Holiday Wishlist

    It’s that time of the year again when internet marketers have too much on their plate. In our professional lives, we’re working like crazy to launch holiday campaigns, tweak them, and monitor their success. In our personal lives, we’re busy attending holiday parties, buying presents and confirming... Read more

  • Creative Calling

    Here at Distilled, we’ve always been big believers in the power of content. To this end, we’ve spent the last few years assembling a well-rounded team of designers, developers, data journalists and animators, as well as PR and outreach experts. Today the creative team is the largest team in the... Read more

  • Stolen Moose Heads: An Interview with innocent

    In the last few weeks I’ve been putting together a new guide for our Distilled audience: Finding Your Brand’s Voice. It offers practical and detailed advice on how a company can shape its own tone of voice in order to project a unique and consistent persona. As part of researching the guide, I... Read more