Category: distilled
  • An Open Letter to YouTube

    Dear YouTube, I’d like to spend more money with you. A lot more money. My clients are spending significant amounts on TV advertising, which is becoming increasingly expensive and the value is hard to quantify. AdWords has been a revelation for our digital media spend. Where once we were stuck to... Read more

  • Riding the Waves of Digital Disruption, this Week’s DistilledLive Video

    Will is joined by the Chairman of the Board (no, not you Iggy ) John Varney for this week’s DistilledLive video which takes a look at the digital disruption set to hit our screens. Tune into the full video below. You can read along with the video transcript just here. For more insight into the... Read more

  • Trendsetting in 2014, This Week’s DistilledLive Video

    As we gear up for our latest futuristic feature here at Distilled, Tom Anthony, Paddy Moogan and Will Critchlow take the reins of this week’s DistilledLive video. Tune in below to hear some of our predictions for the digital trends of 2014. You can read the full transcript for the video below. Over... Read more

  • The Art of the Media Interview

    One of the ultimate goals of the media relations facet of PR is to become the go-to person for interviews in your space. When the media starts coming to you for comment, you know your PR efforts are really paying off. This post will consider the two most important elements of becoming a media... Read more

  • What Better Way to Say Happy Holidays...

    ...than ducks in hats. Let’s all get into the festive spirit with this little something from the creative team. Thanks for a great year, everybody! We look forward to sharing more videos, guides, blogs and other fun content in the New Year. Read more

  • Internet Marketers’ Holiday Wishlist

    It’s that time of the year again when internet marketers have too much on their plate. In our professional lives, we’re working like crazy to launch holiday campaigns, tweak them, and monitor their success. In our personal lives, we’re busy attending holiday parties, buying presents and confirming... Read more

  • Creative Calling

    Here at Distilled, we’ve always been big believers in the power of content. To this end, we’ve spent the last few years assembling a well-rounded team of designers, developers, data journalists and animators, as well as PR and outreach experts. Today the creative team is the largest team in the... Read more

  • Stolen Moose Heads: An Interview with innocent

    In the last few weeks I’ve been putting together a new guide for our Distilled audience: Finding Your Brand’s Voice. It offers practical and detailed advice on how a company can shape its own tone of voice in order to project a unique and consistent persona. As part of researching the guide, I... Read more

  • Distilled’s Year In Music

    You’ve probably noticed that December is the month for Best of the Year lists, which, for me, truly makes it The Most Wonderful Time of the Year. These lists provide the easiest way to revisit the music you’ve discovered over the past year, as well as catch up on what you’ve missed. Since 2010... Read more

  • David Brent, Meet Clippy the Paperclip (How to create a mascot)

    Mascots are all the rage these days. A large gang of fluffy characters is slowly taking over the internet, popping up on our screens with their goggling eyes and goofy grins. Apart from a mild distaste for overly cutesy things, I applaud this trend. A mascot provides a fun and memorable way for a... Read more

  • Don’t Silo Me, Bro: Integrating Content Strategy Across Disciplines

    Sometimes I resent the term “content strategy”. The reason is it brings with it limitations. Humans are known to use labels as a way to make sense of the world, but this systematic bucketing comes with consequences. Essentially this “categorical perception” can make it... Read more

  • Three Things I Learned from my Favorite Manager

    My favorite manager was a man named Matt who ran the sporting goods store I worked at during college. Even though Matt was young and a fresh university grad, he had already been a store manager for a few years. He had an insane work ethic and could usually be found working open-to-close, even on... Read more