• Universal Analytics User ID: Setup Guide

    User ID is one of the biggest new features of the Universal Analytics platform and analytics.js tracking code. In this post I’ll explain what it is, how it works, and how to set it up and get started. Google Analytics identifies users using cookies. If someone deletes the cookie, switches device or... Read more

  • The Changing Global Web

    A farmer stands in a field in Kuwait, looking out across his herd. It’s time to start the daily grind. And so he pulls out his mobile phone, and photographs a sheep to sell on Instagram… Read about the rapidly changing global web in this set of easy-to-digest notes from Yiibu's slidedeck. Read more

  • How to Create a Successful Crowdfunding Campaign

    Got a great idea but not sure how to give it legs? Read Maria's advice on how to set up a crowdfunding plan and strategy. This post features specific pointers on everything from logistics and finance, to marketing and outreach. Read more

  • Two Brands Creating Kick Ass Content, And Why It Works

    As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose. If you’ve been in content marketing long enough, you’ve likely noticed a pattern in which many brands skip the strategy and, instead, churn out one-off pieces of... Read more

  • A New CEO at Distilled

    In order to avoid any confusion, I thought I’d start with the facts: Last month, Will Critchlow took the reins as CEO of Distilled. Co-founder Duncan Morris is moving to become Chairman and will be bolstering our growing investment in R&D. That’s the punchline, but I’m sure it raises as many... Read more

  • Back to the Brewery: SearchLove Sessions Now Live!

    There’s a whole lot in store this coming autumn at SearchLove London. So grab a cuppa and comfy chair, then feast your eyes on what to expect this October 27th and 28th. We’ll be returning to the magnificent surroundings of The Brewery in the City of London for two jam-packed days of... Read more

  • Pinterest: Not Just Interior Design & Cats - There’s Real Money To Be Had

    Think Pinterest, and you might think it’s just a platform for perving over rainbow layered cakes, or watching people try and fail at recreating hairstyles that require scaffolding and a week off work to achieve. The thing is, Pinterest is a whole lot more than that. It’s a money spinner, and one that’s crazily underutilised by businesses. Want to see some facts and figures and some unnecessary caps lock? OF COURSE, YOU DO. Read more

  • You Could be a Better Presenter, Here’s How

    Get to grips with all elements of presenting, from nailing your key messages, to getting quality feedback, designing your slidedeck and tips for the day itself.

    And if you're a fan of TED talks, check out the free video of Aaron Weyenberg that we've included in this post. Read more

  • How to Create Evergreen Content that Builds Your Business

    Content marketing spend is projected to grow at a rate of 10.2% per year, which means opportunities are increasing, but it also means the market is becoming more crowded and more competitive. Using evergreen material as part of your strategy allows you to create content that will sink in and last in such a quick moving market, as our Content Coordinator Kyra Kuik explains. Read more

  • The Schedule is Now Live! Paradise Awaits...

    The SearchLove San Diego 2014 schedule is now live, folks! So let’s see what’s in store this September 11th and 12th for our annual West Coast conference. After all, it’s just 4 weeks until Paradise Point is overun by eager online marketers. If the conference is anything like last... Read more

  • Fingers on Buzzers | Quizzes from Around the Web

    What Q features women in sequin dresses, revolving sports cars, and an audience ready to pass out from the excitement of being on camera? Quiz shows, of course!

    In this post, we share some of our favourite quizzes and tests from around the web. Ding ding! Read more

  • Share and Share Alike: The Secret to Making a Story Stick

    Following his stand out session at June's Future of Comms event in London, we revisit the lessons learnt from Brit writer and producer Stephen Follows who knows a thing or two when it comes to making an online story stick. Read more