• A Beginner’s Guide to TV Advertising

    In the middle of last year, I began the research that would ultimately lead to me giving a presentation at “Distilledathon” (our company conference) about my vision for the future of marketing. I have long believed that the skills our teams have developed - guided by a deep-seated desire to build... Read more

  • SearchLove Boston session announcement...

    The time has come to see who will be sharing what at SearchLove Boston… There are just seven weeks to go until search marketers galore descend on Boston for the annual SearchLove conference. We’ve got world class speakers, an intimate conference venue and an array of in-house SEOs, marketing... Read more

  • Riding the Waves of Digital Disruption, this Week’s DistilledLive Video

    Will is joined by the Chairman of the Board (no, not you Iggy ) John Varney for this week’s DistilledLive video which takes a look at the digital disruption set to hit our screens. Tune into the full video below. You can read along with the video transcript just here. For more insight into the... Read more

  • Hyper-Targeted Audiences, This Week’s DistilledLive Video

    En vogue with our ‘TV month’ here at Distilled, Rob Toledo and Jacob Klein talk us through the changing face of digital content in this week’s DistilledLive video. Where is entertainment going and where do we, as online marketers, fit into this picture? You can read the full... Read more

  • Online Marketing & The Future of Television

    It has been said that one can tell what a person values most by examining how they utilize their spare time. If this is true then we (Americans in particular) place quite a bit of worth on our television shows. You’ve probably seen statistics like these before but last year Nielsen estimated that... Read more

  • Stream, Stream, Stream: A Look at the Current State of TV

    Beatles or Stones? VHS or Betamax? Cable TV or Streaming? What would you say? It is increasingly likely that you will be a ‘streamer’ not a ‘tv-er’, with good reason. Streaming has come a long way in a short time, ‘buffering’ used to be the bleakest of predicaments, stuttering playback and delayed... Read more

  • The Democratization of Video Advertising

    February is a glorious month for television in the US, hosting the legendary Super Bowl, a climactic fusion of modern mass media advertising and entertainment. While I remain a sportsball agnostic Seattle nonfan, as an advertising specialist I’m always excited to see how companies will use the... Read more

  • Your TV is Just Another Screen

    With the Superbowl just around the corner, we thought it was a great time to start talking about the role TV advertising plays in our vision of the future of marketing. Over the next month, Distilled is publishing a series of articles on this topic along with a detailed report on the impact we... Read more

  • What Does the Distilled ‘Voice’ Sound Like?

    I recently launched a new guide called ‘Finding Your Brand’s Voice’, which aims to help companies pin down an effective way of communicating to their customers. While I tried to make the guide as practical and easy-to-use as possible, at times I felt aware of the pesky gap between theory and... Read more

  • Trendsetting in 2014, This Week’s DistilledLive Video

    As we gear up for our latest futuristic feature here at Distilled, Tom Anthony, Paddy Moogan and Will Critchlow take the reins of this week’s DistilledLive video. Tune in below to hear some of our predictions for the digital trends of 2014. You can read the full transcript for the video below. Over... Read more

  • How to Bake SEO into the Marketing Cake: Integration as a Recipe for Excellence

    Last year the SEO community talked about the importance of integrating SEO with marketing. Particularly enlightening was Search Engine Watch’s “ The New SEO,“ which discussed the importance of integration, particularly with PR and social. Working with clients, I have seen that the integration... Read more

  • The New GAIQ EXAM: What You Need to Know

    Google released a new version of the GAIQ last Wednesday. If you didn’t hear about it, you’re not alone. There wasn’t any fanfare, no major discussions in the marketing community. I only noticed because I started studying for the test right after the New Year. When I went to the Analytics IQ... Read more