Category: distilled
  • #DistilledLive | Content marketing for the web

    In light of the recent popularity of #contentcrush, we thought it only right that we run a #DistilledLive event focussing on one of the hottest search topics of the moment - Content! In fact, our first speaker, Vincent Franklin of Quietroom, was one of the very first examples to be submitted via... Read more

  • Benchmarking your web traffic

    Internet traffic is a funny thing, and sometimes things happen to your traffic you don’t understand. Your industry’s traffic may be growing, and almost certainly includes some seasonality. This post suggests a method to look past the traffic’s trends, and instead tells you if you are beating the... Read more

  • Announcing The Distilled Guide to Online Video Marketing

    Following on from our recent piece on Video Infographics, we are excited to announce the launch of the Distilled Guide to Online Video Marketing. To support our belief that every business can leverage video - our interactive guide helps take on the daunting task in easily accessed and saved... Read more

  • Dear CMO. Your Marketing Plan is Broken

    Thanks to @VickeKaravan for help crafting the slidedeck together. We’ve been doing a lot of work recently looking into agile marketing. In the slidedeck above we want to make the case for and show off some worthy examples of how and where agile works in the three areas that we really care... Read more

  • A New Species: Video Infographics

    Let’s be honest, we can easily get bored reading too much text. And it can be difficult to follow lots of numbers and statistics. To overcome this, we can use illustrations, flowcharts and graphs to make information visually appealing and easier to understand. This is the original appeal of... Read more

  • People First, Processes Last

    I’ve been a part of the Distilled NYC team since the beginning. I distinctly remember my first day (just over 14 months ago), showing up to the office, saying hi to Tom Critchlow, configuring my new laptop, and thinking “what’s next?” Conversely, the subsequent next few... Read more

  • SearchLove 2012 - Full Session Schedules now Live!

    Roll up, Roll up! Suffering from post Olympics blues? We have exciting news, haven’t we Will? If you work in search, digital, or online marketing, then you need to join the hundreds of other marketers at SearchLove 2012. The sessions we have in store this year are going to rival any other... Read more

  • Who will be crowned this year’s ‘Champion of Search’?

    We’re only 11 weeks out from the greatest (non-sporting) event London has seen. Forget the Olympics - SearchLove London is where the true champions will be gathering to battle it out in the live heats. All the speakers will be striving for the coveted title ‘Champion of Search’. Exactly one week... Read more

  • How To Measure Social Media Efforts

    SMMS Graphic Acting as the Distilled Community and Content Assistant is as new to me as it is to the company. There’s certainly a lot of emphasis in marketing placed on generating a strong community and raising web visibility. You can find a whole host of posts relating to such matter - MackWeb... Read more

  • Got Content? Share It With Us

    Dragon Search We all love great content. We love talking great content. Not only that but we like to ship great content too. And not just something that will rank for keywords, but a piece that will be remarkable. We should care about content marketing. We should understand how it works, how brands... Read more

  • Freedom in Process / How Distilled Finds Great Tools

    Working according to a process means having real freedom to be creative and productive. What an odd statement, that a constraint on our actions would give us flexibility! But think about it—in considering SEO or marketing, do we act with disregard or disdain for others? Do we allow ourselves to do... Read more

  • Distilled: the next chapter

    If you told my brother and me aged 12 and 16 that we’d enjoy working together one day, I don’t think we’d have believed you. Like many siblings, we got closer when we no longer lived together. I think it might have been when the age gap became insignificant enough that we could compete properly on... Read more