Category: distilled
  • A New Species: Video Infographics

    Let’s be honest, we can easily get bored reading too much text. And it can be difficult to follow lots of numbers and statistics. To overcome this, we can use illustrations, flowcharts and graphs to make information visually appealing and easier to understand. This is the original appeal of... Read more

  • People First, Processes Last

    I’ve been a part of the Distilled NYC team since the beginning. I distinctly remember my first day (just over 14 months ago), showing up to the office, saying hi to Tom Critchlow, configuring my new laptop, and thinking “what’s next?” Conversely, the subsequent next few... Read more

  • SearchLove 2012 - Full Session Schedules now Live!

    Roll up, Roll up! Suffering from post Olympics blues? We have exciting news, haven’t we Will? If you work in search, digital, or online marketing, then you need to join the hundreds of other marketers at SearchLove 2012. The sessions we have in store this year are going to rival any other... Read more

  • Who will be crowned this year’s ‘Champion of Search’?

    We’re only 11 weeks out from the greatest (non-sporting) event London has seen. Forget the Olympics - SearchLove London is where the true champions will be gathering to battle it out in the live heats. All the speakers will be striving for the coveted title ‘Champion of Search’. Exactly one week... Read more

  • How To Measure Social Media Efforts

    SMMS Graphic Acting as the Distilled Community and Content Assistant is as new to me as it is to the company. There’s certainly a lot of emphasis in marketing placed on generating a strong community and raising web visibility. You can find a whole host of posts relating to such matter - MackWeb... Read more

  • Got Content? Share It With Us

    Dragon Search We all love great content. We love talking great content. Not only that but we like to ship great content too. And not just something that will rank for keywords, but a piece that will be remarkable. We should care about content marketing. We should understand how it works, how brands... Read more

  • Freedom in Process / How Distilled Finds Great Tools

    Working according to a process means having real freedom to be creative and productive. What an odd statement, that a constraint on our actions would give us flexibility! But think about it—in considering SEO or marketing, do we act with disregard or disdain for others? Do we allow ourselves to do... Read more

  • Distilled: the next chapter

    If you told my brother and me aged 12 and 16 that we’d enjoy working together one day, I don’t think we’d have believed you. Like many siblings, we got closer when we no longer lived together. I think it might have been when the age gap became insignificant enough that we could compete properly on... Read more

  • How To Learn Entrepreneurial Marketing

    So Distilled just got into the online education space (see: Announcing the DistilledU Public Beta ). I’m pretty passionate about online education and learning. DistilledU is a great step towards educational content, but learning is more than reading. Learning is best done by doing. We preach... Read more

  • SearchLove San Francisco - We are sorry but we have failed

    “What is your biggest failure?” I ask that question at every interview I’m involved in. The answer tells me so much about the person sat in front of me. How do they cope under pressure? How comfortable are they taking responsibility? What constitutes a failure in their eyes? Do they shrink into... Read more

  • Changes in Search Marketing...from the Head of Sales point of view

    So SEO is changing. We are all pretty aware of that. Just look at the increase in the term Inbound Marketing and the way the recent algorithm updates have been shaping the industry and it’s pretty clear we are in the midst of some serious SEO evolution. As Head of Sales at Distilled for over 3... Read more

  • Launching #askdistilled - our answers to your questions

    The Distilled offices are interesting places to spend some time. With the continual flow of ideas around current client issues, slick visualisation of complicated data sets from the creative team or constant heated debates on the future of the industry, even a little time spent in this company will... Read more