• Is the Internet Making Us More Intelligent as a Society?

    This week the internet turned 25. Hard to imagine a time without it, huh? But how much is it doing to expand our minds and share knowledge? Is the internet really making us more intelligent? “The internet makes those giants easier to find” “It is quietly eroding our ability to... Read more

  • We Believe our SearchLove Conferences are Among the Best in the World

    We’re so confident of this that we’re willing to put our videos on the line to prove it. If you’ve bought a ticket to ANY other online marketing conference in the past year, email us a photo of your old lanyard/ticket (with your name visible) and we’ll give you access to 8... Read more

  • “#IDo”: What Social Media Marketers can Learn from Weddings

    There are lots of posts and articles out there about social media marketing. Some are how-to guides covering technical requirements, some are data-driven theories about what type of content gets the most shares, some are fluff pieces and clickbait. But what I want to look at today (in a very quick... Read more

  • What your Company can Learn from these Bloggers’ About Pages

    Ever hear how the About Page is “one of the most visited pages on your website”? I’ve done some digging, and it turns out, that statement is not just an exaggeration. Out of slightly over 2 million total pageviews Distilled.net got in 2013, the About Section had 96 thousand of those views, coming... Read more

  • Getting To Grips With Google Tag Manager

    Arrive at the Google Tag Manager home page and you are presented with the message “Digital Marketing Made (Much) Easier”. Whilst this is true for long term project and tag management, the initial learning curve for Google Tag Manager can be somewhat... frustrating. Documentation from Google is at... Read more

  • A Collective Approach to Content Creation, this week’s DistilledLive video

    Hot on the tails of our last guide on brand tone of voice, we’re busy working on another training resource on how to create focused content. It only seemed fitting, then, to ask our Content Coordinator (and one of the brains behind the project) Kyra Kuik to host this week’s DistilledLive on that... Read more

  • An Open Letter to YouTube

    Dear YouTube, I’d like to spend more money with you. A lot more money. My clients are spending significant amounts on TV advertising, which is becoming increasingly expensive and the value is hard to quantify. AdWords has been a revelation for our digital media spend. Where once we were stuck to... Read more

  • Why Not All of Your Videos Should Live on YouTube

    We’re going through exciting times in the online marketing world. Technology is moving faster than we’ve ever seen before and shows no signs of slowing down. As discussed in the scope of this post, there are three core areas that are interlinked and are growing at a huge rate: Devices Internet... Read more

  • 7 Steps to a Seamless Shoot

    Successful video projects rarely just happen; in fact, they involve a great deal of planning. And planning is everything! It is the heart and soul of your project and it is a big task. Knowing where to begin with your video project can seem quite overwhelming at first, but a proper pre-production... Read more

  • Online Marketing just got Hands-On with our London Masterclass!

    In case you hadn’t already noticed, we’re pretty passionate about sharing knowledge here at Distilled. We’ve been running SearchLove (and previously LinkLove too) conferences since 2009, plus we regularly discuss new ideas and techniques on our blog and social channels. Then in 2011 we created our... Read more

  • Metrics to Measure YouTube Marketing

    Most marketers don’t know how to quantify the success of YouTube marketing campaigns. Part of this is down to the (currently sub-par) quality of YouTube analytics data, but a wider problem is that businesses often fail to set KPIs before beginning the process of creating and promoting content on... Read more

  • A Beginner’s Guide to TV Advertising

    In the middle of last year, I began the research that would ultimately lead to me giving a presentation at “Distilledathon” (our company conference) about my vision for the future of marketing. I have long believed that the skills our teams have developed - guided by a deep-seated desire to build... Read more