• Blurring the Line Between CDN and CMS

    Cloudflare recently announced that they’re launching a new feature, called “Cloudflare Workers”. It provides the ability for anybody who’s using Cloudflare as a CDN to write arbitrary JavaScript (based on the standard Service Worker API), which runs on Cloudflare’s edge nodes. The announcement is significant because, unlike tag management platforms, the alterations are made server-side, before the page is sent to the user - Google only sees the final, altered code and content. There’s no messy JavaScript in the browser, no cloaking, and no conflicting logic.

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  • What We Learned in September 2017: The Digital Marketing Month in a Minute

    While the main tech headlines have revolved around new hardware, with all the major players showing off their new products to the press and public, there has been plenty of updates all around the digital marketing and tech landscapes. Google is making changes to appease both publisher and the EU Commission and Instagram is becoming an advertising juggernaut... Read more

  • First Click Free is Dead, but is its Replacement Really any Better for Publishers?

    The publishing industry has been claiming victory recently in a long-running disagreement with Google over how subscription content (i.e. content that sits behind a paywall or registration wall) should appear in their search results. However, there’s a lot of confusion around the new policy which Google has announced, and a lack of clarity in how the media, publishers, and Google itself is reporting and discussing the topic. Read more

  • The Distilled Yearly Creative Roundup: 2017 Edition

    It’s been a year since our last creative roundup and I wanted to share what we’ve been working on in the last 12 months. As I started to collate the our creative pieces, it’s become clear that we’ve tried our hand, and indeed had some successes, at new and exciting formats Read more

  • What We Learned in August 2017: The Digital Marketing Month in a Minute

    It’s been a month of ups and downs for many companies in the tech world. Facebook has launched its new video service, yet is bogged down by dropping post engagement. Google is as busy as usual, but embroiled in a controversy about its influence on the industry that’s set to roll on. In fact, Uber has probably had the best month, announcing a new CEO, which they will hope will allow them to put its recent troubles in the past... Read more

  • 4 Steps to Performing a Social Media Content Audit

    Conducting a social media content audit is an important part of a social media marketing plan, as it reveals strengths and weaknesses of the activity you are carrying out across your marketing channels. Let’s go through the 4 steps below which explain how to perform a social media content audit. Read more

  • Taking the Lead: Life as a Distilled Creative Intern

    This post was written by Distilled intern Khadija Mahamud, with input from fellow intern Nina Evangeli. Khadija is an alumnus of Kingston University, and has worked for BBC, Deliveroo and her own company, Network and Chill. Nina is a 2nd year student at the University of East Anglia, where she studies English Literature. This post is about their experiences in the Distilled creative team... Read more

  • Creative Inspiration: 10 of the Best Bits of Content We Enjoyed this Summer

    At Distilled, we’re always sharing the great content we happen to stumble across. That could be as simple as getting excited by the most recent Google doodle, or finding a more engaging graph style on Instagram. We wanted to share some of the very best content that has excited, engaged, or educated us with you too. Read more

  • A Beginner’s Guide to Ahrefs for Small-Batch Keyword Research

    Keyword Research is a fundamental principle of SEO. As marketers, we know by now that it can help drive traffic to our sites and improve organic search rankings. With the vast amount of tools available, it can be hard to find the right one. While doing keyword research for a client, Distilled Analyst Lydia Gilbertson introduced me to arguably the best tool out there - Ahrefs’ Keywords Explorer. Read more

  • An Intern Empowered: What I Learned from a Summer at Distilled

    As a woman starting out in tech, my summer internship could have been intimidating, but instead, it was empowering. I’m here to give insight into what I have learned as a digital marketing intern and to highlight the tips and tricks that have taught me how to show confidence in my career and in myself as a woman in tech. Read more

  • Starting with a New PPC Client: Getting Access and Checking Settings

    Taking on a new client account can be a daunting task, and is one that should be undertaken with meticulous attention to detail and process, as it is the foundation you will build your relationship with the client upon. It is important to get correct levels of access to the different platforms and establish communication channels right away. This post will briefly go over how to get access and some important settings to check during the proposal stage of working with a new client. Read more

  • What We Learned in July 2017: The Digital Marketing Month in a Minute

    July has been a month greater than the sum of its parts. While perhaps no one story has dominated the web, the long-term implications of many of this month’s stories should be given great consideration. From Facebook putting more and more effort into becoming a news publishers, to Sundar Pichai’s continued ascent up the Alphabet ladder, these developments will only continue to grow in importance in the digital marketing world . But this is your chance to get ahead of the game.
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